There are several reasons behind going mobile.
It used to be extremely expensive. Now, the market has reacted with software-as-a-service (SaaS) tools such as PressPad. We make sure you get the best value for a flat monthly subscription. We give you the same app as you would source in other places, without investing your capital upfront..
Your brand is visible on the largest newsstand in the world.
Not at all. This is where PressPad really comes in. We take care of planning, coding, releasing, and maintaining your magazine application. We do it for hundreds of our customers so they can instead focus on content and readers.
Since introducing our iPad & iPhone application our followers have increased on Facebook and Twitter as well. And the feedback from our readers is that they are very excited to be able to download Wedding Style Guide on their devices. One of our advertisers has downloaded all our magazines so that their brides can scroll through when waiting in their showroom…
When we had the idea for a magazine, it had to be digital published. Everybody who nowadays has a iPhone or iPad wants to read their magazines online/offline on it. When publishing on these devices, we don’t have to put everything in it. All the content is just “one click” away!
There's no question here, digital publishing IS the future of magazines. I don't think it's worth arguing that point now. It's cheaper to produce, more interactive and can give to reader a much more memorable experience.