How can an iOS app get lots of downloads?
The key to success is making an app visible. Promote it on your social media, blog, website and wherever your potential users could be.
- You can use short videos to encourage people to explore your app. Put it on your Facebook or Twitter page. People will share it easily.
- If you have a blog or a website, add the Smart App Banner to the top of your site - a clickable banner that will link the user directly to Google Play or Appstore.
- Write the story about your product – what inspired you to create it, what problems you faced during the development and how you dealt with them. Publish it on your web/blog/social media.
I would like to recommend you an article about different ways to promote mobile apps.