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Category: Mobile Publishing

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad Has Launched a Brand New Magazines App for Android

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

5 Digital Publishing Trends For 2020

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2020?

Digital technological innovations and changes have created favorable circumstances for online publication improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2020 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.

“How to monetize online content?” — This evergreen question may finally get the correct answer.

Does It Pay to Use a Paywall?

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

App Store Optimization in Digital Publishing – ASO Translation Service

When it comes to increasing the number of app downloads we have to consider ASO which stands for App Store Optimization. Digital Publishers can make it big on iTunes with relatively little effort. Here is how to make your magazine app resonate through Apple Newsstand on a global scale.