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Category: Mobile Publishing

5 Digital Publishing Trends For 2020

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2020?

Digital technological innovations and changes have created favorable circumstances for online publication improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2020 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

How to Use Mobile Apps Technology to Attract Readers to Your Magazine?

Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry.

Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete.

Publishers don’t have an easy life, do they?

The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher?

The current state of the publishing industry can be best described in two words: continued evolution.

With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must.

Sounds interesting? Let’s get started.

A Flexible Paywall in the PressPad News Apps — Innovation or Revelation to the News Publishing Industry?

PressPad, a digital publishing technology company supports magazine publishers since 2011. Now, they are on their way to innovate business models in the news publishing industry with a better paywall implementation.

“How to monetize online content?” — This evergreen question may finally get the correct answer.

Does It Pay to Use a Paywall?

The integral part of the publishers’ life is devising a business plan leading to monetizing content. One of the most successful strategies is a paywall, which is used by the most influential world newspapers, niche magazines, and WordPress publishers.

Newspapers like “The New York Times”, “The Daily Mail” or “The Wall Street Journal” have successfully generated income through a method of limited access. How is it possible that this way based on paid subscriptions achieved success in the age of immediate, quick and free admission to news and information?

Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?

Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make real money. How to achieve all that?

Let’s start at the very beginning. You probably know that the content you create can be distributed through different channels: print magazines, social media, websites, emails. A mobile application can become an additional source of a global audience and extra income. Why am I using the phrase “can become” instead of simply “is”?

Every mobile application has a big potential, you just need to dig it out.

App Store Optimization in Digital Publishing – ASO Translation Service

When it comes to increasing the number of app downloads we have to consider ASO which stands for App Store Optimization. Digital Publishers can make it big on iTunes with relatively little effort. Here is how to make your magazine app resonate through Apple Newsstand on a global scale.

How to Create a Digital Magazine for an IPad?

Apple’s iPad has changed the digital publishing industry for good. Never before have publishers had such an easy to use and handy device that allows to distribute their online magazines in a professional way. To make this process a great pleasure PressPad designed a software platform to create iPad magazines easily, without spending time and money.

If you use PDF format for your content, you are already halfway to success in effectively building brand identity on App Stores, where you can sell or distribute your publications for free next to the most popular and largest newspaper and magazine names.

Think about your digital circulation as an extra feature for your audience and the niche you serve. For example, if your online publication is consumed mostly on smartphones or tablets, during travelling or meetings, a mobile magazine app will allow people to read even in the offline mode.

However, if your magazine audience is gathered around your website then it’s quite savvy to think about our digital magazine software called PressPad Store that enables you to create an easily installable kiosk to sell access to your magazine in PDF format.

On the one hand, our magazine apps can be seen as distribution channels, and on the other – as effective content marketing tools.

Then how to publish your own digital magazine in the App Store to widen your target range by mobile users? In this article, we’re going to describe exactly what you’ll need to launch your own flip page digital magazine app.

You will see in a moment how easy it is.

These 3 Little Known Facts Will Make You a Better Digital Publisher

If you are about to have your magazine app published in the App Store, take your time to learn what you should know about apps marketing.

The field of digital publishing – as is the case with any other business – requires undertaking specific marketing activities in order to generate sales.

People tend to overestimate the App Store. The worst thing you can do is leave your app on its own, counting on App Store’s internal marketing mechanics, which in fact are very limited, to do the job for you. It is still a store, not a marketing machine. In this article, you will learn the methods of maximizing your presence in Apple’s App Store.

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.