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Category: Mobile Publishing

How to Create a Digital Magazine for an IPad?

Apple’s iPad has changed the digital publishing industry for good. Never before have publishers had such an easy to use and handy device that allows to distribute their online magazines in a professional way. To make this process a great pleasure PressPad designed a software platform to create iPad magazines easily, without spending time and money.

If you use PDF format for your content, you are already halfway to success in effectively building brand identity on App Stores, where you can sell or distribute your publications for free next to the most popular and largest newspaper and magazine names.

Think about your digital circulation as an extra feature for your audience and the niche you serve. For example, if your online publication is consumed mostly on smartphones or tablets, during travelling or meetings, a mobile magazine app will allow people to read even in the offline mode.

However, if your magazine audience is gathered around your website then it’s quite savvy to think about our digital magazine software called PressPad Store that enables you to create an easily installable kiosk to sell access to your magazine in PDF format.

On the one hand, our magazine apps can be seen as distribution channels, and on the other – as effective content marketing tools.

Then how to publish your own digital magazine in the App Store to widen your target range by mobile users? In this article, we’re going to describe exactly what you’ll need to launch your own flip page digital magazine app.

You will see in a moment how easy it is.

These 3 Little Known Facts Will Make You a Better Digital Publisher

If you are about to have your magazine app published in the App Store, take your time to learn what you should know about apps marketing.

The field of digital publishing – as is the case with any other business – requires undertaking specific marketing activities in order to generate sales.

People tend to overestimate the App Store. The worst thing you can do is leave your app on its own, counting on App Store’s internal marketing mechanics, which in fact are very limited, to do the job for you. It is still a store, not a marketing machine. In this article, you will learn the methods of maximizing your presence in Apple’s App Store.

Learn Why Your Readers Are Dropping out – Sales Funnels for Digital Publishers

If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.

The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.