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Category: Interviews/news

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

Facebook Invests Additional Millions to Support News Industry

Coronavirus crisis affects the news industry. People are demanding accurate information. The growing importance of local journalism is a fact. But how does news publishers can come closer to readers with accurate information?

According to the Facebook announcement the news industry is working under extraordinary conditions to keep people informed during the COVID-19 pandemic.

Unprecedented Times for Publishers

Hi guys, due to the current global economic situation, PressPad decided to create a special offer of digital distribution for affected publishers. If you know anyone who would benefit from reducing their fixed cost of physical distribution please share this offer with them.

The point is that PressPad does not require any long term commitments so once the situation will be back to normal it is easy to restart print while stoping digital service.

— But wait! Is it okay to invest during a global economy slow down? — You may ask.

10 Top Digital Publishing Experts You Should Know

Digital publishing revolution has turned upside down magazines and newspapers industry, as well as significantly affected book market and changed the perception of academic and kids publications. Now, all these fields are connected by one common factor – the possibility of distribution thanks to digital platforms e.g. mobile apps or online newsstands. The goal is to maximize the potential of the content, reach the wide audience, increase range and revenue. Behind each of the above areas stands a number of digital publishing experts – innovators, successful people, who share their experience and knowledge online. Let’s get to know them!

It would seem that in the era of widespread Internet access, finding any required information is easy, simple and pleasant. Well, it doesn’t resemble staying long hours in libraries and flipping books (it seems like only yesterday!). But is it really easy and fast to get valuable materials thanks to Google research?

We will not argue with the statement that the Internet is an enormous, unlimited source of knowledge. The thing is to know how to use it to find a piece of information which is verified and trustworthy. We all live in the age of multiplicity of data, ubiquitous fake news, quasi-experts’ speeches and paid influencers, where no one checks the source of news before passing it on.

Sheer madness!

The news publishers are one of those who benefit most from these circumstances. They based their business and monetization models (such as paywall and subscriptions) on building loyalty and serving reliable information. Readers surrounded by fake news are ready to pay for high-quality content.

Today, the ability to search and select data is invaluable. It has nothing to do with typing a million terms into the browser and searching various websites for hours – such strategy takes time and doesn’t guarantee success in finding what you are looking for.

Digital publishing knowledge – how to get it?

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

A women-made team of experts in innovative learning has designed the system that has the potential to grant access to modern education to kids around the World. PressPad is a mobile technology backbone of this teachers app project.

Mobile apps are an integral and natural part of everyday life – we use them to communicate with each other, get the daily news, read magazines, make purchases. But apps potential is much greater and the WhyBlueSky, a Polish-based startup, proves it.

Their overall idea was to create sets of professional training for teachers in Africa. They wanted to reach out to educators located in Nigeria. The question was how to distribute their premium product in the country with limited access to the internet.

The answer was controlled digital distribution with a mobile app from PressPad.

Why?

The Cartooning Life of Magazine Cartoonist: Interview with Dan Rosandich

We often think about content as something that is a natural part of our digital life. It’s present all around the digital world and you just have to tap on it, and poof, you got it.

Someone, however, has to create it. Write it, draw it, compile it from the useless chunks of bits into something useful, beautiful, something that generates emotions just like cartoons do.

In this article, I am talking with Dan Rosandich, a magazine’s cartoonist with lifelong experience. His passion to draw and tips for publishers on working with cartoonists.

In our day to day job at PressPad, we answer lots of questions directed by magazine publishers. Most of them are about mobile technology, mobile magazine apps, onboarding print subscribers onto digital magazines and so on. Magazine apps marketing is also among the top subjects.

Childhood is Very Important – Behind the Scenes of The Child City Digital Magazine

Children’s publishing is demanding, and still represented by the fraction of digital publications —children apps — available online.

We’re always happy to put our 2 cents into this fabulous area of digital publishing.

As a father of two I know how hard it might be to learn kids identifying opportunities among the ocean of online threats.

In this case, apps for kids appear to be the great solution for parents to sleep well when kids are on tablets. That’s true not only about magazine apps but all sort of apps of various industries for kids including digital publishing for children.

Content Marketing Agency Contellio Joins PressPad in Partnership

In the booming environment of mobile applications and online services, properly executed content marketing is one of the most efficient drivers of success. While content marketing remains an area of rampant expansion, content has to be wisely adjusted to fit various networks and devices. Contellio provides content creators adjusted formats that engage across various distribution networks including mobile thanks to partnering with PressPad.