Press "Enter" to skip to content

Category: Little known

How to Add a WordPress Comments Section to Your Website?

Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.

Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.

The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.

Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.

Get to know how to install the WordPress comments section to start building a circle of your supporters.

SEO Tips for Digital Publishers, a Must Do List for 2020

For digital publishers, SEO is the process of getting more readers for their magazines, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

Forget about SEO you’ve known so far.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

The Most Important Tweets You Should Know to Predict Future of Digital Publishing in 2014

In 2012, there were one billion smartphone users. 2013 saw steady, incremental tablet growth. What will 2014 bring? We gathered expert Tweets for a glimpse into the future of digital and mobile publishing.

When it comes to predicting the direction of digital publishing, you need a keen understanding of global trends and behavioral aspects of magazines’ readers. We have recognized at least three global trends that will help you forecast the future of digital magazines in 2014. In this article, you will learn even more.

6 Golden Rules To Design Successful Digital Magazine

Your app is your brand on App Store – if you are about to publish your digital magazine on mobile devices read this article and find out how to prepare a good looking digital magazine design, a recommendable content which is read with pleasure and which works on Apple mobile devices with iOS and Android controlled tablets and smartphones.

Your native PressPad app is a virtual kiosk and, at the same time, a reader visible in News Stand which allows readers to look through successive digital issues. A great advantage of such a solution is that you can put every issue in your PressPad publisher panel in a PDF format and subscribers of your magazine will instantly see successive issues on their tablets or smartphones.

10 Reasons Why Self Mobile Publishing Tool is the Best Way to Get Your Magazine Published on iPad

There are small and medium publishing houses which still are in two minds whether to join digital revolution or not. Some are sceptical about publishing magazines and newspapers on tablets and claim that it still is an expensive and painstaking job. However, the fact is that using such tools as PressPad magazine app development is really easy. Your magazine app can be available on mobile devices within odd 14 days.