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How High Does The Jacobson Flare Fly? PressPad News Case Study

News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.

Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing – converting a website visitor or an app user into a customer who buys or subscribes is a different story.

A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.

It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action – a purchase of a product: a magazine issue, a subscription, or anything else.

A paid mobile app may also be such a product.

Does it sound interesting? It is just the beginning.

If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.

Digital Typography Guide For Magazine Publishers

Digital typography is a natural phase in the development of writing that has been going on for centuries. Even if at the beginning the technique of arranging type was something that had a pure utility function, it became a part of visual art over time. Choosing the right fonts, the size of the letters, and the space between them are the challenges that every creator of texts, magazines, or websites must face. All of this is to provide people with the pleasure of reading at the highest possible level while maintaining the principles of usability, convenience, and uniqueness of the content. This article has been written to help you achieve these goals.

In the beginning there was the word. Or a letter, in fact. Or actually, it was the typeface. Johannes Gutenberg – does that ring a bell for you? The moment he invented the mechanical movable-type printing press is considered by Europeans to be the beginning of the printing era.

That was the time when it all started.

There was a boom in printing along with creating new characters, designing typefaces, and layouts. Over the years, typography has entered every aspect of our lives, and now (although you probably don’t pay attention to it) it’s absolutely everywhere and surrounds us from every angle of daily life. Don’t believe it?

Look at your books and their spines with the titles; open your kitchen cupboard and peek at the product names on their boxes; dig at the name of your fridge inscribed on its door; enter the shopping center and focus on the names put at the shops’ entrances. Do you already know what I’m talking about?

Today, apart from the traditional typography used in print, its digital counterpart has an equally important place in designing and preparing publications.

Whether you are a publisher, designer, creator of a magazine or a website, or just a font fan, go deeper into this digital typography guide to be able to prepare a stunning online publication.

PressPad Has Launched a Brand New Magazines App for Android

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

How to Add a WordPress Comments Section to Your Website?

Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.

Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.

The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.

Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.

Get to know how to install the WordPress comments section to start building a circle of your supporters.

News App Themes for Magazine Publishers from PressPad

As a response to growing digital publishers’ needs and expectations in the mobile design area, PressPad has expanded app themes offer. At stake is emphasizing the quality of the news content in a great style suiting the magazine line.

If someone told us that making a successful news app is based only on great content, we would add that it’s only half of the truth.

Digital publishers also need a reliable way of surfacing their materials without compromising app functionality.

To make a magazine app memorable, improve mobile readers experience and highlight the value of articles, distinctive design is a must. Eye-catching visuals not only captivate users but also help them focus on a better understanding of what articles are really about. That’s why we have come up with a large diverse collection of mobile app themes which are the part of PressPad News platform.

In this article, we would like to present several unique app themes of publishers who trusted us – it is a result of playing with color schemes, types of fonts, tiles, and pictures.

Let’s explore it!

SEO Tips For Magazine Publishers (2021 Update)

Dear magazine publishers, SEO has become an integral part of digital publishing. The success is measured in getting more magazines readers, whether it is for the latest news or evergreen content. The prime goal is to improve the click-through rate on organic search engine results. You’ll learn how to do this with this article.

Search engine optimization (SEO) is a sequence of improvements the online visibility of a website in a web search engine’s unpaid results (also called “natural”, “organic”, or “earned” results). In general, the higher your website is ranking on the search results page, the more people have a chance to see it. For magazine publishers, SEO is a must today.

How high your website ranks depends on many factors: rules and algorithms of how search engine works, keywords typed into Google, terms that people look for and the language they use, etc. As you see, it’s a complex mechanism.

Even if your website appears on the first page of search results, the click-through rate can continue to be low – CTR under 4% means that you get really small traffic, which is probably reflected on your business statistics and… revenues.

How to change it?

If you’re magazine publishers, SEO rules that you’ve known so far are probably… useless.

Yes, you read that right. Forget about clichéd golden SEO rules you’ve seen on the internet many times and focus on optimization techniques which will result in attracting better-targeted visitors to your website keeping the high position in SERPs.

If you want to know how to make your website visible and often-clicked, you’ve come to the right place.

Digital Publishing Solutions – the Right Way to Monetize Online Content?

Digital publishing solutions are the answer to rapidly growing readership trends: consuming news on mobile devices, getting magazines via an app and buying publications in browsers thanks to online payments. The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above mentioned digitalization tendencies.

The technological development resulted in the appearance of the requirement to implement digital publishing solutions. Today, the IT companies improving electronic text formats, designing mobile devices and digital software, fulfill the essential role also in a different field – they are designating online publishing trends.

PressPad responds to these trends by creating three flagship digital publishing solutions.

Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps

Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers’ toolbox. Now it is also a part of PressPad News platform.

If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.

So where is the secret of making right business decisions?

What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.

Using News Apps is Fun — What Readers Say About PressPad News

News apps improve the experience of blog or web magazine on the mobile devices.

They help publishers increase mobile retention to their content and keep readers updated about the latest articles with real-time notifications. That’s more natural and neutral way of communicating to mobile users than sending email newsletters.

Don’t take my word granted. Challenge this statement and explore what readers say about using these type of mobile apps.

New Tools for WordPress Publishers and Content Producers — PressPad News Update

There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.

The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.

Childhood is Very Important – Behind the Scenes of The Child City Digital Magazine

Children’s publishing is demanding, and still represented by the fraction of digital publications —children apps — available online.

We’re always happy to put our 2 cents into this fabulous area of digital publishing.

As a father of two I know how hard it might be to learn kids identifying opportunities among the ocean of online threats.

In this case, apps for kids appear to be the great solution for parents to sleep well when kids are on tablets. That’s true not only about magazine apps but all sort of apps of various industries for kids including digital publishing for children.

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