If you think of sales funnels as a piece of kitchenware and do not see a bigger connection between them and your magazine on the iPad, this article is for you.
The idea of funnels is widely known in marketing and in areas connected with sales. Marketers evaluating the efficiency of their campaigns use funnels. Likewise, salesmen use them to assess their efficiency as well. Even support teams measure their progress by looking at funnels.