{"id":100,"date":"2012-12-03T17:04:25","date_gmt":"2012-12-03T17:04:25","guid":{"rendered":"http:\/\/presspadapp.com\/kbase\/?p=100"},"modified":"2016-04-21T16:39:23","modified_gmt":"2016-04-21T14:39:23","slug":"the-daily-is-closing-down-it-wouldnt-if-it-started-in-2012","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/the-daily-is-closing-down-it-wouldnt-if-it-started-in-2012\/","title":{"rendered":"The Daily is Closing Down. It Wouldn&#8217;t if It Started in 2012"},"content":{"rendered":"<p>Today marks a milestone day for publishing. Newscorp&#8217;s The Daily is winding down operations. <\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.the-digital-reader.com\/2012\/12\/03\/the-ipad-app-bubble-is-officially-burst-newscorp-is-shutting-down-the-daily\/#.ULzZ4KW7inZ\">Nate Hoffelder<\/a> from The Digital Reader: <\/p>\n<blockquote><p>The Daily launched in early 2011 amidst a lot of fanfare, hype, and a massive advertising campaign. It expanded beyond the iPad in early 2012 with new Android apps, but clearly it was not growing fast enough nor was it currently covering its costs. It was reportedly losing 30 million dollars a year.<\/p><\/blockquote>\n<p>We see it as an over budgeted try. When you set up a 30m+ yearly budget, no store really is going to help you. Nate&#8217;s point about closing only to one channel is very valid today. Only now \u201emulti channels\u201d means also print, but in 2013-14 will not. Multi channel in comming years will mean Apps and Online. <\/p>\n<p>When you compare this news to <a href=\"http:\/\/www.presspadapp.com\/kbase\/newsweek-goes-all-digital-next-year\/\">last month info about Newssweek<\/a>, it become clear that 2009 wasn&#8217;t very good for iPad only magazine. Now, few years later, we finally arrive at the right point and Newsweek will try to prove it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today marks a milestone day for publishing. Newscorp&#8217;s The Daily is winding down operations. <\/p>\n<p>Nate Hoffelder from The Digital Reader: <\/p>\n<p>The Daily launched in early 2011 amidst a lot of fanfare, hype, and a massive advertising campaign. It expanded beyond the iPad in early 2012 with new Android apps, but clearly it was not growing fast enough nor was it currently covering its costs. It was reportedly losing 30 million dollars a year.<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.presspadapp.com\/blog\/the-daily-is-closing-down-it-wouldnt-if-it-started-in-2012\/\">Continue reading<span class=\"screen-reader-text\">The Daily is Closing Down. It Wouldn&#8217;t if It Started in 2012<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-publishing-news","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Daily is Closing Down. It Wouldn&#039;t if It Started in 2012<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/the-daily-is-closing-down-it-wouldnt-if-it-started-in-2012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Daily is Closing Down. It Wouldn&#039;t if It Started in 2012\" \/>\n<meta property=\"og:description\" content=\"Today marks a milestone day for publishing. Newscorp&#039;s The Daily is winding down operations. Nate Hoffelder from The Digital Reader: The Daily launched in early 2011 amidst a lot of fanfare, hype, and a massive advertising campaign. It expanded beyond the iPad in early 2012 with new Android apps, but clearly it was not growing fast enough nor was it currently covering its costs. 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Sound like the outline of an adventure video game? You couldn\u2019t be more wrong! These are the challenges waiting for publishers today on their\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/content-marketing\/"},"img":{"alt_text":"content distribution tactic to monetization","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/Content-Distribution-Diversification.jpg?fit=1200%2C698&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/Content-Distribution-Diversification.jpg?fit=1200%2C698&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/Content-Distribution-Diversification.jpg?fit=1200%2C698&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/Content-Distribution-Diversification.jpg?fit=1200%2C698&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/Content-Distribution-Diversification.jpg?fit=1200%2C698&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4292,"url":"https:\/\/www.presspadapp.com\/blog\/create-and-promote-a-profitable-online-magazine\/","url_meta":{"origin":100,"position":4},"title":"How to Create and Promote a Profitable Online Magazine?","author":"Paulina Kubala-Chuchnowska","date":"July 17, 2018","format":false,"excerpt":"Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? 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It will be best if you can find\u2026","rel":"","context":"In &quot;digital magazine publishing&quot;","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"create and promote an online magazine with PressPad","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/create-and-promote-profitable-online-magazine.jpg?fit=700%2C467&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/create-and-promote-profitable-online-magazine.jpg?fit=700%2C467&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/create-and-promote-profitable-online-magazine.jpg?fit=700%2C467&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/create-and-promote-profitable-online-magazine.jpg?fit=700%2C467&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":95,"url":"https:\/\/www.presspadapp.com\/blog\/newsweek-goes-all-digital-next-year\/","url_meta":{"origin":100,"position":5},"title":"Newsweek Goes All-digital Next Year","author":"Paul","date":"October 18, 2012","format":false,"excerpt":"Very interesting decision by Newsweek:We are announcing this morning an important development at Newsweek and The Daily Beast. Newsweek will transition to an all-digital format in early 2013. 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