{"id":1052,"date":"2013-11-26T17:34:32","date_gmt":"2013-11-26T15:34:32","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=1052"},"modified":"2016-04-21T11:01:33","modified_gmt":"2016-04-21T09:01:33","slug":"how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\/","title":{"rendered":"How PressPad Can Keep You Away from the Bitter Lesson of App Development"},"content":{"rendered":"<h2>\u201cTalking New Media\u201d has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.<\/h2>\n<p>They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren\u2019t they a publisher rather than an app developer?<\/p>\n<p>If you are planning to hire a freelance developer to code your own magazine app, <strong>hold on because there might be a more effective solution which really works.<\/strong><\/p>\n<p> <!--more--><\/p>\n<p>First of all, TNM is a news, information and commentary website for the digital publishing industry which we love reading and we do respect their job a lot (hi, guys!), so if you are interested ina digital publishing, you should visit their website too.<\/p>\n<p>TNM\u2019s article \u201cthe story behind the app\u201c by Douglas Hebbard is a great <a rel=\"nofollow\" href=\"http:\/\/www.talkingnewmedia.com\/2013\/11\/19\/the-story-behind-our-own-tablet-publishing-magazine-app\/\" target=\"_blank\">case study<\/a> showing <URL> that <strong>building a magazine app is not at all a trivial job.<\/strong> Unfortunately, so far we have not been able to download their genuine magazine on our iPads, and it looks like very few people have been able to do so. Moreover, their magazine is designed for iPad, while there is still a huge group of iPhone users.<\/p>\n<p>In fact, Apple <a href=\"https:\/\/www.presspadapp.com\/blog\/how-to-convince-your-boss-about-mobile-publishing\/?utm_source=blog#attachment_778 \">reported<\/a><strong> 37.4 million iPhones and 19.5 million iPads sold in their Second Quarter Results Report<\/strong> <URL>, so the gap is huge and I do not see any reason why publishers might want to shy away from such a large group of potential readers.<\/p>\n<h3>Tip: Magazines published in App Store with PressPad are designed both for iPhone and iPad. Also they are available in <a rel=\"nofollow\" href=\"http:\/\/bit.ly\/PressPad-Android-Store\" target=\"blank\">Google Play Store<\/a> as Android app.<\/h3>\n<p>App development is a very complex process with all the small things involved that make a difference. That\u2019s why learning by doing can be very <a href=\"https:\/\/www.presspadapp.com\/blog\/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices\/?utm_source=blog\">challenging<\/a> <URL> and has nothing with cost optimization and fun. <strong>Building your own app is crazy expensive.<\/strong> PressPad helps publishers of various kinds to get their digital magazine or comic to the App Store in a very effective manner.<\/p>\n<h2>PressPad is affordable<\/h2>\n<p>We offer a flexible pricing plan for mobile magazine apps and surrounding services including free of charge updates several times per year, unlimited transfer and hosting for your back and future issues. You can always request for custom pricing, to do this simply <a href=\"http:\/\/www.presspadapp.com\/contact\">contact us<\/a>.<\/p>\n<h2>PressPad is easy to use<\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/presspad-backend.png?resize=150%2C150&#038;ssl=1\" alt=\"Presspad Backend\" width=\"150\" height=\"150\" class=\"alignleft size-thumbnail wp-image-615\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/presspad-backend.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/presspad-backend.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/presspad-backend.png?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Well, it is. We have engaged all our experience in user interface design to shorten the entire publishing process to the minimum. A publisher can start with his\/her magazine right away. Having the magazine published in <strong>App Store<\/strong> and <strong>Google Play Store<\/strong>, the publisher is able to manage all past issues base from an easy-to-use web panel. We do not charge for uploading past issues!<\/p>\n<h2>PressPad is fast<\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/Digital-Publishing-Funnel-Trend-2.png?resize=150%2C150&#038;ssl=1\" alt=\"Digital Publishing \" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-620\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/Digital-Publishing-Funnel-Trend-2.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/09\/Digital-Publishing-Funnel-Trend-2.png?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/p>\n<p>Because we keep more than 1% of Newsstand magazines, Apple recognize us as a major developer and review our magazine apps in batches. That allows us to have your magazine in the App Store usually within 10 days.<\/p>\n<h2>PressPad is scalable<\/h2>\n<p>We host your magazine in a scalable infrastructure delivered by Amazon Cloud and thanks to continuous improvements, we can support traffic of any size, and we do NOT require any additional transfer fee. The more transfer you have, the more sales you generate and we want to reward it.<\/p>\n<p><h2>PressPad is a cross-platform solution<\/h2>\n<p>Your magazine will be published in Apple App Store as a Newsstand application for iPhone and for iPad. Also, you will have your Android magazine app published on <a rel=\"nofollow\" href=\"http:\/\/bit.ly\/PressPad-Android-Store\" target=\"_blank\">Google Play Store<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p><a rel=\"nofollow\" href=\"https:\/\/twitter.com\/presspadapp\">@presspadapp<\/a> Diversity Rules Magazine thinks your app is great! Thanks again and all magazine owners should use it!<\/p>\n<p>&mdash; Diversity Rules (@DiversityRules) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/DiversityRules\/statuses\/385337504829693952\">October 2, 2013<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Fortunately, our publishers\u2019 \u201cstories behind the magazine app\u201d are way shorter and happier, because having us involved in the development process allows them to focus on what they do the best \u2013 publishing amazing magazines.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cTalking New Media\u201d has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple App Store. But aren\u2019t they a publisher rather than an app developer?<\/p>\n<p>If you are planning to hire a freelance developer to code your own magazine app, hold on because there might be a more effective solution which really works. <\/p>\n<p>First of all, TNM is a news, information and commentary website for the digital publishing industry which we love reading and we do respect their job a lot (hi, guys!), so if you are interested ina digital publishing, you should visit their website too.<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.presspadapp.com\/blog\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\/\">Continue reading<span class=\"screen-reader-text\">How PressPad Can Keep You Away from the Bitter Lesson of App Development<\/span><\/a><\/div>\n","protected":false},"author":7,"featured_media":1053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,8],"tags":[44,21,23],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-product","tag-case-study","tag-ios7","tag-mobile-publishing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PressPad Can Keep You Away from App Development<\/title>\n<meta name=\"description\" content=\"Many publishers got a bitter lesson of app development. PressPad is here to help magazine publishers like you to go mobile without the need of programming\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PressPad Can Keep You Away from App Development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.presspadapp.com\/blog\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Publishing Blog by PressPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/presspad\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-26T15:34:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-21T09:01:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/11\/Faster.png?fit=659%2C425&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"659\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wojtek Szywalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wojteksz\" \/>\n<meta name=\"twitter:site\" content=\"@presspadapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wojtek Szywalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/\"},\"author\":{\"name\":\"Wojtek Szywalski\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab0767f11ba6f5dc9411d77cbffeb16c\"},\"headline\":\"How PressPad Can Keep You Away from the Bitter Lesson of App Development\",\"datePublished\":\"2013-11-26T15:34:32+00:00\",\"dateModified\":\"2016-04-21T09:01:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/Faster.png?fit=659%2C425&ssl=1\",\"keywords\":[\"case study\",\"iOS7\",\"mobile publishing\"],\"articleSection\":[\"Case studies\",\"Product\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/\",\"name\":\"PressPad Can Keep You Away from App Development\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/11\\\/Faster.png?fit=659%2C425&ssl=1\",\"datePublished\":\"2013-11-26T15:34:32+00:00\",\"dateModified\":\"2016-04-21T09:01:33+00:00\",\"description\":\"Many publishers got a bitter lesson of app development. 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