{"id":1336,"date":"2014-01-22T14:55:42","date_gmt":"2014-01-22T12:55:42","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=1336"},"modified":"2021-07-14T00:57:33","modified_gmt":"2021-07-13T22:57:33","slug":"presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers\/","title":{"rendered":"PressPad Notifications – The Right Way To Build Relationship With Magazine App Subscribers"},"content":{"rendered":"

PressPad’s business model proved itself to be a terrific solution for our publishers as it opens up a stress-free passage into the world of digital publishing on mobile devices. Additionally, it paves the direction of our product’s development.<\/h2>\n

The outcome will lead to the systematic growth of PressPad’s marketing and sales potential<\/strong>. This article will define Email Notification and how to use them to increase your magazine’s popularity<\/strong>.<\/p>\n

<\/p>\n

Increasing the sales of a magazine is a product of many different factors – building a strong relationship with the readers is one of them. PressPad’s control panel allows the publisher to communicate directly with the subscribers via Push Notifications<\/a> – concise messages, which land directly on the reader’s iPhone\/iPad, and via the new and unique feature an Email Notifications<\/strong>.<\/p>\n

Q: What’s an Email Notification?<\/h3>\n

A: An Email Notification is a marketing message, which is generated semi-automatically and can be personalized, and automatically issued to subscribers of an iPhone\/iPad app.<\/h4>\n

Q: Who will be able to receive my notifications?<\/h3>\n

A: Every single subscriber of your iOS app, who allows the app to share his\/her information according to your (publisher’s) privacy policy (for this reason the number of the Notification recipients can vary from the total number of subscribers).<\/h4>\n

\"Magazine-reader-subscriber-agree-to-sher-her-email-with-publisher\"<\/p>\n

Q: At what point can the user allow the magazine app to collect his or her personal information?<\/strong>
\nA: In the next step after subscribing to the magazine (see above image).<\/p>\n

Q: How often can I send Notifications?<\/strong>
\nA: At this moment, you can send Notifications once every three days. The frequency may change in the future.<\/p>\n

Q: Are the Notifications able to reach users with Android devices?<\/strong>
\nA: No, they are not, as Google Play doesn’t disclose the subscribers’ contact information.<\/p>\n

Q: How much does this cost?<\/strong>
\nA: Nothing!<\/strong> Email Notifications is a free-of-charge add-on for all PressPad publishers. Check the latest PressPad mobile apps pricing<\/a>.<\/p>\n

\"PressPad-Email-Notificatin-click-sprocket-icon\"<\/p>\n

Q: Where can I find the Email Notifications option?<\/strong>
\nA: Log into your PressPad control panel:<\/p>\n

    \n
  1. Locate and click on the sprocket icon on the upper menu.<\/li>\n
  2. In the new view, click “Email Notifications<\/strong>” (or click this link<\/a> if you’re logged in).<\/li>\n<\/ol>\n

    Q: What does an Email Notification look like?<\/strong>
    \nA: The notification’s structure is standardized. It comprises of four permanent elements:<\/p>\n

      \n
    1. The header, one can choose from a drop-down list<\/li>\n
    2. The publisher’s own section<\/li>\n
    3. The automatically-generated thumbnail of the latest issue linking to the stores<\/li>\n
    4. Footer containing text hyperlinks to the stores.<\/li>\n<\/ol>\n

      Q: Can a subscriber unsubscribe from the list?<\/strong>
      \nA: Yes. Accordingly to the law, a subscriber can unsubscribe from the mailing list.<\/p>\n

      Did you know:<\/strong> According to Adage<\/a>, Email is the most used sharing mechanism on the iPad<\/em><\/p>\n

      How to use Email Notifications.<\/h3>\n

      It’s best to use Notifications to communicate a specific occasion<\/strong>, for example:<\/p>\n