{"id":1481,"date":"2014-02-19T17:34:26","date_gmt":"2014-02-19T15:34:26","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=1481"},"modified":"2018-04-23T12:49:32","modified_gmt":"2018-04-23T10:49:32","slug":"these-3-little-known-facts-will-make-you-a-better-digital-publisher","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/these-3-little-known-facts-will-make-you-a-better-digital-publisher\/","title":{"rendered":"These 3 Little Known Facts Will Make You a Better Digital Publisher"},"content":{"rendered":"

If you are about to have your magazine app published in the App Store, take your time to learn what you should know about apps marketing.<\/h2>\n

The field of digital publishing \u2013 as is the case with any other business \u2013 requires undertaking specific marketing activities in order to generate sales.<\/p>\n

People tend to overestimate the App Store. The worst thing you can do is leave your app on its own, counting on App Store\u2019s internal marketing mechanics, which in fact are very limited, to do the job for you. It is still a store, not a marketing machine. In this article, you will learn the methods of maximizing your presence in Apple\u2019s App Store.<\/strong><\/p>\n

<\/p>\n

1. New apps count more in the App Store<\/h2>\n
\"Downloads\"<\/a>
This chart shows a particular app’s downloads, but it still gives a general overview into the global behavior.<\/figcaption><\/figure><\/div>\n

When a new app gets published, it has a higher value and thus its App Store discoverability is inflated. We have analyzed the download rate of our magazine apps and the pattern seems to be clear. Statistically, the period of a peak in downloads lasts up to a fortnight. It looks like this is how the App Store works \u2013 new apps seem to get some karma from Apple. Thus, we can recognize that the first weeks in the App Store are crucial in terms of downloads. This does not, however, affect in-app sales.<\/p>\n

Tips:<\/h3>\n

Use this \u201cgolden period\u201d to market your magazine app in order to accumulate downloads. The bigger the download number, the higher your magazine app will climb in App Store\u2019s ranking. To do so, drive valuable traffic from every channel you manage, whether it\u2019s your magazine\u2019s website<\/a>, Facebook<\/a> page or any other social media channel you communicate through, linking to your app\u2019s page.<\/strong><\/p>\n

2. The sales\/downloads ratio tells you where you’re going<\/h2>\n
\"PressPad<\/a>
PressPad offers wide range of reports for.<\/figcaption><\/figure><\/div>\n

This is an important measure because \u2013 if studied periodically in a constant time span, biweekly, for example \u2013 it gives the publisher the opportunity to identify the dynamics and direction of progress. The first measurement gives you a reference point, so you’ll know where you are going in terms of sales conversion.<\/p>\n

A big number of downloads combined with a decreasing sales\/downloads ratio tells you that readers eagerly download your magazine app but don\u2019t feel the need to purchase its content. There might be several possible reasons for this:<\/p>\n