{"id":1908,"date":"2014-05-12T14:21:37","date_gmt":"2014-05-12T12:21:37","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=1908"},"modified":"2019-03-28T13:31:22","modified_gmt":"2019-03-28T11:31:22","slug":"getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/","title":{"rendered":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne"},"content":{"rendered":"

The following article is a guest post by Melissa Van Hoorne. Melissa is a freelance Executive Assistant and Editor and Co-founder of “This Freelancer Life”, an innovative mobile digital magazine for freelancers, by freelancers. She’ll go over an important aspects of digital magazine preparation, and what you should consider when starting a digital magazine from scratch.<\/em><\/h3>\n

<\/p>\n

\n

I’m not going to lie, the last two months have been quite the challenge. Why? Because my friend and co-worker and I decided to venture into scary and unknown territory of starting a small business. This formidable task required a substantial amount of thought and preparation. What is this extraordinary adventure we decided to embark on you ask?<\/h2>\n

I set out to start my own digital magazine<\/h2>\n

Apparently I had a \u201cstory to tell the world\u201d<\/em>, but I had no idea how many decisions I had to face to get that story out there. Previously, I worked on a magazine that had already been established, so this uncharted territory made me understandingly apprehensive. The important thing to remember, when faced with a daunting task or responsibility, always break the whole into parts<\/strong>.<\/p>\n

I broke preparation for the magazine down into 26 parts, and my co-founder and I were surprised at the amount of things we were able to check off so quickly. In this article, I’ll go over a few aspects of digital magazine preparation and what you should consider. For me, I’ve already been through these phases, and now I must put on my \u201cgame face\u201d for our launch in July.<\/p>\n

Design<\/h2>\n

For me, this was the most difficult aspect of the preparation process. The artwork quality of the magazine is extremely important to me, and it must match my own artistic style and vision. Obviously, price<\/strong> also plays a part in artist choice. I placed a job posting on Odesk.com<\/em>, as I intended to find most of my staff writers through there and, I assure you, it is much easier to manage a team if you obtain them from the same source<\/strong>. You must review each candidate’s portfolio, as this conveys more than their talent, it embodies their personality as well. Finally, seek out at least one reference from a prior employer; for Odesk, this simply involved looking at past ratings from clients. Once you’ve completed these steps, you should be prepared to make a hiring decision.<\/p>\n

Writers<\/h2>\n

When selecting writers, consider posting the job at a flat rate. One writer may take two hours to write an article that another writer could write in a half hour. Though the rapidity of article turnaround time is key, the most important thing is the quality of the article<\/strong>. Paying a flat rate assures both monetary value and quality. If a candidate is not within your budget, then politely decline and move on to another person; if the candidate is within your budget, then continue the conversation.<\/p>\n

Make sure that you obtain a writing sample if they have not already included one in their job query. You want to ensure that they take the time to edit their own articles, as I’ve seen people with blatant spelling errors that obviously overlook spell check screaming at them with the \u201cred squigglies<\/span> of death<\/em>\u201d (I use this as an example because I’ve been accosted by someone who didn’t like me confronting him about that). How could one not see that? If they then make excuses for errors like \u201cmost writers have editors that edit their articles\u201d (Yeah right! I wish! What fantasy world do you live in sir?), then move on to other candidates.<\/p>\n

Finances<\/h2>\n

Make sure that you seek out the lowest initial capital investment possible. We chose to select our publishing platform first, as this would dictate our monthly budget. Press Pad proved the wisest choice, as the app requires little to no initial capital investment. Even though this $299 a month app is at a similar price point to other magazine apps, you don’t pay that amount until you make that amount<\/strong>.<\/p>\n

That’s right, if you don’t gross over $299 during a month, you owe them nothing. Cool, right? That factor, coupled with the amazing customer service at PressPad, and this unique platform with an innovative vision is certainly the future of mobile publishing. I highly recommend considering a Kickstarter<\/a><\/span> to cover your first year’s<\/strong> expenses. My Kickstarter for “This Freelancer Life” starts on May 12th, and we’re confident that we’ll be able to achieve the funding and launch This Freelancer Life into exciting territory.<\/p>\n

Organization<\/h2>\n

How do we make the magazine both familiar to loyal subscribers but have dynamic content that doesn’t bore people to tears? The answer was to have monthly columns with the same artwork, but rotating content each month. We have eight monthly columns, and we then chose to have four or five other articles that were not part of the monthly columns, with varying artwork. As far as page count goes, in running the magazine at my current full-time job, 30 pages seemed to be the \u201csweet spot\u201d. I estimated article length as two pages per article, so do the math from there. You need to consider your price point vs. the value of the content.<\/strong> Are they getting too much? Not enough? Successfully answer this question, and you’ll sleep much better at night…I promise you.<\/p>\n

\"This<\/a><\/p>\n

Marketing<\/h2>\n

I recommend giving yourself 2-3 months between your amazing idea for your magazine and your launch. Why? Because you need to allow yourself enough time to generate hype through press releases and social media.<\/strong><\/p>\n

\n

Hint: Try launching a website<\/a> with constantly-updated content before you launch your magazine so you have loyal followers even before your magazine hits the iOS or Android newsstands.<\/h2>\n<\/div>\n

As of right now, I’ve received about ten resumes from people wanting to be contributors and our Google+ page<\/a> has almost 3,000 views in about two months.<\/p>\n

The magazine has already generated so much hype that we have no doubts about our Kickstarter success. I recommend making friends with bloggers in your niche for maximum exposure. Also, you can add part of your magazine as free content on Issuu or Scribd, and watch the views to your site and your app soar. By using some of these tips, people will be begging you to feature your magazine in their blogs.<\/p>\n

I’m not going to lie, the challenges we’ve faced starting a digital magazine from scratch surprised us, but the fact that we got through them will make our success stronger and sweeter. You’re not alone though, as the people at PressPad have answered any questions I’ve had and have made this process much smoother for us.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The following article is a guest post by Melissa Van Hoorne. Melissa is a freelance Executive Assistant and Editor and Co-founder of “This Freelancer Life”, an innovative mobile digital magazine for freelancers, by freelancers. She’ll go over an important aspects of digital magazine preparation, and what you should consider when starting a digital magazine from scratch.<\/p>\n

Continue readingGetting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne<\/span><\/a><\/div>\n","protected":false},"author":7,"featured_media":5091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[18,13,38,43,62],"class_list":["post-1908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business","tag-digital-magazine","tag-digital-publishing","tag-magazine-app","tag-smb","entry"],"yoast_head":"\nGetting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine<\/title>\n<meta name=\"description\" content=\"Important hints of digital magazine preparation & what you should consider when starting a digital magazine from scratch by Melissa of Your Freelancer Life\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Publishing Blog by PressPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/presspad\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-12T12:21:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-28T11:31:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Wojtek Szywalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wojteksz\" \/>\n<meta name=\"twitter:site\" content=\"@presspadapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wojtek Szywalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/\"},\"author\":{\"name\":\"Wojtek Szywalski\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab0767f11ba6f5dc9411d77cbffeb16c\"},\"headline\":\"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne\",\"datePublished\":\"2014-05-12T12:21:37+00:00\",\"dateModified\":\"2019-03-28T11:31:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/\"},\"wordCount\":1143,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1\",\"keywords\":[\"business\",\"digital magazine\",\"digital publishing\",\"Magazine app\",\"smb\"],\"articleSection\":[\"Case studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/\",\"name\":\"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1\",\"datePublished\":\"2014-05-12T12:21:37+00:00\",\"dateModified\":\"2019-03-28T11:31:22+00:00\",\"description\":\"Important hints of digital magazine preparation & what you should consider when starting a digital magazine from scratch by Melissa of Your Freelancer Life\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1\",\"width\":1024,\"height\":558,\"caption\":\"What should you consider when starting a digital magazine from scratch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case studies\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/category\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"name\":\"Digital Publishing Blog by PressPad\",\"description\":\"Digital Publishing Blog; Magazine Apps & Marketing Tips by PressPad\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\",\"name\":\"PressPad\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"width\":800,\"height\":300,\"caption\":\"PressPad\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/presspad\",\"https:\\\/\\\/x.com\\\/presspadapp\",\"https:\\\/\\\/www.instagram.com\\\/presspadapp\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2033158\",\"https:\\\/\\\/www.pinterest.com\\\/presspad\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/presspad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab0767f11ba6f5dc9411d77cbffeb16c\",\"name\":\"Wojtek Szywalski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"caption\":\"Wojtek Szywalski\"},\"description\":\"Wojtek Szywalski is a Content Marketing Manager at PressPad and co-editor of Digital Publishing Guide Magazine. If you like his post please share it among circle of your friends and followers. You can follow him on Twitter @wojteksz as well.\",\"sameAs\":[\"http:\\\/\\\/www.presspadapp.com\",\"https:\\\/\\\/x.com\\\/wojteksz\"],\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/author\\\/wojtekpresspadapp-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine","description":"Important hints of digital magazine preparation & what you should consider when starting a digital magazine from scratch by Melissa of Your Freelancer Life","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/","og_locale":"en_US","og_type":"article","og_title":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine","og_url":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/","og_site_name":"Digital Publishing Blog by PressPad","article_publisher":"https:\/\/www.facebook.com\/presspad","article_published_time":"2014-05-12T12:21:37+00:00","article_modified_time":"2019-03-28T11:31:22+00:00","og_image":[{"width":1024,"height":558,"url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","type":"image\/jpeg"}],"author":"Wojtek Szywalski","twitter_card":"summary_large_image","twitter_creator":"@wojteksz","twitter_site":"@presspadapp","twitter_misc":{"Written by":"Wojtek Szywalski","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#article","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/"},"author":{"name":"Wojtek Szywalski","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/ab0767f11ba6f5dc9411d77cbffeb16c"},"headline":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne","datePublished":"2014-05-12T12:21:37+00:00","dateModified":"2019-03-28T11:31:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/"},"wordCount":1143,"commentCount":0,"publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","keywords":["business","digital magazine","digital publishing","Magazine app","smb"],"articleSection":["Case studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/","url":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/","name":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#primaryimage"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","datePublished":"2014-05-12T12:21:37+00:00","dateModified":"2019-03-28T11:31:22+00:00","description":"Important hints of digital magazine preparation & what you should consider when starting a digital magazine from scratch by Melissa of Your Freelancer Life","breadcrumb":{"@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#primaryimage","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","width":1024,"height":558,"caption":"What should you consider when starting a digital magazine from scratch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.presspadapp.com\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-by-melissa-van-hoorne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.presspadapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case studies","item":"https:\/\/www.presspadapp.com\/blog\/category\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne"}]},{"@type":"WebSite","@id":"https:\/\/www.presspadapp.com\/blog\/#website","url":"https:\/\/www.presspadapp.com\/blog\/","name":"Digital Publishing Blog by PressPad","description":"Digital Publishing Blog; Magazine Apps & Marketing Tips by PressPad","publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.presspadapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.presspadapp.com\/blog\/#organization","name":"PressPad","url":"https:\/\/www.presspadapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","width":800,"height":300,"caption":"PressPad"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/presspad","https:\/\/x.com\/presspadapp","https:\/\/www.instagram.com\/presspadapp\/","https:\/\/www.linkedin.com\/company\/2033158","https:\/\/www.pinterest.com\/presspad\/","https:\/\/www.youtube.com\/user\/presspad"]},{"@type":"Person","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/ab0767f11ba6f5dc9411d77cbffeb16c","name":"Wojtek Szywalski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","caption":"Wojtek Szywalski"},"description":"Wojtek Szywalski is a Content Marketing Manager at PressPad and co-editor of Digital Publishing Guide Magazine. If you like his post please share it among circle of your friends and followers. You can follow him on Twitter @wojteksz as well.","sameAs":["http:\/\/www.presspadapp.com","https:\/\/x.com\/wojteksz"],"url":"https:\/\/www.presspadapp.com\/blog\/author\/wojtekpresspadapp-com\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbs6e8-uM","jetpack-related-posts":[{"id":1961,"url":"https:\/\/www.presspadapp.com\/blog\/how-to-hire-a-freelance-writer-the-myths-and-truths\/","url_meta":{"origin":1908,"position":0},"title":"How To Hire a Freelance Writer – The Myths and Truths","author":"Wojtek Szywalski","date":"May 26, 2014","format":false,"excerpt":"Finding a great writing staff can seem as elusive as the mythical Phoenix, but it doesn't have to be. In this guest post Melissa of \"This Freelancer Life\" digital magazine provides a glimpse into the process of hiring the right people for your digital publishing venture.There's so many talented writers\u2026","rel":"","context":"In "Case studies"","block_context":{"text":"Case studies","link":"https:\/\/www.presspadapp.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"How to hire a freelance writer","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":9531,"url":"https:\/\/presspad.pl\/blog\/getting-on-my-game-face-a-behind-the-scenes-look-at-starting-a-digital-magazine-autorstwa-melissy-van-hoorne\/","url_meta":{"origin":1908,"position":1},"title":"Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine Autorstwa Melissy Van Hoorne","author":"Wojtek Szywalski","date":"May 12, 2014","format":false,"excerpt":"Poni\u017cszy artyku\u0142 zosta\u0142 napisany go\u015bcinnie przez Meliss\u0119 Van Hoorne. Melissa jest niezale\u017cn\u0105 asystentk\u0105 wykonawcz\u0105, redaktork\u0105 i wsp\u00f3\u0142za\u0142o\u017cycielk\u0105 \"This Freelancer Life\", innowacyjnego mobilnego magazynu cyfrowego dla freelancer\u00f3w, tworzonego przez freelancer\u00f3w. Om\u00f3wi ona wa\u017cne aspekty przygotowania magazynu cyfrowego oraz to, co nale\u017cy wzi\u0105\u0107 pod uwag\u0119 przy jego tworzeniu od podstaw.","rel":"","context":"In "publikowanie magazyn\u00f3w cyfrowych"","block_context":{"text":"publikowanie magazyn\u00f3w cyfrowych","link":"https:\/\/presspad.pl\/blog\/category\/publikowanie-magazynow-cyfrowych\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/start-digital-magazine-guest-post-on-presspad-blog.jpg?fit=1024%2C558&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1052,"url":"https:\/\/www.presspadapp.com\/blog\/how-presspad-can-keep-you-away-from-the-bitter-lesson-of-app-development\/","url_meta":{"origin":1908,"position":2},"title":"How PressPad Can Keep You Away from the Bitter Lesson of App Development","author":"Wojtek Szywalski","date":"November 26, 2013","format":false,"excerpt":"\u201cTalking New Media\u201d has recently posted a very interesting article covering their behind-the-scenes experience of building their own iPad magazine application.They definitely got to know what it would be like to build an app for publishing a magazine on iPad having none (or very little) experience with delivering for Apple\u2026","rel":"","context":"In "Case studies"","block_context":{"text":"Case studies","link":"https:\/\/www.presspadapp.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"How PressPad Can Keep You Away from the Bitter Lesson of App Development","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/11\/Faster.png?fit=659%2C425&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/11\/Faster.png?fit=659%2C425&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/11\/Faster.png?fit=659%2C425&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":9507,"url":"https:\/\/presspad.pl\/blog\/jak-zatrudnic-freelancera-mity-i-prawdy\/","url_meta":{"origin":1908,"position":3},"title":"Jak Zatrudni\u0107 Freelancera – Mity I Prawdy","author":"Wojtek Szywalski","date":"May 26, 2014","format":false,"excerpt":"Znalezienie \u015bwietnego zespo\u0142u pisarskiego mo\u017ce wydawa\u0107 si\u0119 tak nieuchwytne jak mityczny Feniks, ale nie musi tak by\u0107. W tym go\u015bcinnym wpisie Melissa z cyfrowego magazynu \"This Freelancer Life\" przedstawia proces zatrudniania odpowiednich os\u00f3b do cyfrowego przedsi\u0119wzi\u0119cia wydawniczego. Jest tak wielu utalentowanych autor\u00f3w, kt\u00f3rzy podzielaj\u0105 twoj\u0105 wizj\u0119 i kierunek, w kt\u00f3rym\u2026","rel":"","context":"In "Publikacja cyfrowa"","block_context":{"text":"Publikacja cyfrowa","link":"https:\/\/presspad.pl\/blog\/category\/publikacja-cyfrowa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/05\/the-myth-of-the-great-freelance-writer.png?fit=640%2C350&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7671,"url":"https:\/\/www.presspadapp.com\/blog\/get-a-publisher-or-selfpublish-a-magazine\/","url_meta":{"origin":1908,"position":4},"title":"Get a Publisher or Publish Your Magazine Yourself","author":"Paulina Kubala-Chuchnowska","date":"November 16, 2022","format":false,"excerpt":"Have you ever thought about the process of creating a book or a magazine? What does it look like step by step? What path does the publication go through from being the new idea to becoming the complete issue? The goal is always the same \u2013 to win readers\u2019 hearts,\u2026","rel":"","context":"In "digital magazine publishing"","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"magazine publishing","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/get-a-publisher-or-selfpublish.jpeg?fit=855%2C455&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/get-a-publisher-or-selfpublish.jpeg?fit=855%2C455&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/get-a-publisher-or-selfpublish.jpeg?fit=855%2C455&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/get-a-publisher-or-selfpublish.jpeg?fit=855%2C455&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1998,"url":"https:\/\/www.presspadapp.com\/blog\/best-videos-digital-publishing-magazines-see-despite-experience\/","url_meta":{"origin":1908,"position":5},"title":"The Best Videos on Digital Publishing You Should See Despite Your Experience","author":"Wojtek Szywalski","date":"June 4, 2014","format":false,"excerpt":"Through this article you will have a chance to see fantastic videos that bring knowledge and inspiration for digital publishers at all levels of experience. No matter how advanced you are in the art of publishing digital magazines, I am sure that you will benefit from watching them.Since we are\u2026","rel":"","context":"In "App marketing"","block_context":{"text":"App marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},"img":{"alt_text":"Videos on digital publishing knowledge recommended by PressPad","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/The-Best-Videos-on-Digital-Publishing-.jpg?fit=1024%2C682&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/The-Best-Videos-on-Digital-Publishing-.jpg?fit=1024%2C682&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/The-Best-Videos-on-Digital-Publishing-.jpg?fit=1024%2C682&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/The-Best-Videos-on-Digital-Publishing-.jpg?fit=1024%2C682&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/1908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/comments?post=1908"}],"version-history":[{"count":29,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/1908\/revisions"}],"predecessor-version":[{"id":6280,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/1908\/revisions\/6280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/media\/5091"}],"wp:attachment":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/media?parent=1908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/categories?post=1908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/tags?post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}