{"id":2108,"date":"2014-06-30T16:43:30","date_gmt":"2014-06-30T14:43:30","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2108"},"modified":"2019-03-28T12:24:57","modified_gmt":"2019-03-28T10:24:57","slug":"how-to-increase-seo-of-digital-magazine-with-pinterest-slideshare-and-more","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/how-to-increase-seo-of-digital-magazine-with-pinterest-slideshare-and-more\/","title":{"rendered":"How To Improve the SEO of Your Digital Magazine with Pinterest, Slideshare and More"},"content":{"rendered":"

Whether you publish a digital magazine or run an e-commerce website, getting attention for your business can be challenging. There’s so much noise out there that can drown out your content marketing efforts. This article provides you with a simple guide to landing more, better-targeted users through these simple Search Engine Optimization tactics.<\/h2>\n

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Search Engine Optimization (SEO) is still a game of getting the user’s attention, as people continuously use search engines to find information that interest them the most. So despite content marketing tactics, online businesses have to employ the available tools to increase their chances of being found at the top of search results pages (SERP).<\/p>\n

The higher, the better<\/h3>\n

There are various SEO techniques, however, what I am going to show you is the usage of properly crafted content on websites like Pinterest, Slideshare and the like. As a result, your digital publishing venture will be better visible for Google bots (pieces of code that crawl through the Internet) and more engaging for people who search those websites. If you know the basics of SEO, you can easily skip the paragraph below and proceed to the next one.<\/p>\n

Lets start from SEO basics<\/h3>\n

\"SEO<\/p>\n

When it comes to search engine optimization, website owners have control over the page title, page description and page headings<\/strong>.<\/p>\n

The page title<\/strong> is indicated with an html title tag and communicates the topic of your page and what it is all about to both users and search engines. The title length should be no more than 60 characters, including spaces (Google will trim it above that number on SERP).<\/p>\n

The page description<\/strong> is enclosed in the <meta name=”description” content=”Example description”><\/span><\/em> tag and it usually becomes the page’s snippet on the search results page. Even though the description does not influence the SEO itself, it influences people’s minds so it should be engaging and calling for action. You should avoid using descriptions longer than 156 characters.<\/p>\n

Page heading<\/strong> sizes are enclosed in <h1>,<h2>,…<h6><\/span><\/em> tags, which structure the page’s content from the most important heading <h1><\/span><\/em> to the least important one <h6><\/span><\/em>.<\/p>\n

The title stays at the top of the page’s anatomy and it is the very first thing on your site visible to Google (and many other search engines). A properly crafted title, coherent with the page’s content structured with headings, can highly influence its position<\/strong> on search results pages.<\/p>\n

Google’s takeaways on Search Engine Optimization<\/a><\/h3>\n
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