{"id":2161,"date":"2014-07-17T16:19:12","date_gmt":"2014-07-17T14:19:12","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2161"},"modified":"2018-10-04T16:43:04","modified_gmt":"2018-10-04T14:43:04","slug":"magazine-app-becomes-competitive-advantage-mobile-world","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/magazine-app-becomes-competitive-advantage-mobile-world\/","title":{"rendered":"How a Magazine App Becomes Your Competitive Advantage in the Mobile World"},"content":{"rendered":"

When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. Unfortunately, selling a PDF file on the website is not enough to take the best advantage of the mobile space, even if the website is optimized for mobile devices. In this article, I am going to show you how to fix this effortlessly.<\/h2>\n

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\"Mobile<\/a>
Mobile phone users worldwide. Source eMarketer<\/a><\/figcaption><\/figure>\n

Global data shows that mobile devices took over the digital space and they have become the primary source of Internet traffic. Forecasts show that the number of mobile users will double in 2017 comparing to 2012.<\/p>\n

The major content distributors, like Facebook or Yahoo, are already in the process of switching to a completely new way of thinking, the mobile-oriented thinking. For example, Facebook unveiled their Paper app and Yahoo is experimenting with sets of their vertical, responsive websites called “digital magazines<\/em>“. All this effort is aimed at supplying the mobile users with the ability to consume content in a tasty, unique serving and style. The magazine way.<\/strong><\/p>\n

This is a crucial moment for digital publishers to understand mobile users’ behavior, in order to effectively build their revenue based on mobile devices.<\/p>\n

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Hint:<\/strong> The main difference between a mobile app and a mobile website is their ability to sell<\/strong> content. Mobile apps generate revenue, while mobile websites drive traffic to mobile apps.<\/em><\/p>\n

Thus, publishers who want to monetize selling subscriptions should have both, a website and a native mobile magazine app.<\/h2>\n<\/div>\n

Mobile users<\/h3>\n

Mobile users can be divided into tablet computer users and smartphone users. According to Pew Research<\/a> 58% of adult Americans have a smartphone and 42% of them have tablet computers. The behavior of these two types of user groups can be totally different. While tablets are more likely to be used at home or at the office, which are rather slow-paced environments, smartphones are being used while commuting, shopping, or while being stuck in traffic etc. They are always with us, so the dynamics of their usage is very much different<\/strong>.<\/p>\n

However, what both groups have in common is that mobile users pay attention to details that build their experience on a website. If something is hardly available on a web page, it might as well not exist, visitors flee and forget. But once their attention is caught, it can be easily converted into revenue<\/strong>, because mobile users are used to pay for digital goods such as apps. App Store is the leader when it comes to mobile payments, and mobile users prefer to spend their money buying tangible goods like apps, or access via in-app transactions (pay-wall). The freemium model, that took the mobile gaming<\/a> industry by storm, is one of the most spectacular examples of how effective this approach can be.<\/p>\n

Hint: Websites win users’a attention and build interest, which is necessary to drive users to an app. PDF magazines hardly sell via websites.<\/strong><\/p>\n

Top of the funnel<\/h3>\n

Websites sit at the top of the sales funnel. Digital publishers with the best sales results definitely pay attention to building beautiful and descriptive websites and landing pages for their digital magazine apps. In general, the behavioral sales funnel can look like this:<\/p>\n