{"id":2278,"date":"2014-08-20T16:43:43","date_gmt":"2014-08-20T14:43:43","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2278"},"modified":"2020-10-28T11:14:09","modified_gmt":"2020-10-28T09:14:09","slug":"promote-business-digital-magazine","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/promote-business-digital-magazine\/","title":{"rendered":"How To Promote Your Business Through a Digital Magazine"},"content":{"rendered":"

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.<\/h2>\n

<\/p>\n

A digital magazine can help keep them coming back, and build trust to the brand that triggers \u201cAha!\u201d in the right moment. In this article you will learn how it works through powerful examples.<\/p>\n

How digital magazine works<\/h3>\n

Digital magazine is a type of goods. And even if it is used as a content marketing tool, usually it is seen as a commodity, a stylish commodity that brings added value to the reader. The knowledge and the very unique experience. So the brand can shorten distance with their readers more effectively than they would do that through traditional advertising or other marketing tactics.<\/p>\n

It is because brands can position themselves at least as a passionate about subject of their customers\u2019 interest. They can write about things that are in common interest of their model customers and they can tell stories connected through their products.<\/p>\n

What is most important, initial signal of interest comes from the reader who, by installing magazine app on his mobile device, literally gives permission publishing brand to show off their genuine content.<\/p>\n

The Red Bulletin<\/h3>\n

\"promote<\/p>\n

This is a Red Bull\u2019s magazine<\/a>. Probably everyone knows what Red Bull is all about. They share passion to extreme things and gather the most active people on this Planet. They tell stories with their fabulous brand staying behind them.<\/p>\n

Tip:<\/h4>\n

If you sell a product under a single brand make it bold. Tell the stories that vibe thanks to outstanding, branded photos. Visual context helps memorize the story. This is how human’s brain works.<\/p>\n

Growth Hacker<\/h3>\n

\"Growth<\/p>\n

This is a blog-like-magazine<\/a> about growth hacking and digital marketing. They share step by step knowledge and useful how-to guides. The content is delivered by the team behind Colibri the fabulous growth hacking tool that combines analytics and IA features to help grow online ventures.<\/p>\n

This is a very interesting model the team has chosen to use. They have created a different publishing brand through which Colibri<\/a> educates their potential clients.<\/p>\n

Tip:<\/h4>\n

Share knowledge your potential clients strive for. People tend to look for knowledge through Google search and Quora. Help them find you through the slides shared on Slideshare<\/a> and answers left on Quora<\/a> that direct readers to your magazine\u2019s website or App Store page.<\/p>\n

Your Nails Magazine Case<\/h3>\n

\"Your<\/p>\n

This is a digital magazine that have been created by a nail technician<\/a> who – through this type of activity – communicates with her clients to promote business of her among specific group of interest. After a while she turned this activity into a full time publishing business<\/a>. And she still is gluing this niche with here digital title.<\/p>\n

Tip:<\/h4>\n

If you are a service owner, not necessarily a nail technician, your magazine can be a single point of contact for all things around your service. E.g. barber can write about design, translators about different cultures or even run a simple language course etc.<\/p>\n

Productive! Magazine<\/h3>\n

\"Productive<\/p>\n

This is a monthly digital magazine that brings dose of inspiring, practical and timeless articles written by the best productivity experts on the Internet. The magazine is published by the Michael Sliwinski<\/a>, CEO and founder of Nozbe, a tool that helps busy professionals and teams organize time and projects.<\/p>\n

I asked Michael about his magazine and its role in promoting their SaaS business:<\/p>\n

Michael, you run your own magazine, the \u201cProductive! Magazine\u201d, where you invite people like David Allen or Seth Godin to talk, you tweet, publish in the industry press, in other words it\u2019s top-notch multi-level communication. What\u2019s your purpose in doing it?<\/strong><\/em><\/p>\n

\n

\"Michael – I\u2019m building my image as an expert in productivity and a guy who runs this kind of a magazine. I saw that there\u2019s no such magazine, and besides, I think that building the image of a person who\u2019s behind an app (a tool) is very important.<\/em><\/p>\n

If someone\u2019s responsible for a certain product s\/he raises trust. People connect with people, and not products.<\/em><\/p>\n

I get a lot of feedback from users, that due to the fact that they can see I\u2019m all about productivity, that I\u2019m passionate about it, that in all these videos and interviews that I record they can see the passion, and that I manage all this somewhat on my own and it\u2019s what keeps me going – because that\u2019s actually true (smiles) – all of this makes people trust my product. They know that I know what I\u2019m doing, so building the image of a pro in these matters, building the personal brand, is crucial to achieving success by Nozbe.<\/em><\/p>\n

It raises trust among users, among clients.<\/em><\/p>\n<\/div>\n

Does it work that good?<\/strong><\/em><\/p>\n

\n

– Yes and I\u2019ll develop it further, I\u2019ve several books to publish, and the \u201cProductive Magazine\u201d will be published even more frequently. It\u2019s my other leg, the other part of my business, that\u2019s highly image-related and at the same time helps a lot with Nozbe.<\/em><\/p>\n<\/div>\n

Conclusions<\/h3>\n

A company\u2019s digital magazine can be a great tool on the journey to keep people closer to your business<\/a>. Digital magazines lay on the same evolutionary path blogs do. They help build brands’ online identity and as blogs did in the past they became a must-have online marketing assets.<\/p>\n