<\/p>\n
Here are some numbers that will help you better understand e-readers behaviour. <\/p>\n
Tablet usages by time in a day with % of users are as follows:
\n5% – from 2 to 5 am
\n18% – from 5 to 8 am
\n33% – from 8 to 11 am
\n34% – from 11 to 2 pm
\n59% – from 5 to 8 pm
\n53% – from 8 to 11 pm
\n22% – from 11pm to 2 am<\/p>\n
Users read and access various contents through their tablet. 71% users like to read from own tablet rather than other devices. 41% use internet in tablet for reading. Users use it for reading e-books magazine newspaper, buying apps, shopping, watching movies and many more.
\n41% – weather forecast
\n51% – magazines
\n41% – newspapers
\n51% – e-books
\n54% – watch video
\n58% – watch video and music.
\n54% – use different apps
\n50% – access social network or communication<\/p>\n
51% female
\n49% male <\/p>\n
23% kids prefere reading on mobile device to traditional print.<\/p>\n
In second Quarter of 2011 a demographic evaluation among e-reader in tablets are as follows:
\n7% – between ages 13-17
\n10% – between ages 18-24
\n18% – between ages 25-34
\n14% – between ages 35 \u2013 44
\n21% – between ages 45 \u2013 54
\n30% – 55 years and older<\/p>\n
Esquire, Men\u2019s Journal, Sports illustrated, Time, Bloomberg Business Week, Fortune. <\/p>\n
85% spent average 1.6 hours daily during watching TV and tablet, and 66% spent 1.2 hours during watching TV simultaneously with PC and Tablet.<\/p>\n
30% users spent most of the time with tablet and 74% use to read daily with their tablet, averaging 14 hours per week.<\/p>\n
Weekly usage percentage in hours is as follows
\n15% – 1 to 3 hours weekly
\n17% – 4 to 6 hours weekly
\n20% – 7 to 10 hours weekly
\n30% – 11 to 20 hours weekly
\n11% – 21 to 30 hours weekly
\n7% – 30+ hours weekly
\nAverage 13.9 hours weekly<\/p>\n
Conclusion:
\nTablet is the leisure time device. It is worth noting that kids and people in middle age are the most promised e-magazines targets. Also as we see a lot of tablet owners use many device simultaneously. This is very important to make the magazine app well designed which helps to gain user’s full attention. <\/p>\n
Sources:
\nhttp:\/\/bit.ly\/11eOBy5<\/p>\n
\u2003<\/p>\n","protected":false},"excerpt":{"rendered":"
People always give priority to the device that is easy to handle and convenient for use. Tablet is a one piece mobile computer with touch screen aid to use by their users easily and can watch and read any information conveniently. Tablet shipment grows 142.4% in first quarter of 2013 worldwide. About 90 million people will use tablet within 2014 and 58% is happy and very satisfied during reading from own tablet. <\/p>\n
Here are some numbers that will help you better understand e-readers behaviour. <\/p>\n
When they are reading?<\/p>\n