{"id":2646,"date":"2014-12-30T16:41:32","date_gmt":"2014-12-30T14:41:32","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2646"},"modified":"2016-03-09T01:34:07","modified_gmt":"2016-03-08T23:34:07","slug":"the-digital-publishing-landscape-for-2015","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/","title":{"rendered":"The Digital Publishing Landscape for 2015"},"content":{"rendered":"<h2>2014 was PressPad\u2019s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.<\/h2>\n<p><!--more--><\/p>\n<p>We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/42961836\" width=\"510\" height=\"420\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen><\/iframe><\/p>\n<p id=\"website\">Right now we are working on a new digital publishing product that will have all it takes to redefine the meaning of the &#8220;digital magazine&#8221;. We&#8217;ll come back to that later on; first lets take a look at what digital publishers should know about the digital publishing landscape for the forthcoming year.<\/p>\n<h3>Expect more from your website<\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/web-store-widget-PressPad.png?resize=224%2C224&#038;ssl=1\" alt=\"Web Store Widgets\" width=\"224\" height=\"224\" class=\"alignleft wp-image-2657\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/web-store-widget-PressPad.png?w=224&amp;ssl=1 224w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/web-store-widget-PressPad.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/p>\n<p>Continuous streams of new apps make app stores enormously crowded places. With the current App Store and Google Play, design and promotion of new apps is both challenging and demanding. In such an environment, <a href=\"http:\/\/www.presspadapp.com\/app-marketing\/\" title=\"app marketing guide\">app marketing<\/a> has to be one of the most important activities app developers should focus on for the coming year. Digital publishers should expect more from their websites.<\/p>\n<blockquote><p>\ufffcAlmost a year ago, we created this hypothesis that \u201cThe sale starts outside App Store\u201d. Our internal study showed that the Top 10 best performing publishers of ours had fantastic circle of websites and blogs, and they were easily google\u00adable. <a rel=\"nofollow\" href=\"http:\/\/www.talkingnewmedia.com\/2014\/10\/08\/wednesday-column-%EF%BF%BCdid-apple-abandon-their-newsstand\/\" title=\"Read more on Talking New Media\" target=\"_blank\">\u00bb<\/a><\/p><\/blockquote>\n<p>To test this hypothesis, we analysed data from seven million views of the PressPad widget &#8211; over 100 publishers placed on their websites. As expected, websites play an important role in digital publishing as they drive quality traffic to the App Store. PressPad provides dedicated <a href=\"https:\/\/www.presspadapp.com\/blog\/presspad-web-store-increases-publishers-revenues\/\" title=\"web store widget\">Web Store Widgets<\/a>, with digital editions ready to be bought and experienced on mobile. The average conversion rate into app installation were nearly 20% during a 9 month period. That is huge!<\/p>\n<p id=\"design\" style=\"text-transform:uppercase;font-weight:200;\"><strong>Tip for digital magazine publishers: Promote your magazine app on your websites and blogs. PressPad widget and PressPad web store widget will help to convert website visits into installs of the app.<\/strong><\/p>\n<h3>Design for mobile<\/h3>\n<p>Vast amounts of publishers use the same PDF magazine layout for their digital and print editions. Since readers have a better understanding of mobile technology, they expect a better reading experience on their handhelds.<\/p>\n<p>While PressPad&#8217;s mobile engine offers fantastic options, such as adjusting PDF into landscape double-page view, <a href=\"https:\/\/www.presspadapp.com\/blog\/how-a-digital-magazine-can-overcome-the-obstacles-of-a-pdf\/ \" title=\"interactive PDF\">hyperlink interpretation<\/a> and native navigation, well designed PDF magazines can also take what&#8217;s best from this.<\/p>\n<p id=\"video\" style=\"text-transform:uppercase;font-weight:200;\"><strong>In 2015 publishers will focus on delivering a better reading experience, more suitable for medium sized displays.<\/strong><\/p>\n<h3>More video, more fun<\/h3>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.emarketer.com\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.emarketer.com\/images\/chart_gifs\/183001-184000\/183219.gif?resize=324%2C234\" width=\"324\" height=\"234\" class=\"alignleft\" \/><\/a><\/p>\n<p>2014 was the year when mobile video started to play a more important role in the digital ecosystem. Facebook is to blame due to their auto-play function, you probably experience this on a daily basis!<\/p>\n<p>Mobile technology adoption and faster internet connection will be catalysing this trend. PressPad online <a href=\"https:\/\/www.presspadapp.com\/blog\/video-support-magazine-experience\/\" title=\"video support\">video support<\/a> will improve the digital magazine experience on both iOS and Android platforms.<\/p>\n<p id=\"android\" style=\"text-transform:uppercase;font-weight:200;\"><strong>Users simply got used to watching more online videos in 2014, and 2015 will be more video orientated than ever.<\/strong><\/p>\n<h3>Android strikes back<\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/Android-app-PresPad-digital-publishing-software.png?resize=624%2C365&#038;ssl=1\" alt=\"Android apps\" width=\"624\" height=\"365\" class=\"aligncenter size-full wp-image-2654\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/Android-app-PresPad-digital-publishing-software.png?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/Android-app-PresPad-digital-publishing-software.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/Android-app-PresPad-digital-publishing-software.png?resize=600%2C350&amp;ssl=1 600w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>The mobile market is divided almost fifty-fifty between iOS and Android powered devices. Data from 9.5 million views of PressPad widgets proves this, with 49%  iOS compared to 47% Android adoption.<\/p>\n<p><p>Our data shows that between Dec 20th 2013 and December 19th 2014, this market share oscillated between the two, with a small dominance of Android at the beginning of the year, ending with Apple taking the lead.<\/p>\n<p style=\"text-transform:uppercase;font-weight:200;\"><strong>We expect Android to take a strong fight to iOS in 2015, especially as the major Google upgrade, Android 5.0 Lollipop, has been rolling out. It is going to be a huge milestone for Google and the entire digital publishing industry.<\/strong><\/p>\n<p>Will Apple lose its domination of the digital publishing scene in 2015? We are ready for the challenge!<\/p>\n<p>Wishing you a Happy New Year 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 was PressPad\u2019s best year so far. We grew our publisher base and developed PressPad software, with new features such as rich media support and iBeacons compatibility. In June we extended our operation into Japan and our apps reached a total of one million installs.<\/p>\n<p>We are confident that the New Year will bring lots of changes to the digital publishing industry, changes that we will be part of.<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/\">Continue reading<span class=\"screen-reader-text\">The Digital Publishing Landscape for 2015<\/span><\/a><\/div>\n","protected":false},"author":7,"featured_media":2660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[13,38],"class_list":["post-2646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-publishing-101","tag-digital-magazine","tag-digital-publishing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Digital Publishing Landscape for 2015<\/title>\n<meta name=\"description\" content=\"Will Apple lose its domination of the digital publishing scene in 2015? Check this out...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Digital Publishing Landscape for 2015\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Publishing Blog by PressPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/presspad\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-30T14:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-03-08T23:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Wojtek Szywalski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wojteksz\" \/>\n<meta name=\"twitter:site\" content=\"@presspadapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wojtek Szywalski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/\"},\"author\":{\"name\":\"Wojtek Szywalski\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab0767f11ba6f5dc9411d77cbffeb16c\"},\"headline\":\"The Digital Publishing Landscape for 2015\",\"datePublished\":\"2014-12-30T14:41:32+00:00\",\"dateModified\":\"2016-03-08T23:34:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/\"},\"wordCount\":638,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1\",\"keywords\":[\"digital magazine\",\"digital publishing\"],\"articleSection\":[\"Mobile Publishing 101\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/\",\"name\":\"The Digital Publishing Landscape for 2015\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1\",\"datePublished\":\"2014-12-30T14:41:32+00:00\",\"dateModified\":\"2016-03-08T23:34:07+00:00\",\"description\":\"Will Apple lose its domination of the digital publishing scene in 2015? Check this out...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1\",\"width\":700,\"height\":447,\"caption\":\"digital publishing 2015\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/the-digital-publishing-landscape-for-2015\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Publishing 101\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/category\\\/mobile-publishing-101\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Digital Publishing Landscape for 2015\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"name\":\"Digital Publishing Blog by PressPad\",\"description\":\"Digital Publishing Blog; Magazine Apps &amp; Marketing Tips by PressPad\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\",\"name\":\"PressPad\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"width\":800,\"height\":300,\"caption\":\"PressPad\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/presspad\",\"https:\\\/\\\/x.com\\\/presspadapp\",\"https:\\\/\\\/www.instagram.com\\\/presspadapp\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2033158\",\"https:\\\/\\\/www.pinterest.com\\\/presspad\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/presspad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/ab0767f11ba6f5dc9411d77cbffeb16c\",\"name\":\"Wojtek Szywalski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g\",\"caption\":\"Wojtek Szywalski\"},\"description\":\"Wojtek Szywalski is a Content Marketing Manager at PressPad and co-editor of Digital Publishing Guide Magazine. If you like his post please share it among circle of your friends and followers. You can follow him on Twitter @wojteksz as well.\",\"sameAs\":[\"http:\\\/\\\/www.presspadapp.com\",\"https:\\\/\\\/x.com\\\/wojteksz\"],\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/author\\\/wojtekpresspadapp-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Digital Publishing Landscape for 2015","description":"Will Apple lose its domination of the digital publishing scene in 2015? Check this out...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/","og_locale":"en_US","og_type":"article","og_title":"The Digital Publishing Landscape for 2015","og_url":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/","og_site_name":"Digital Publishing Blog by PressPad","article_publisher":"https:\/\/www.facebook.com\/presspad","article_published_time":"2014-12-30T14:41:32+00:00","article_modified_time":"2016-03-08T23:34:07+00:00","og_image":[{"width":700,"height":447,"url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","type":"image\/png"}],"author":"Wojtek Szywalski","twitter_card":"summary_large_image","twitter_creator":"@wojteksz","twitter_site":"@presspadapp","twitter_misc":{"Written by":"Wojtek Szywalski","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#article","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/"},"author":{"name":"Wojtek Szywalski","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/ab0767f11ba6f5dc9411d77cbffeb16c"},"headline":"The Digital Publishing Landscape for 2015","datePublished":"2014-12-30T14:41:32+00:00","dateModified":"2016-03-08T23:34:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/"},"wordCount":638,"commentCount":0,"publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","keywords":["digital magazine","digital publishing"],"articleSection":["Mobile Publishing 101"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/","url":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/","name":"The Digital Publishing Landscape for 2015","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#primaryimage"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","datePublished":"2014-12-30T14:41:32+00:00","dateModified":"2016-03-08T23:34:07+00:00","description":"Will Apple lose its domination of the digital publishing scene in 2015? Check this out...","breadcrumb":{"@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#primaryimage","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","width":700,"height":447,"caption":"digital publishing 2015"},{"@type":"BreadcrumbList","@id":"https:\/\/www.presspadapp.com\/blog\/the-digital-publishing-landscape-for-2015\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.presspadapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile Publishing 101","item":"https:\/\/www.presspadapp.com\/blog\/category\/mobile-publishing-101\/"},{"@type":"ListItem","position":3,"name":"The Digital Publishing Landscape for 2015"}]},{"@type":"WebSite","@id":"https:\/\/www.presspadapp.com\/blog\/#website","url":"https:\/\/www.presspadapp.com\/blog\/","name":"Digital Publishing Blog by PressPad","description":"Digital Publishing Blog; Magazine Apps &amp; Marketing Tips by PressPad","publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.presspadapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.presspadapp.com\/blog\/#organization","name":"PressPad","url":"https:\/\/www.presspadapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","width":800,"height":300,"caption":"PressPad"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/presspad","https:\/\/x.com\/presspadapp","https:\/\/www.instagram.com\/presspadapp\/","https:\/\/www.linkedin.com\/company\/2033158","https:\/\/www.pinterest.com\/presspad\/","https:\/\/www.youtube.com\/user\/presspad"]},{"@type":"Person","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/ab0767f11ba6f5dc9411d77cbffeb16c","name":"Wojtek Szywalski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d346f526a50e57221d2e8dbf3557bfbac8be1bbb33f527b993a67772ded6d6a3?s=96&r=g","caption":"Wojtek Szywalski"},"description":"Wojtek Szywalski is a Content Marketing Manager at PressPad and co-editor of Digital Publishing Guide Magazine. If you like his post please share it among circle of your friends and followers. You can follow him on Twitter @wojteksz as well.","sameAs":["http:\/\/www.presspadapp.com","https:\/\/x.com\/wojteksz"],"url":"https:\/\/www.presspadapp.com\/blog\/author\/wojtekpresspadapp-com\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/12\/digital-publishing-landscape-2015.png?fit=700%2C447&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbs6e8-GG","jetpack-related-posts":[{"id":1202,"url":"https:\/\/www.presspadapp.com\/blog\/2014-the-year-when-you-can-sell-more-digital-issues-than-the-paper-ones\/","url_meta":{"origin":2646,"position":0},"title":"2014: The Year When You Can Sell More Digital Issues Than the Paper Ones","author":"Wojtek Szywalski","date":"December 19, 2013","format":false,"excerpt":"It has been an amazing year not only for PressPad, but also for our publishers. This article lets you peek at the future as it lifts the curtain on what is going to happen next year and how to maximize it.In the passing year 2013 we changed our business model\u2026","rel":"","context":"In &quot;App marketing&quot;","block_context":{"text":"App marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},"img":{"alt_text":"digital magazine issues","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/12\/2014-the-year-when-you-can-sell-more-digital-issues-than-the-paper-ones-poweredby-PressPad.png?fit=625%2C404&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/12\/2014-the-year-when-you-can-sell-more-digital-issues-than-the-paper-ones-poweredby-PressPad.png?fit=625%2C404&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/12\/2014-the-year-when-you-can-sell-more-digital-issues-than-the-paper-ones-poweredby-PressPad.png?fit=625%2C404&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1832,"url":"https:\/\/www.presspadapp.com\/blog\/case-study-affiliate-works-presspad-partnership-program\/","url_meta":{"origin":2646,"position":1},"title":"Affiliate That Works: PressPad Partnership Program","author":"Wojtek Szywalski","date":"April 29, 2014","format":false,"excerpt":"Do you know that PressPad is running an affiliate program thanks to which you can generate passive income by recommending our digital publishing platform? We split profit 50\/50 with our business partners \u2013 If you wish to see how easy it is to become PressPad\u2019s business partner and start earning,\u2026","rel":"","context":"In &quot;App marketing&quot;","block_context":{"text":"App marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},"img":{"alt_text":"partnership program presspad affiliate","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/04\/case-study-affiliate-works-presspad-partnership-program.png?fit=640%2C330&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/04\/case-study-affiliate-works-presspad-partnership-program.png?fit=640%2C330&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/04\/case-study-affiliate-works-presspad-partnership-program.png?fit=640%2C330&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2068,"url":"https:\/\/www.presspadapp.com\/blog\/presspad-expands-operations-japan\/","url_meta":{"origin":2646,"position":2},"title":"PressPad Digital Publishing Platform Expands Its Operations to Japan","author":"Wojtek Szywalski","date":"June 10, 2014","format":false,"excerpt":"We started building PressPad to reshape the digital publishing industry, making it easy to use and affordable for publishers of all sizes. Mobile is here to stay, and publishing is one among many industries affected by the mobile revolution. With PressPad's active support, magazine publishers and authors are able to\u2026","rel":"","context":"In &quot;Product&quot;","block_context":{"text":"Product","link":"https:\/\/www.presspadapp.com\/blog\/category\/product\/"},"img":{"alt_text":"PressPad Expands Operations to Japan","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/06\/presspad-digital-publishing-platform-expands-operations-japan.jpg?fit=640%2C340&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/06\/presspad-digital-publishing-platform-expands-operations-japan.jpg?fit=640%2C340&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/06\/presspad-digital-publishing-platform-expands-operations-japan.jpg?fit=640%2C340&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":2343,"url":"https:\/\/www.presspadapp.com\/blog\/apple-iphone-6-ios8-should-digital-publishers-bother\/","url_meta":{"origin":2646,"position":3},"title":"IPhone 6 and New Apple IOS8 &#8211; Should Digital Publishers Bother?","author":"Wojtek Szywalski","date":"September 10, 2014","format":false,"excerpt":"PressPad\u2019s lead iOS developer Simon Fortuna gives a glimpse at what to expect from introduction of iOS 8 and what does it mean for the publishers.For years Apple was not afraid to make their own path. Do you remember the wave of complaints when iOS7 has been introduced together with\u2026","rel":"","context":"In &quot;Publishing news&quot;","block_context":{"text":"Publishing news","link":"https:\/\/www.presspadapp.com\/blog\/category\/publishing-news\/"},"img":{"alt_text":"iPhone8 Apple","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/09\/iphone-6-and-new-apple-ios8-should-digital-publishers-bother.png?fit=700%2C388&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/09\/iphone-6-and-new-apple-ios8-should-digital-publishers-bother.png?fit=700%2C388&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/09\/iphone-6-and-new-apple-ios8-should-digital-publishers-bother.png?fit=700%2C388&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/09\/iphone-6-and-new-apple-ios8-should-digital-publishers-bother.png?fit=700%2C388&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6242,"url":"https:\/\/www.presspadapp.com\/blog\/presspad-digital-publishing-platforms-history\/","url_meta":{"origin":2646,"position":4},"title":"10 Years of PressPad \u2013 a Story of How to Change the Magazine World Thanks to Digital Publishing Platforms","author":"Paulina Kubala-Chuchnowska","date":"March 2, 2021","format":false,"excerpt":"PressPad celebrates its 10th birthday this year. It is an opportunity to take a trip down memory lane: summarize achievements we got, mention key moments we experienced, talk about challenges we faced. Therefore, we'd like to invite you to read this article, which will allow you to get to know\u2026","rel":"","context":"In &quot;PressPad's history&quot;","block_context":{"text":"PressPad's history","link":"https:\/\/www.presspadapp.com\/blog\/category\/presspads-history\/"},"img":{"alt_text":"digital publishing revolution","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/10-years-of-presspad.jpg?fit=900%2C489&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/10-years-of-presspad.jpg?fit=900%2C489&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/10-years-of-presspad.jpg?fit=900%2C489&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/10-years-of-presspad.jpg?fit=900%2C489&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1336,"url":"https:\/\/www.presspadapp.com\/blog\/presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers\/","url_meta":{"origin":2646,"position":5},"title":"PressPad Notifications &#8211; The Right Way To Build Relationship With Magazine App Subscribers","author":"Wojtek Szywalski","date":"January 22, 2014","format":false,"excerpt":"PressPad's business model proved itself to be a terrific solution for our publishers as it opens up a stress-free passage into the world of digital publishing on mobile devices. Additionally, it paves the direction of our product's development.The outcome will lead to the systematic growth of PressPad's marketing and sales\u2026","rel":"","context":"In &quot;App marketing&quot;","block_context":{"text":"App marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},"img":{"alt_text":"What\u2019s an Email Notification?","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/01\/presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers.png?fit=624%2C402&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/01\/presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers.png?fit=624%2C402&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2014\/01\/presspad-notifications-the-right-way-to-build-relationship-with-magazine-app-subscribers.png?fit=624%2C402&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/2646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/comments?post=2646"}],"version-history":[{"count":15,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/2646\/revisions"}],"predecessor-version":[{"id":3073,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/2646\/revisions\/3073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/media\/2660"}],"wp:attachment":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/media?parent=2646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/categories?post=2646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/tags?post=2646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}