{"id":2668,"date":"2015-01-14T15:21:32","date_gmt":"2015-01-14T13:21:32","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2668"},"modified":"2021-03-17T10:06:45","modified_gmt":"2021-03-17T08:06:45","slug":"mobile-os-readership","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/mobile-os-readership\/","title":{"rendered":"Digital Publishing AD 2015: Mobile Readership Footprint"},"content":{"rendered":"<h2>PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year&#8217;s data collection, including mobile OS share, from over a hundred PressPad widgets.<\/h2>\n<p><!--more--><\/p>\n<p>First and foremost the widget is designed this way to always show the latest digital edition\u2019s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.<\/p>\n<p><em>&#8211; Why we do this?<\/em><br \/>\nBecause <a title=\"web widgets\" href=\"https:\/\/www.presspadapp.com\/blog\/presspad-web-store-increases-publishers-revenues\/\">web widgets<\/a> have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).<\/p>\n<h3 id=\"landscape\">The Readers Landscape<\/h3>\n<p>Data provided in this report came from the widgets that have been installed on PressPad publishers\u2019 web sites. It has been 12 month (Dec 20th, 2013 to Dec 19th, 2014) since that time and hundreds of publishers worldwide have been using our widgets on their websites to generate new app installations and sales (not every PressPad publisher use this widgets, although).<\/p>\n<p><strong>Traffic scoop:<\/strong><\/p>\n<ul>\n<li>Page views: 9.5 million<\/li>\n<li>Time period: 12 month<\/li>\n<li>Page\/Session: 1.4<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2682\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-source-location-PressPad-widget.png?resize=711%2C428&#038;ssl=1\" alt=\"Traffic Source Locations\" width=\"711\" height=\"428\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-source-location-PressPad-widget.png?w=711&amp;ssl=1 711w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-source-location-PressPad-widget.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-source-location-PressPad-widget.png?resize=600%2C361&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-source-location-PressPad-widget.png?resize=624%2C375&amp;ssl=1 624w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><br \/>\n<em>Disclaimer: This are not locations of our customers but the sources of the traffic that went through the PressPad widget during 2014.<\/em><\/p>\n<h3>Geolocation scoop of the Widget\u2019s Internet Traffic<\/h3>\n<p>Locations reflect source of the traffic on the PressPad Publishers\u2019 websites and blogs.<\/p>\n<ul>\n<li>Poland: 18.68%<\/li>\n<li>United Kingdom: 17.46%<\/li>\n<li>United States: 15.90%<\/li>\n<li>Australia: 4.23%<\/li>\n<li>Croatia: 3.32%<\/li>\n<li>Canada: 3.27%<\/li>\n<li>India: 3.22%<\/li>\n<li>Venezuela: 2.20%<\/li>\n<li>Germany: 1.41%<\/li>\n<li>Mexico: 1.35%<\/li>\n<li>Other: 28.95%<\/li>\n<\/ul>\n<p>\u201cOther\u201d category is a very long-tail of locations that cover literally every continent except Antarctica. There are <strong>234 locations\/countries<\/strong> including 1 visit from North Korea and 2 from <strong>American Samoa<\/strong> (smile). Please note (again) this locations spread does not reflect PressPad customers\u2019 location.<\/p>\n<h3 id=\"hardware\">Hardware Wars<\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2676\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-sources-by-device.png?resize=867%2C308&#038;ssl=1\" alt=\"Traffic Sources by Device\" width=\"867\" height=\"308\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-sources-by-device.png?w=867&amp;ssl=1 867w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-sources-by-device.png?resize=300%2C106&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-sources-by-device.png?resize=600%2C213&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Traffic-sources-by-device.png?resize=624%2C221&amp;ssl=1 624w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/p>\n<p>The most interesting part of the internet traffic report applies to hardware. It looks like a mobile traffic keeps one third of the whole traffic that has came through the widgets. Here is detailed split by category.<\/p>\n<ul>\n<li>Desktop: 66.33%<\/li>\n<li>Mobile: 22.59%<\/li>\n<li>Tablet: 11.08%<\/li>\n<\/ul>\n<h3 id=\"mobile-os\">Mobile OS Share<\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2672\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-Device-Info.png?resize=872%2C368&#038;ssl=1\" alt=\"Mobile Devices by Device Info\" width=\"872\" height=\"368\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-Device-Info.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-Device-Info.png?resize=300%2C126&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-Device-Info.png?resize=600%2C253&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-Device-Info.png?resize=624%2C263&amp;ssl=1 624w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><br \/>\n<em>Mobile Devices by Device Info<\/em><\/p>\n<p>Apple keeps half of the pie with iPad and iPhone nearly sliced their half into the two quarters. The second most popular devices are: Samsung Galaxy S III and IV. The rest goes to Google Nexus 7, Samsung Galaxy S II, HTC M7 One. Other devices share very small footprint comparing to Apple\u2019s dominance. This is proven by the following data comparison.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2673\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-brand.png?resize=859%2C361&#038;ssl=1\" alt=\"Mobile Devices by Brand\" width=\"859\" height=\"361\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-brand.png?w=859&amp;ssl=1 859w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-brand.png?resize=300%2C126&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-brand.png?resize=600%2C252&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Devices-by-brand.png?resize=624%2C262&amp;ssl=1 624w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><br \/>\n<em>Mobile Devices by Brand<\/em><\/p>\n<p>Apple is the king. They rule with 50% traffic share. Second place is occupied by Samsung with slightly over 23%. Sony, LG, Google and HTC keeps 12%.<\/p>\n<h3 id=\"os-wars\">OS Wars<\/h3>\n<p>When it comes to mobile operating systems the market is rather <strong>polarized between iOS and Android<\/strong>. However there is a relatively small gap which the Microsoft Windows is fighting for. Lets take a look at the figures.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2674\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Traffic-Split-by-Mobile-OS-.png?resize=855%2C394&#038;ssl=1\" alt=\"Mobile Traffic. Split by Mobile OS\" width=\"855\" height=\"394\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Traffic-Split-by-Mobile-OS-.png?w=855&amp;ssl=1 855w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Traffic-Split-by-Mobile-OS-.png?resize=300%2C138&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Traffic-Split-by-Mobile-OS-.png?resize=600%2C276&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-Traffic-Split-by-Mobile-OS-.png?resize=624%2C287&amp;ssl=1 624w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><br \/>\n<em>Mobile Traffic. Split by Mobile OS<\/em><\/p>\n<p>In this study Apple iOS keeps 49.4% and Google Android 47.1% The final 3.5% is occupied by descending systems like BlackBerry or Symbian. What is more Windows has started to be taking over that 3.5% wide melting niche.<\/p>\n<h3 id=\"dynamics\">Dynamics<\/h3>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2677\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-Total.png?resize=726%2C396&#038;ssl=1\" alt=\"Mobile OS Share\" width=\"726\" height=\"396\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-Total.png?w=726&amp;ssl=1 726w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-Total.png?resize=300%2C163&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-Total.png?resize=600%2C327&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-Total.png?resize=624%2C340&amp;ssl=1 624w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><em>Mobile OS Share &#8211; Total Widgets&#8217; Traffic<\/em><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2678\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share.png?resize=717%2C398&#038;ssl=1\" alt=\"Mobile OS Share\" width=\"717\" height=\"398\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share.png?w=717&amp;ssl=1 717w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share.png?resize=600%2C333&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share.png?resize=624%2C346&amp;ssl=1 624w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><em>Mobile OS Share<\/em><\/p>\n<p>Interesting things have started to be visible when we split operating systems break down into the 3 month data chunks. Android powered devices were dominating among our publishers\u2019 readers, then iOS has taken the lead and it has been stabilizing its share towards Android at the end of the year.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2679\" src=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-other-systems.png?resize=718%2C388&#038;ssl=1\" alt=\"Mobile OS Share - Other Systems\" width=\"718\" height=\"388\" srcset=\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-other-systems.png?w=718&amp;ssl=1 718w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-other-systems.png?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-other-systems.png?resize=600%2C324&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2015\/01\/Mobile-OS-share-other-systems.png?resize=624%2C337&amp;ssl=1 624w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<p id=\"future\">When we take a closer look at the small gap occupied by niche operating systems it is clear that the BlackBerry fall back left unexpected (?) room for Windows growth. And it seems that Windows took this chance to dominate that niche.<\/p>\n<h3>The future<\/h3>\n<p>Based on PressPad widgets\u2019 data we can assume that expecting any major revolution on the mobile OS market share this year is not reasonable. Apple iOS domination is quite stable and with its solid base of mobile products it will be hard to break their position. The innovation and new quality brought to users together with new Android 5.0 introduction can be a turning point, if it would be followed by Android devices manufacturers, although. Big question about Windows mobile &#8211; if the 3.5-5% market gap is enough to influence whole industry &#8211; remains open.<\/p>\n<p>What\u2019s more we expect <strong>Android to take a strong impact on digital publishing during 2015<\/strong> and activation of Asia\/Pacific regions as well as huge Asians diaspora scattered around the world, that would like to keep up with their national editions, digital way. It is because <a href=\"https:\/\/www.presspadapp.com\/blog\/being-digital-gives-opportunity-for-people-worldwide-to-enjoy-our-magazine-interview-with-craig-muller-of-the-australian-street-car\/\">because being digital gives opportunity to enjoy magazines they are familiar with<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PressPad publishers use customized smart widgets on their websites to attract visitors to install their mobile magazine app. We have analyzed traffic that went through our widgets in 2014 and found it very interesting to share with you. Here is a last year&#8217;s data collection, including mobile OS share, from over a hundred PressPad widgets.<\/p>\n<p>First and foremost the widget is designed this way to always show the latest digital edition\u2019s cover and the two badges linking to App Store and Google Play. There is also another widget available for our publishers that is called PressPad Web Store. It allows publishers to sell digital editions through their own websites. That supports PayPal transactions to extend shopping experience from in-app to their website.<\/p>\n<p>&#8211; Why we do this?<br \/>Because web widgets have proved to be effective, online sales tools with conversion rate up to 20% (measured during nine months testing period).<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.presspadapp.com\/blog\/mobile-os-readership\/\">Continue reading<span class=\"screen-reader-text\">Digital Publishing AD 2015: Mobile Readership Footprint<\/span><\/a><\/div>\n","protected":false},"author":7,"featured_media":2684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[44,38],"class_list":["post-2668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-publishing-101","tag-case-study","tag-digital-publishing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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