{"id":2807,"date":"2015-04-30T16:26:39","date_gmt":"2015-04-30T14:26:39","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=2807"},"modified":"2021-03-17T09:58:20","modified_gmt":"2021-03-17T07:58:20","slug":"location-based-marketing","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/location-based-marketing\/","title":{"rendered":"How Location Based Venue Marketing Influences Customer Experience"},"content":{"rendered":"

It is time for the location based marketing<\/strong> to synergy with digital publishing. Adding value to the particular venue is the main goal and PressPad lounge can be the key to achieve it. In this article you will see how Radisson Blu hotel implemented “PressPad Lounge”, a new digital press corner that utilizes iBeacon technology.<\/h2>\n

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Growing number of Internet of things applications proves that IOT took off, and it has potential to shape venue marketing. Venue owners can provide higher value to their visitors and clients in a previously unexplored area. Whether it\u2019s a hotel lobby, a shopping mall, restaurant or a booth, PressPad Lounge enables a slick marriage of digital publishing with location marketing.<\/p>\n

The idea of PressPad Lounge<\/a> is to allow a business to turn a space into a reading zone, where those with mobile devices are able to access digital publications for free. All this utilizing their own mobile devices.<\/p>\n

The test case involves a Radisson Blu hotel located in Krakow,
\nPoland, EU.<\/h2>\n

Beacon supplier: Estimote<\/a><\/p>\n

Radisson Blu<\/h3>\n

Radisson Hotels is an international hotel company with more than 420 locations in 73 countries including 6 in Poland. The first Radisson Hotel was built in 1909 in Minneapolis, Minnesota, US. Radisson Blu is the brand name for Radisson hotels outside the United States, including those in Europe, Africa and Asia.<\/p>\n

The Problem<\/h3>\n

The hotel lobby and restaurant area face intense people flow and become waiting areas during check-in of large groups of visitors. This is the case especially in popular tourism cities like Krakow. During this period, visitors may get bored waiting and no one likes traffic, so the hotel was looking for a solution to maintain satisfactory customer experience<\/strong> during the waiting period.<\/p>\n

The Solution<\/h3>\n

Reading is one of the greatest pastimes ever, building knowledge and relaxing people. However, providing magazines in waiting areas and restaurants for large groups of people is challenging. It requires:<\/p>\n