![\"Venue](\"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/InterBEE_VideoJournal-booth.png?resize=648%2C365&ssl=1\")
<\/p>\n
Installation<\/h2>\n
Installation consisted of two parts:<\/p>\n
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Kontakt.io Smart Beacon.<\/h4>\n
This Bluetooth device was set up in such a way as to cover a range of about 4 meters around the booth. This set up allowed the publisher\u2019s staff to actively engage with visitors.<\/li>\n
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Printed leaflets<\/h4>\n
Brochures about the iBeacon Reading Lounge were available at the Video Journal location. These brochures were distributed by the hostess at the entry to the venue.<\/li>\n<\/ul>\n
Thanks to this spreading of printed materials, the publisher won the attention of the visitors.<\/p>\n
Successful Venue Marketing<\/h2>\n
The goal was clear. To lead more visitors to the publisher’s booth, and thereby build up brand consciousness among them.<\/strong><\/p>\n
Video Journal\u2019s booth turned out to be very popular. Many people visited their stand and they were also checking the publications, not just the Video Journal, but the same publisher\u2019s other related titles as well.<\/p>\n
There were over 3500 free samples of the magazine<\/strong> handed out to visitors during the three-day event. At the same time, Inter BEE recorded<\/a> 35646 visitors.<\/p>\n
Conclusions<\/h2>\n
Mr. Noboru Tateishi, president of Shinjusha Co., Ltd., Video Journal publisher, said that<\/p>\n
\u201cUsing iBeacons technology during Inter BEE fairs was good for us. It\u2019s been a real success because we\u2019ve noted the biggest sales made during this fair for several years\u201d.<\/p><\/blockquote>\n
He added that:<\/p>\n
\u201calmost every tenth visitor to the fairs has not only visited the booth but also taken a free copy of the print magazine during the Inter BEE. So it\u2019s been a real measure of this success\u201d.<\/p><\/blockquote>\n
PressPad Lounge was a conversation enabler<\/strong>, people were curious, they were asking questions. That lead to building relationships.<\/p>\n
Trevor Longino, Kontakt.io Head of Product said that:<\/p>\n
\u201cMobile is an incredibly powerful channel for publishing companies today. Thanks to beacons and proximity, publishers can distribute their content on more platforms and reach larger audiences with content tailored to their preferences. The key takeaway here is what SHINJUSHA was able to achieve with proximity: they wanted to increase their visibility, and they used beacons to identify customers who were at the event and change their behavior. This kind of real-time context sensitive marketing is invaluable for an organisation trying to reach out and change behaviour, and that\u2019s what makes beacons so attractive to businesses all around the globe.\u201d<\/p><\/blockquote>\n
Smart Beacons based Reading Lounge technology, powered by PressPad, proved its capability and its power to attract people during this event, together with its ability to promote the particular brand that decides to use it in order to speak up in their own voice.<\/p>\n
Yuichi Murano, COO of PressPad Japan, said that<\/p>\n
\u201cKontakt.io\u2019s Smart Beacons technology implemented on top of our digital publishing solution enables PressPad to support publishers of all sizes, venues, and retailers willing to use location-based mobile marketing. This gives us a unique position in Japan in the mobile technology digital publishing market\u201d.<\/p><\/blockquote>\n
About PressPad Lounge<\/h3>\n
PressPad Lounge is an IOT product of PressPad, a digital publishing platform bringing magazine brands to the mobile world. PressPad Lounge as an \u201cInternet of Things\u201d product turns venues into the iBeacon driven digital reading zone. Whether it\u2019s a hotel lobby, a shopping mall or other venue, PressPad Lounge enables a slick marriage of digital publishing with location marketing. People located within the range of the PressPad Lounge\u2019s reading zone can read free content and even receive promotional coupons on their mobile devices.<\/p>\n
About Video Journal<\/h3>\n
Video Journal<\/a> is one of the best-known publications about professional video creation technology in Japan. Published biweekly by SHINJUSHA Co., Ltd. both in print and digital circulation. Thanks to PressPad Japan<\/a>, it is now available on App Store and Google Play. The magazine has been on the market since 1968. It covers everything video, from professional camcorder equipment to post production topics.<\/p>\n
About InterBEE<\/h3>\n
A multi-media industry exhibition organized on a yearly basis into four exhibit categories: \u201cVideo and Broadcast Equipment\u201d, \u201cProfessional Audio Equipment\u201d, \u201cProfessional Lighting Equipment\u201d, and \u201cICT\/Cross Media\u201d. The Broadcast Equipment Exhibition, the original name of Inter BEE<\/a>, was first held in 1965 by the National Association of Commercial Broadcasters in Japan (NAB-J).<\/p>\n
This event is utilized as an opportunity to become a hub for information dissemination and exchange by bringing together, under one roof, a wide range of stakeholders involved in the media industry from Japan and overseas, including broadcasters, telecommunication carriers, and production\/post-production operators. The 2015 edition was held in Tokyo\u2019s Makuhari Messe from November 18th to November 20th.<\/p>\n
About Kontakt.io<\/h3>\n