{"id":3496,"date":"2017-01-29T01:33:52","date_gmt":"2017-01-28T23:33:52","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=3496"},"modified":"2020-06-18T12:53:46","modified_gmt":"2020-06-18T10:53:46","slug":"create-stunning-web-magazine-wordpress-publishing","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/create-stunning-web-magazine-wordpress-publishing\/","title":{"rendered":"How to Create a Stunning Web Magazine \u2014 WordPress Publishing Technology Review"},"content":{"rendered":"

Before you think how to tweak web magazine to create the stunning reading experience imagine this… Digital Publishing has been changing since original iPad announcement.<\/h2>\n

What is digital publishing today, what\u2019s the role of WordPress publishing and web magazines, and how to grasp it for your own convenience? In this article, I will provide the recipe from the publishing technology point of view.<\/p>\n

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Today\u2019s magazine publishers are much more aware of digital marketing and marketing concepts of AARRR sales funnel, engagement and conversions. These concepts pave the way under the usage of digital publishing tools in the modern publishing enterprise. A multi-platform digital network including web magazine, social networks, and mobile apps is not a surprise anymore.<\/p>\n

Let\u2019s see why.<\/p>\n

How publishers perceive digital publishing concept<\/h2>\n

While just a few years ago people perceived mobile apps as the gate to instant wealth, today magazine apps play the main role in specifically defined levels of the sales funnel. And this is not always about pure monetization through the in-app sales. Sometimes mobile apps monetize the indirect way in a longer time horizon.<\/p>\n

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Hire Digital Publishing Experts<\/h4>\n

Make the first step, reserve a free digital publishing consultancy<\/a> \u00bb<\/p>\n

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For example, publishers with magazines in print circulation can offer a digital version as an addition to their print subscription. The magazine app provides 1 to 1 digital replica and it is a great way to create a stunning magazine subscription offer<\/a>.<\/p>\n

In this example, print magazine subscribers get digital access as an option. Reading anywhere, anytime on digital devices creates the subliminal perception of a bulk bargain in subscriber\u2019s minds. And we all like bulk bargains don\u2019t we?<\/p>\n

\u2014 Who can walk away without paying attention to the \u201cbuy 1 get one free” label?<\/p>\n

In fact, online customers are more demanding than real-world shoppers, and it is challenging to keep them engaged. The sales window becomes very short. That\u2019s why adding more value to the subscription offer is so important these days.<\/p>\n

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Web magazine website for modern publishers<\/h2>\n

Apps and subscription offers don\u2019t hang in vacuum. Modern publishers including magazines such as New Yorker use full ecosystem of the content carriers to distribute its content<\/a>. This multiplatform approach to publishing utilizes various distribution channels such us:<\/p>\n