{"id":3636,"date":"2017-06-22T15:30:11","date_gmt":"2017-06-22T13:30:11","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=3636"},"modified":"2017-08-29T14:26:13","modified_gmt":"2017-08-29T12:26:13","slug":"marketing-strategy-native-content","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/marketing-strategy-native-content\/","title":{"rendered":"What Part of Your Marketing Strategy Should Be Native Content"},"content":{"rendered":"

This is a guest post by Irene Samozdran from PDFfiller. PDFfiller is an online editing tool for PDF files used by various business owners.<\/h2>\n

Irene Samozdran is a content marketer at PDFfiller<\/strong>. She switched from a career in journalism to exploring marketing and content strategies. She enjoys doing interviews with developers and storytelling experiments.<\/p>\n

<\/p>\n

Native content, native advertising<\/h2>\n

Go native or go home! In February Rickard Lawson put forth this zero alternative rule in his article<\/a> where he outlined the rise of native advertising. Due to low revenue from video advertising, banner ads and the popularity of ad-blockers, marketers now have to change their marketing strategy towards creating native content.<\/p>\n

The company where I work, PDFfiller<\/a>, has been on the digital office market since 2008. We are a SaaS-company offering a PDF document management service, and we understand that in 2017 simply having a good product is not enough. In marketing, going native means answering the questions that might help our customers reach their goals. We run a blog<\/a> where we suggest solutions to their problems.<\/p>\n

Our customers are mostly small and medium businesses that are as interested in promoting their product as we are. One of the largest companies using PDFfiller is CHG Healthcare<\/a> with more than 2000 employees delivering medical care to rural communities. CHG Healthcare uses PDFfiller to speed up the process of doctor onboarding. They upload documents into PDFfiller, edit, sign and send them out for signature online. Now, 2000 employees don’t have to print out, fax or FedEx hundreds of pages every week.<\/p>\n

Overcoming ad blindness<\/h2>\n

Including native advertising has become a popular step since Google research showed that 56% of digital ads go unseen. Most of our customers already create great content, so the next step is distributing that content online. That’s why we recommend PressPad to our customers.<\/p>\n

With PressPad any company can turn their ideas into great content by creating a digital magazine, making their PDF content into an app and distributing it via Google Play or the App Store. Useful how-to pieces, interesting data, great infographic and all the best staff from a company’s blog could become an easy-to-use app for any Android or iOS device. All a company has to do is upload their content in PDF format into PressPad.<\/p>\n

\"mobile<\/p>\n

Hint: Mobile flip page apps with PDF content become great lead magnets, helping content marketers trigger more inbound signups for newsletters. This is an example of such a lead magnet app<\/a>. This way PressPad distributes their ebooks and guides, keeping in touch with their readers via Push Notifications.<\/h3>\n

PressPad covers all the issues traditionally left to developers when building an app. Thus, anyone can do it without any coding. It doesn’t matter how big your project is – say it’s a 300-pager on every aspect of your product – PressPad will take care of it. They also offer video and audio support; making an online course for a product is possible now. It’ll all come wrapped in a convenient user interface and social media integration.<\/p>\n

The sales and marketing tools are one of PressPad’s biggest advantages. Even the best native content won’t survive poor distribution. Thankfully, there’s no need to worry about that with PressPad. Companies can use automatic push notifications to promote their content and even use PressPad’s App Store optimization to save time and have a team of professionals take care of their apps.<\/p>\n

By no means am I claiming that content marketing is an easy path. Getting solid metrics and data can be hard or even impossible, and content creation can often require its own large department within a company. Nonetheless, this is the defining trend in marketing for the next decade.<\/p>\n

If this is the case, why not use the best tool for creating a digital magazine? That’d be a tool that takes away all logistical headaches of content marketing and lets you concentrate on content. That’s why we recommend PressPad for anyone who is a fan of great content provided in a proper way on mobile<\/a>.<\/p>\n

Irene Samozdran @ PDFfiller<\/em><\/p>\n

\"PDFFiller<\/p>\n","protected":false},"excerpt":{"rendered":"

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The goal is to enable publishers to create, distribute and monetize their content in a way corresponding to the above\u2026","rel":"","context":"In "Digital Publishing"","block_context":{"text":"Digital Publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-publishing\/"},"img":{"alt_text":"PressPad Digital Publishing Solutions are the Way to Monetize Online Content","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/presspad-digital-publishing-solutions-monetize-online-content.jpg?fit=1024%2C683&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/presspad-digital-publishing-solutions-monetize-online-content.jpg?fit=1024%2C683&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/presspad-digital-publishing-solutions-monetize-online-content.jpg?fit=1024%2C683&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/presspad-digital-publishing-solutions-monetize-online-content.jpg?fit=1024%2C683&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9565,"url":"https:\/\/presspad.pl\/blog\/jaka-czesc-strategii-marketingowej-powinny-stanowic-tresci-natywne\/","url_meta":{"origin":3636,"position":3},"title":"Jak\u0105 Cz\u0119\u015b\u0107 Strategii Marketingowej Powinny Stanowi\u0107 Tre\u015bci Natywne?","author":"Wojtek Szywalski","date":"June 22, 2017","format":false,"excerpt":"To jest post go\u015bcinny Irene Samozdran z PDFfiller. PDFfiller to narz\u0119dzie online do edycji plik\u00f3w PDF u\u017cywane przez r\u00f3\u017cnych w\u0142a\u015bcicieli firm. Irene Samozdran jest content marketerem w PDFfiller. Przesz\u0142a od kariery dziennikarskiej do odkrywania strategii marketingowych i tre\u015bci. Lubi przeprowadza\u0107 wywiady z deweloperami i eksperymentowa\u0107 ze storytellingiem. Tre\u015bci natywne, reklama\u2026","rel":"","context":"In "Mobile Publishing 101"","block_context":{"text":"Mobile Publishing 101","link":"https:\/\/presspad.pl\/blog\/category\/mobile-publishing-101-pl-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/marketing-strategy-for-native-PDF-content.png?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/marketing-strategy-for-native-PDF-content.png?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/marketing-strategy-for-native-PDF-content.png?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/marketing-strategy-for-native-PDF-content.png?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/marketing-strategy-for-native-PDF-content.png?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2976,"url":"https:\/\/www.presspadapp.com\/blog\/how-to-create-curated-video-magazine\/","url_meta":{"origin":3636,"position":4},"title":"How To Create A Stunning Curated Video Magazine","author":"Wojtek Szywalski","date":"October 30, 2015","format":false,"excerpt":"Video magazines have become more and more popular. This is because video content is very engaging and people have fun exploring high quality, curated content.I am going to illustrate how you can start your own video magazine using only a PDF file and a bit of imagination. Before we go\u2026","rel":"","context":"In "Mobile Publishing 101"","block_context":{"text":"Mobile Publishing 101","link":"https:\/\/www.presspadapp.com\/blog\/category\/mobile-publishing-101\/"},"img":{"alt_text":"Video Magazine App","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/video-magazine-app.jpg?fit=700%2C382&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/video-magazine-app.jpg?fit=700%2C382&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/video-magazine-app.jpg?fit=700%2C382&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/video-magazine-app.jpg?fit=700%2C382&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2161,"url":"https:\/\/www.presspadapp.com\/blog\/magazine-app-becomes-competitive-advantage-mobile-world\/","url_meta":{"origin":3636,"position":5},"title":"How a Magazine App Becomes Your Competitive Advantage in the Mobile World","author":"Wojtek Szywalski","date":"July 17, 2014","format":false,"excerpt":"When it comes to digital publishing we often see that publishers offer mere PDF issues of their digital magazine on their mobile websites. 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