{"id":3719,"date":"2017-09-15T16:54:36","date_gmt":"2017-09-15T14:54:36","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=3719"},"modified":"2020-06-18T12:53:31","modified_gmt":"2020-06-18T10:53:31","slug":"mobile-news-apps-platform-gets-on-android","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/mobile-news-apps-platform-gets-on-android\/","title":{"rendered":"Mobile News Apps Platform Gets on Android"},"content":{"rendered":"

Since the launch of PressPad News for iOS, we were continuously flooded with questions about Android support.<\/h2>\n

Almost every second registered user told us about their need to be able to put their publishing brand to Google Play via PressPad News.<\/p>\n

I am not saying this was something we were expecting. As a digital publishing veterans (PressPad is on that market since 2011 building mobile apps for traditional magazine publishers) we get used to the fact that traditional publishers with paid content prefer App Store over Google Play.<\/p>\n

\u2014 This time was different.<\/p>\n

<\/p>\n

\u2014 The target publisher is different.<\/p>\n

\"Email<\/p>\n

The truth is that with every new product launched by us we learn a lot about the publishing industry. This time we go even further because we’ve been building “News” apps platform for WordPress publishers.<\/p>\n

So, despite our plans of launching Android support for Google Play “in the future” we had to set up a clear development roadmap to meet customers requirement faster.<\/p>\n

It was challenging but we did it together with a major update of PressPad News dashboard, but let me elaborate on it a few paragraphs later.<\/p>\n

Just to refresh your memory. PressPad News<\/a> is a mobile publishing platform and content marketing curation tool for WordPress powered blogs and magazines.<\/p>\n

Why publishers need Android support for branded news apps?<\/h2>\n

The answer is Google Play and geographic distribution. While there are few store platforms for Android based mobile devices (ie. Amazon App Store for Kindle fire) the Google Play is still the most popular distribution platform for Android apps. And when it comes to free content distribution the differences between App Store and Google Play vanish. <\/p>\n

Simply speaking the distribution of the free content works great on Android, too. What’s more, the demographic profile on Google Play is much wider than Apple’s App Store.<\/p>\n

\"Mobile
<\/p>\n

Mobile & Tablet Operating System Market Share Worldwide 2016-2017<\/h3>\n

Source: Stat Counter<\/a><\/figcaption><\/figure>\n

Android is the most popular mobile operating system in many countries.<\/h2>\n

While iOS dominates North America, Western Europe, Australia, and Japan the Android mobile operating system beat it in South America, Africa, Central and Eastern Europe and Asia.<\/p>\n

Thanks to differentiation in geographical penetration between Android and iOS some publishers might be more interested in the Android app for their WordPress based online publication.<\/p>\n

For example, if you want to conquer Asian market or get in front of readers in Africa, consider also an Android version of your app.<\/p>\n

\"Android
<\/p>\n

Mobile platform priority by country<\/h3>\n

Source: SlashData presentation<\/a><\/figcaption><\/figure>\n

The C level person in one of the biggest Polish magazine publishers told me during our phone conversation about mobile technology and the future<\/a> of digital publishing something like that:<\/p>\n

“Having two major titles in print, two PDF replica apps and very popular news website, the Android app of that kind [PressPad News] have the ability to grasp all our digital distribution channels at the same time engaging people and increasing their projection to our free content (…)”.<\/p><\/blockquote>\n

It would be possible because our native app for WordPress based websites combines scraped content with customized marketing messages<\/strong>.<\/p>\n

\u2014 How does it work?
\n\u2014 I’ll give you an example.<\/p>\n

Example of Push Notifications marketing campaign<\/h2>\n

Step 1.<\/p>\n

\"App<\/p>\n

Using PressPad News dashboard the publisher is able to create the Alert<\/strong> message that will show up for each app user. The alert has defined a clear “call to action” (CTA) to the external website or dedicated landing page.<\/p>\n

Step 2.<\/p>\n

The publisher can send Push Notification<\/strong> message that will appear on every mobile device that has the News app installed on it.<\/p>\n

So the conversion funnel for this kind of mobile campaign would be like this: <\/p>\n