{"id":3994,"date":"2018-04-20T14:30:52","date_gmt":"2018-04-20T12:30:52","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=3994"},"modified":"2020-06-18T12:52:31","modified_gmt":"2020-06-18T10:52:31","slug":"tools-wordpress-help-content-producers","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/tools-wordpress-help-content-producers\/","title":{"rendered":"New Tools for WordPress Publishers and Content Producers \u2014 PressPad News Update"},"content":{"rendered":"

There are lots of tools for WordPress. PressPad News focuses on content and our new tools for content producers help them achieve their business goals.<\/strong><\/h2>\n

The ongoing development and improvement process of mobile publishing accompanies us from the beginning. New features in the mobile applications platform we created for WordPress publishers enable opportunities to monetize on mobile, improve communication with readers and improve quality of the Internet traffic to the content.<\/p>\n

<\/p>\n

Mobile Publishing more effective<\/h2>\n<\/p>\n

New solutions and improvements we were working on for the past months on the PressPad News make mobile publishing even more effective. Can you afford not getting your own News app?<\/p>\n

Read more to form your own judgment.<\/p>\n

\"Mobile
Cord Cutters News app on App Store<\/a><\/figcaption><\/figure>\n

The day we launched PressPad News it was not quite obvious for us whether this WordPress to app service becomes popular. Will publishers perceive it as something that increases the value of their content? And finally, are our business assumptions even close to the product market fit?<\/p>\n

We were (and still are) building PressPad News in the lean startup manner, where the minimum viable product comes first and it’s followed by many iterations based on the market feedback.<\/p>\n

We were wondering if that feedback will ever come?<\/strong><\/p>\n

It always there, the uncertainty you have to challenge if you do something quite new and innovative.<\/p>\n

Suddenly it started to happen.<\/strong><\/p>\n

People started asking questions and we noticed the nice flow of very positive reviews, our News apps have been receiving.<\/p>\n

I must say that it motivates us a lot because we are in the crossfire from our customers \u2014 who usually are the news publishers in rather vertical topics like local news, sports team news, technology news etc. \u2014 and their readers.<\/p>\n

PressPad News is not just another app builder<\/h2>\n<\/p>\n

Content publishers really like simplicity and content orientation of PressPad News. And to be honest the less techy it feels the better for the publishers who are mainly the content producers and not technical developers.<\/p>\n

With our system, they can simply connect their WordPress to the PressPad News dashboard and we do the rest.<\/p>\n

We hear your voice.<\/strong><\/p>\n

Yeah, obviously that’s a cliche… but it’s true.<\/p>\n

Thanks to the feedback we are getting from our publishers we can develop PressPad News the way it helps achieve real goals of our news publishers and content creators. That’s how the latest features have come to life including monetization, analytics, and communication goals.<\/p>\n

There are new features and tools for WordPress publishers<\/h3>\n<\/p>\n

Let’s sum up recent updates to PressPad News.<\/p>\n

Our news apps were designed to help creators and publishers achieve their business goals – promoting their brand among mobile users more efficiently, and opening native mobile monetization channel for their content.<\/p>\n

\"auto-push<\/p>\n

Rich Push Notifications<\/h2>\n<\/p>\n

Rich push notification is a part of the auto-push mechanism that is notifying readers about the new content via the branded mobile app. But the concept of rich push notifications based on including photos making the notification more eye-attractive and catchy.<\/p>\n

After all, the main role of push notifications is to catch the attention and trigger the action on it. So displaying the fullscreen to zoom article cover in the notification works just well in the fight for grabbing users’ attention.<\/p>\n

\u2014 How does Rich Push Notifications work?<\/h3>\n<\/p>\n

When you publish a new article, the app sends rich push notifications with article cover’s thumbnail to your readers automatically. It grabs people’s attention much better and you can engage readers whenever you need to. It increases retention to the content. You can also send push notifications manually as a part of the other mobile marketing campaign.<\/p>\n

\"automatic<\/p>\n

Hint: You can change push notifications settings using the web-based dashboard to better adjust the application to your users.<\/h3>\n<\/p>\n

WordPress Categories Support<\/h2>\n<\/p>\n

WordPress Categories group articles into sections for a specified type of content. For example, a lifestyle magazine website can have categories such as Home, Fashion, Health&Beauty, you name it. It makes using a news app more convenient and simple. Readers can easily find suitable content and read exactly what they’re interested in.<\/p>\n

Categories allow visitors to head to the content of their interest. Thanks to WordPress Categories support we can cover two types of usability schemes or use cases.<\/p>\n