{"id":406,"date":"2013-08-11T09:00:20","date_gmt":"2013-08-11T09:00:20","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=406"},"modified":"2016-04-21T16:04:55","modified_gmt":"2016-04-21T14:04:55","slug":"what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices\/","title":{"rendered":"What It Would Be Like to Build a System for Publishing Magazines on Mobile Devices"},"content":{"rendered":"

If in 2011 I had known what I know today, I probably wouldn\u2019t have decided to start PressPad. This is a brief answer to the question raised in the title. Today we love what we do with mobile publishing but the beginnings have not been easy. And this is the stage with which a publisher who wants to build their own tool for publishing magazines on mobile devices has to deal. <\/h2>\n

I get this question a lot. How much will it cost? Is it worth doing? I\u2019ve identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one\u2019s own magazine app.<\/p>\n

\"pain<\/p>\n

<\/p>\n

Assumption<\/h2>\n

I assume that a publisher who makes an attempt to build their own tool has or is able to buy certain IT competences. Such a small assumption virtually excludes from the very start writing the system on one\u2019s own but let\u2019s forget about it for a second and let\u2019s see what would happen if the hypothetical publisher was an IT company at the same time. <\/p>\n

A painful process of knowledge gaining<\/h2>\n

As I\u2019ve written at the beginning, if I went back in time 2 years, I would say a lot of interesting things to myself. One of them is that It\u2019s impossible to plan, implement and maintain an IT system according to one\u2019s plan. Me and my co-founders had previously had outsourcing companies and we knew that planning in the case of IT is very tough. However, building something in the situation when we were clients turned out to be even more difficult. Two biggest traps that we encountered were re-evaluating specifications and getting ourselves into a dead ends once every coupe of days.<\/p>\n

As for the former trap, its symptom is that we\u2019re planning a perfect product in the situation in which we should plan the one possible to be implemented with the current budget\/team. The latter trap depends on the team\u2019s abilities \u2013 even we, despite having years of experience in IT, wasted weeks on features that clients didn’t even use.<\/p>\n

Unpredictable costs and time<\/h2>\n

Estimating time of the project and indispensable budget stems directly from the previously mentioned paragraph. We\u2019ve spent half a million dollars to build PressPad. Luckily, our R&D is situated in Cracow, Poland, in the country in which employment costs are incomparably lower than in the West or in America (it\u2019s owing to the costs of living, not because we pay unreasonably low fees).<\/p>\n

\"costs<\/p>\n

We estimate that building PressPad in America would cost around 3 million dollars so far.
\nThe second trap is time. In this case location isn\u2019t important any more. We\u2019ve been on the market for a bit more than two years but we can see that 10 months of this period were wasted. Of course, we haven\u2019t been able to make such an observation until now and there\u2019s nothing left for us but to cope with it and optimise processes in the future.<\/p>\n

Learning through iteration<\/h2>\n

One of the most interesting things that have happened to us during the last two years is connected with iterations. We\u2019ve learned that it is indispensable to present the product in the A version in order to get some feedback and start working on the B version. And so it goes on and on.<\/p>\n

\"learnign<\/p>\n

When we started building a publishing platform we spent months before we presented the 1.0 version to the world. We found out almost right away that more than half of all those months were spent on features nobody needed. The process has been repeated up to now and the only difference is that the periods are getting shorter and we\u2019re wasting less and less time.<\/p>\n

Bonus: technology doesn\u2019t matter<\/h2>\n

As a bonus to all the thoughts I\u2019ll add one very important thing: after 2 years with PressPad we\u2019ve learned that success is often determined by content, the way of reaching the client, or communication. It is very rarely due to technology. <\/p>\n

\"three<\/p>\n

Conclusions<\/h2>\n

I do realise that I\u2019m in no position to give such a statement but I\u2019m still going to say it: don\u2019t waste your time on building systems that can be bought for $199 per month. Publish your magazine as soon as possible and devote the time and money you\u2019re going to get back to reaching clients and marketing your mobile app.<\/p>\n

– Paul Nowak, CEO PressPad<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If in 2011 I had known what I know today, I probably wouldn\u2019t have decided to start PressPad. This is a brief answer to the question raised in the title. Today we love what we do with mobile publishing but the beginnings have not been easy. And this is the stage with which a publisher who wants to build their own tool for publishing magazines on mobile devices has to deal. <\/p>\n

I get this question a lot. How much will it cost? Is it worth doing? I\u2019ve identified four areas that in all probability may create great difficulty for everyone who is trying to build and launch one\u2019s own magazine app.<\/p>\n

Continue readingWhat It Would Be Like to Build a System for Publishing Magazines on Mobile Devices<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,8],"tags":[],"class_list":["post-406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","category-product","entry"],"yoast_head":"\nWhat It Would Be Like to Build a System for Publishing Magazines on Mobile Devices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/what-it-would-be-like-to-build-a-system-for-publishing-magazines-on-mobile-devices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It Would Be Like to Build a System for Publishing Magazines on Mobile Devices\" \/>\n<meta property=\"og:description\" content=\"If in 2011 I had known what I know today, I probably wouldn\u2019t have decided to start PressPad. 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