{"id":4147,"date":"2018-06-13T14:04:11","date_gmt":"2018-06-13T12:04:11","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=4147"},"modified":"2020-06-18T13:00:56","modified_gmt":"2020-06-18T11:00:56","slug":"publishing-challenges-digital-solutions","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/publishing-challenges-digital-solutions\/","title":{"rendered":"Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions"},"content":{"rendered":"

Many publishers wonder if it is worth having a mobile app instead of a website, what\u2019s the best way to sell an online magazine and what benefits can digital publishing bring.<\/strong><\/h2>\n

Well, one obvious answer would be saving lots of trees.<\/p>\n

And now more seriously.<\/p>\n

<\/p>\n

There\u2019s one basic thing about online magazine publishing and we will tell you this secret. There are ways your contents can reach a large number of readers, your magazine can be more profitable, and you can increase business and save time.<\/p>\n

Even if you have no coding and technical skills.<\/p>\n

Digital publishing – where is it going?<\/h2>\n

We live in a digital world. Just take a look around. How many people are on their devices? These are modern readers, and the publishing market should keep up with them. The digital revolution goes on!<\/p>\n

More and more publishers decided to start their journey with digital, have mobile apps for their magazines to sell online issues.<\/p>\n

What is more, this trend will go further.<\/p>\n

Fast&videos<\/h3>\n

In today\u2019s fast-moving world the access to information must be up to speed. This applies to the website loading time in equal measure. If you have a website, make sure it is responsive – it will prevent impatient users from leaving the site. This way the odds that anxious readers will remain on your website are higher.<\/p>\n

But this will not be enough to retain readers and get new ones.<\/p>\n

What people want are real-time news and updates. Mobile applications provide them with these and notify them via Push Notifications about the latest content, right here, right now. It is also a great way to communicate with the user. That\u2019s way more natural and convenient on a mobile device than emailing smartphone users.<\/p>\n

\"notify<\/p>\n

One of the biggest advantages associated with the transition to online publishing is the opportunity to profit on digital content. Digital ad revenues can come from diverse sources such as affiliate links, website banners or digital magazine ads.<\/p>\n

Mobile app tools like Google AdMob or AdSense focus on matching ads to your app based on criteria you set. As a result, users get accurate, attractive and relevant ads which match them perfectly.<\/p>\n

But the real future challenge facing publishers is to make people remain with their digital magazine. It is not enough to create great quality content.<\/p>\n

\u2014 How to get more readers\u2019 attention to digital magazine?<\/h3>\n

Online publishing gives readers great opportunities to explore digital magazines.<\/p>\n

This may be done via active links (some publishers call this feature an \u201cinteractive magazine\u201d). The most underestimated method of doing this is the use of hyperlinks – both external and internal within the magazine. It is how the user experience of the whole reading process can be taken to another level, and this is a way for a publisher to drive readers to his social profiles or even advertisers\u2019 websites.<\/p>\n

Do you know that\u2026<\/strong><\/p>\n

\"Online
Source: tubularinsights.com<\/a> and hubspot.com<\/a><\/figcaption><\/figure>\n

Today, readers want digital magazine experience to be more dynamic. Achieve it and engage readers by means of video or live-streaming.<\/p>\n

Apps for magazines vs publishing on websites<\/h2>\n

What most publishers lose sleep over is choice between mobile app and publishing on a website. Which solution should I choose? The truth be told the best answer is \u201cboth\u201d. They play a different role in their marketing strategy and sales funnels.<\/p>\n

Remind yourself of these groups of people with smartphones in their hands. They are multi-device users, they need something more than one solution to choose the way to read your content in the most convenient way.<\/p>\n

Many popular brands don\u2019t differentiate between responsive web design, selling on the website and branded mobile apps. They just use all these technologies to improve user retention and brand awareness.<\/p>\n

To app or not to app?<\/h3>\n

People love mobile apps. How do we know it? They told us.<\/a><\/p>\n

Mobile app is the easiest way to read news for them. They are kept up to date with the latest articles using real-time notifications. It makes them come back to the content which increases mobile retention.<\/p>\n

\u2014 I am a lesser entrepreneur, I don\u2019t need an app.<\/h3>\n

More and more small to midsize businesses understand that an effective mobile strategy involves more than just a mobile-friendly website. Mobile apps increase the value of magazine publishers\u2019 offer and improve the experience of web magazine on mobile devices. So why don\u2019t small entrepreneur want to create a digital distribution network and increase their businesses?<\/p>\n

Digital publishing platform<\/h3>\n

\"mobile-based<\/p>\n

Coming to meet publishers needs to find a place to sell magazine subscriptions and downloads online we have created a mobile web-kiosk. Their own command center to sell every issue of the magazine on a website or blog.<\/p>\n

Hint: Did you have a chance to learn more about eCommerce solution for magazine publishers<\/a>?<\/h3>\n

For readers:<\/strong><\/p>\n