{"id":4228,"date":"2018-06-28T11:25:45","date_gmt":"2018-06-28T09:25:45","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=4228"},"modified":"2020-06-18T12:52:12","modified_gmt":"2020-06-18T10:52:12","slug":"advanced-blog-analytics","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/advanced-blog-analytics\/","title":{"rendered":"Step to Better Decision Making. PressPad News Introduces Advanced Analytics for Blog Apps"},"content":{"rendered":"

Real-time analytics and easy-to-understand dashboards are an important tool in the modern publishers\u2019 toolbox. Now it is also a part of PressPad News platform.<\/strong><\/h2>\n

If someone asked me, what is the most important thing in running their own company, I would say that it is not business acumen and experience, as many people would think. Both come with time. What about intuition? It is based on the analysis of trends and the needs of your market niche.<\/p>\n

So where is the secret of making right business decisions?<\/h3>\n<\/p>\n

What is in common for successful brands is data analysis. Companies such as Google and Amazon prove how data mining could make business better.<\/a><\/p>\n

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A detailed analysis of what has happened combined with drawing conclusions and an introduction of changes can lead us to desired effects. Focus at analytics can provide transparency and a way forward to develop business.<\/p>\n

\u2014 Why does a football team watch their last match?<\/p>\n

To become better for the next time.<\/p>\n

Power of mobile analytics = power of news apps<\/h2>\n

Publishers can benefit greatly from knowing more details about its traffic \u2013 where it comes from, what pages are most popular, what pages drive the most ad clicks, and what the quality of engagement is. Having such knowledge they can guide their readers to their content more effectively. Additionally, they can plan their ad campaign more easily, customize articles more accurately and efficiently configure app.<\/p>\n

They need the ability to understand performance holistically and optimize current content creation efforts. Dashboards are most effective if they offer interactivity, including the ability for users to compare performance over time, performance by segment, topics, and other characteristics.<\/p>\n

Real-Time Measurement<\/strong><\/p>\n

With mobile readers behavior changing faster than ever before, publishers need real-time measurement tools to take timely action and manage their News App.<\/p>\n

And here it is. The news feed of the latest articles from your mobile app. Instantly updated.<\/p>\n

News Apps Analytics Dashboard<\/h2>\n

It is a part of PressPad News platform which makes app management easy, convenient and more effective. Available detailed analytics is a treasure chest of information about users of the application.<\/p>\n

We have expanded the analytics parts to four more specific categories:<\/p>\n