{"id":5758,"date":"2025-07-29T12:04:00","date_gmt":"2025-07-29T10:04:00","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=5758"},"modified":"2025-10-14T11:45:08","modified_gmt":"2025-10-14T09:45:08","slug":"how-to-reach-3-5-million-readers-in-a-year-romania-insider-case-study","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/how-to-reach-3-5-million-readers-in-a-year-romania-insider-case-study\/","title":{"rendered":"How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study"},"content":{"rendered":"

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.<\/h2>\n

Many of PressPad\u2019s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).<\/p>\n

Who are they and what\u2019s the secret of their success?<\/strong><\/p>\n

Let’s take a peek behind the curtain.
\n<\/p>\n

Romania Insider<\/a> has been providing diverse and reliable information from Romania since 2010. On the English-language website, you will find the most important news, features and interviews related to business, society, politics, culture, travel, etc. They publish a lot of valuable content every day, making sure that their readers are always up to date with the newest affairs.<\/p>\n

Information reaches readers from all over the world. Among them there are people who are Romanian by birth but live abroad, foreigners who live and work in Romania or folks who just want to know more about this place on Earth \u2013 either for doing business or for leisure. In general, a lot of fans. How do we know that?<\/p>\n

Romania Insider boasts about their statistics that \u2013 you have to admit \u2013 are really impressive.<\/p>\n

\"news
Romania Insider<\/a> news website growth<\/figcaption><\/figure>\n

However, saying that they\u2019re just a news website is a big simplification. Running a website is only a fraction of their activity.<\/p>\n

Diversification of content distribution to build an audience<\/h2>\n

The news website presenting information in a selected, clear and easy to understand form was a solid foundation for further development. Earlier this year, Romania Insider launched a subscription and membership program which provides exclusive content and access to a host of information tools on different platforms. Visitors can sign up for one of the ten themed newsletters<\/a>, five of which are free, and five premium, covering the entire array of topics related to Romania, pick what type of info they want to receive, and how often it reaches their inboxes.<\/p>\n

Romania Insider members receive premium newsletters, including brief bulletins in English every morning, with the latest headlines from Romanian media and every Friday curated overviews for the whole week land in their mailboxes.<\/p>\n

Romania Insider is also very active on many social media channels including Facebook, Instagram, Twitter, and LinkedIn. In this way, they reach different groups of fans.<\/p>\n

All of the above communication channels are used to attract readers, build an audience, and show people trustworthiness and value of the brand. Thanks to such a wide distribution of content, they reach different users with diverse preferences, building their involvement and loyalty.<\/p>\n

On such well-prepared ground, starting a journey with the mobile app was the natural next level in Romania Insider\u2019s development, and simultaneously, the best step they could take.<\/strong><\/p>\n

Why?<\/p>\n

News app to monetize digital content<\/h2>\n

Romania Insider distribute their content also via a news app that is available on Google Play and App Store. Its popularity is not only demonstrated by the number of downloads, but also by extremely positive comments.<\/p>\n

People just love it!<\/p>\n

\"\"
The Romania Insider news app has a great reviews on App Store<\/a><\/figcaption><\/figure>\n

Meticulously building a solid group of fans can influence earnings significantly.<\/strong><\/p>\n

Romania Insider introduced a paywall to their Android and iOS news app at the turn of April and May \u2013 it is the system based on restricting access to content via paid subscription<\/a>. An app user can read one article per month for free. If he wants more, he must pay for the full access. The app offers two options of subscriptions both of which are auto-renewable:<\/p>\n