{"id":6314,"date":"2021-03-30T10:11:47","date_gmt":"2021-03-30T08:11:47","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=6314"},"modified":"2021-07-14T12:44:15","modified_gmt":"2021-07-14T10:44:15","slug":"google-analytics-metrics-for-digital-publishers","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/google-analytics-metrics-for-digital-publishers\/","title":{"rendered":"Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know"},"content":{"rendered":"

The digital publishing goal is converting website visitors into subscribers and then into buyers, resulting in increasing the sales of online editions on computers, tablets, and smartphones.<\/h2>\n

The road to achieving this leads through systematic data analysis, understood as deep insights, what provides better knowledge about the visitors\u2019 real needs, and understanding what attracts them most. The result is contributing to engaging readers in content, and building a loyal audience which is a long-term investment worth all the efforts. To succeed with revenue, digital publishers need to understand readers\u2019 behavior and aspects of the online selling process.<\/p>\n

Only then they can manage their website effectively, prepare the most engaging content, publish in their rush hours, and in the effect, build strong relationships, earn subscribers, and drive revenue.<\/p>\n

There\u2019s not a quick solution to achieve it. However, this process is worth the effort, the more so, there\u2019s a free tool that helps to unveil all the secrets \u2013 Google Analytics.<\/p>\n

We analyzed ten different digital publishers’ websites gathering around topics like lifestyle, finance, sport. Thanks to Google Analytics we collected data which comes from the last 12 months \u2013 from March 2020 to March 2021. <\/strong><\/p>\n

Here are the most intriguing conclusions we received that might be significant for digital publishers and their monetization process.<\/p>\n

<\/p>\n

3 facts from Google Analytics based on analysis of ten publishers\u2019 websites<\/h2>\n

1. Tablets have a conversion potential<\/h3>\n

Our analysis clearly shows that over the last year the dominant device for displaying publishers’ websites was the computer. It was followed by a smartphone and a tablet – places on the podium in this order have been taken for several years.<\/p>\n

\"The
The usage of different devices in visiting websites<\/em><\/figcaption><\/figure>\n

However, let’s go beyond the \u201cusers\u201d category and analyze their behavior and conversion rate. The data shows that the tablet\u2019s statistic, despite the smallest participation of users in viewing the content, can be interesting in other respects (the most popular tablet device is Apple iPad).<\/p>\n

\"desktop<\/p>\n

According to Google Analytics, visiting websites on tablets is characterized by:<\/p>\n