{"id":6370,"date":"2021-04-28T11:42:42","date_gmt":"2021-04-28T09:42:42","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=6370"},"modified":"2021-05-17T08:40:25","modified_gmt":"2021-05-17T06:40:25","slug":"digital-magazine-platform-comparison-between-mobile-apps-and-e-kiosk-flipbooks","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/digital-magazine-platform-comparison-between-mobile-apps-and-e-kiosk-flipbooks\/","title":{"rendered":"Digital Magazine Platform Comparison Between Mobile Apps and E-kiosk Flipbooks"},"content":{"rendered":"

Digital magazine publishing is the art of adjusting the content type and distribution platform to the changing readers’ demands, and technological development. No matter what type and size of a publisher you are, finding relevant distribution channels is an integral part of your content marketing strategy. A well-chosen platform brings together special, profiled readers who are actively interested in your brand and are willing to subscribe.<\/h2>\n

Our 10-year experience has shown us how many publishers, when looking for a distribution platform for their content, face a question \u2013 should I choose a mobile app or an e-kiosk flipbook? To dispel the doubts, we decided to point out the main features of both of these solutions \u2013 each of them is unique, and meets specific needs.<\/p>\n

What kind of needs?<\/p>\n

See and find out which solution is tailored to your publishing activity.<\/strong>
<\/p>\n

Digital magazine platforms \u2013 which one to choose?<\/h2>\n

If you are reading this, you’re probably into digital publishing in a way \u2013 you are distributing issues in PDF format, creating an online web magazine based on WordPress<\/a>, or wondering about self-publishing of your e-book, comics or different type of publication.<\/p>\n

\"digital<\/p>\n

Whichever of the above-mentioned situations we would talk about, you have probably already had, are having, or will have, a dilemma related to choosing an additional distribution channel for your content. And you know what? That’s great! It means that you are thinking about your brand\u2019s development.<\/p>\n

To make this decision easier for you, we compare two digital magazine platforms: a mobile app and an e-kiosk flipbook. Both are designed to distribute content in a modern and effective way and support selling your digital magazines the Amazon way<\/a>, by providing the option to have a glimpse of what\u2019s inside.<\/p>\n

However, their designation differs slightly from each other.<\/strong><\/p>\n

You can choose one of these digital solutions, as well as offer your readers a multi-channel or an omni-channel experience thanks to which they a seamless and consistent brand experience across different channels. It makes people can use the publishing platforms in parallel and thus act across them.<\/p>\n

An omnichannel content strategy requires publishers to deliver highly personalized content to every touchpoint across their audience\u2019s entire customer journey and therefore to have deep knowledge about the customers.<\/p>\n

Digital magazine and its mobile app<\/h2>\n

The world’s biggest news publishers, like The New York Times, The Washington Post, and Guardian, have had great success with their own mobile apps. In addition to serving as a new revenue stream, they have found that this tool offers a great opportunity to increase loyalty. But smaller publishers, particularly local news publishers, also have used the potential of mobile apps:<\/p>\n