{"id":6513,"date":"2021-06-10T11:31:26","date_gmt":"2021-06-10T09:31:26","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=6513"},"modified":"2021-07-15T13:01:46","modified_gmt":"2021-07-15T11:01:46","slug":"5-doubts-about-print-magazine-online-clarified-by-presspad","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/5-doubts-about-print-magazine-online-clarified-by-presspad\/","title":{"rendered":"5 Doubts About Print Magazine Online Clarified by PressPad"},"content":{"rendered":"

Modern publishing is something more than a choice between print and digital. The debates taking place in recent years about whether digital will replace print and when it will come should really be a discussion about the proportions of demand for these two publishing versions. If you want to run a print magazine online, it doesn’t have to mean reducing or eliminating paper editions \u2013 it’ll be more like a distribution extension and maybe a path to sustaining your newsroom in the digital future.<\/h2>\n

Print magazine online as a subject of particular interest raises some doubts. These are related to the role it plays in the publishing business, the PDF replicas usage, the safety of the distribution process, and the availability of this solution.<\/p>\n

This article aims to clarify the above doubts and answer questions many publishers asked about print magazines online. Do you want to get the whole truth about it?<\/p>\n

<\/p>\n

Print to digital publishing \u2013 is it a proper direction for magazines?<\/h2>\n

In the beginning \u2013 let’s clarify one thing.<\/p>\n

Print magazine online is a term that refers to an electronic version of a print publication.<\/strong> It can be an exact page-by-page replica or a version extended by features characteristic for digital publishing like availability of the rich media and interactivity. Basically, many of both mainstream and niche print magazines have their own online versions which are sources of revenue or fuels driving the selling of primary issues.<\/p>\n

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Print magazine online<\/figcaption><\/figure>\n

According to Statista<\/a>, despite the fact that newspaper publishing revenue in the United States is still made up mostly by print, they fall each year as digital increases. If this trend persists, digital newspaper publishing could account for 50 percent of the total revenue figure in just a few years, and more in the following.<\/p>\n

Understanding the reality of today’s digital media world, its changes, and also disruptions leads publishers to consider preparing print magazines online. When these publications support the customer\u2019s habits, usage, wants, and needs, their chance to succeed is growing.<\/p>\n

Print magazine online \u2013 the whole truth<\/h2>\n

1. Digital edition of a print magazine is its strong support<\/h3>\n

There have been discussions about the future of printing over recent years \u2013 whether it will die or not, and if yes, when it will happen; what will be the role of digital publishing platforms and if they’ll replace traditional publishing completely. Do you remember the debates about whether radio will be replaced with television, and afterward, television with the Internet? I guess you’ll agree with me that all of these three channels are doing quite well for now.<\/p>\n

In fact, this discussion is not about replacing one channel with another at all, but about the proportions of demand for these wares. Similarly, it’s not about replacing print magazines with their digital version, but the number of readers interested in each format – now and in the future.<\/strong><\/p>\n

Print magazine online doesn\u2019t mean the resignation from the original one \u2013 this is its extension opening new possibilities in various publishing business fields. These both ways aren’t mutually exclusive \u2013 they interact with each other. That’s why selling both print and digital magazines online at the same time makes sense.<\/p>\n

Do you want to see an example of a well-known world brand, where the print is still the leader, and digital is only a catalyst for selling it?<\/p>\n

Here you go.<\/p>\n

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The archive of Vogue<\/em> print magazine online<\/a><\/figcaption><\/figure>\n

Vogue<\/em>. Online content is a catalyst for selling print magazines. Their digital subscription strategy is a combination of print and digital access in two different paid options. The digital version is a nod to changes happening in the publishing industry and the sign that they keep up with these trends, while the print remains a base.<\/p>\n

Another example is Rolling Stone<\/em> magazine. They offer access to the eEdition of the print magazine online<\/a> and it remains only a part of their subscription strategy which is more extended.<\/p>\n

Print magazine online opens up many opportunities:<\/h4>\n
    \n
  • Expanding audiences<\/strong> \u2013 print magazine online is a way to reach a new audience that is more tech-savvy or prefers reading on the desktop.<\/li>\n
  • Widening content distribution<\/strong> \u2013 readers have access to the whole library full of old numbers and materials while buying them in print is almost impossible.<\/li>\n
  • Building stronger relations with fans<\/strong> \u2013 you\u2019ll be able to reach and engage your audience effectively, as well as converting them into subscribers, social followers, and regular website visitors.<\/li>\n
  • Extending monetization strategies<\/strong> \u2013 digital publishing offers more earning options e.g. advertising, affiliate programs, memberships, and subscription.<\/li>\n
  • Offering value-added content<\/strong> \u2013 readers can enjoy additional, enriching content with interactive media, what is the reason for existing print readers to visit the digital version.<\/li>\n
  • Increasing website traffic<\/strong> \u2013 you\u2019ll be present on the Internet on a bigger scale, and indexed by search engines what drives traffic to your website, giving you the ability to become a thought leader within your niche.<\/li>\n
  • Getting deep analytics<\/strong> \u2013 tracking and measuring the magazine\u2019s performance, and readers’ behaviors helping with refining strategies is much more effective when you’re in digital publishing.<\/li>\n<\/ul>\n

    2. PDF replica of a print magazine online has a vantage<\/h3>\n

    How many times have you heard or read that using PDF files to create a digital magazine causes its poor quality?<\/p>\n

    This is one of the most common digital print myths. In fact, the digital magazine can overcome the seeming obstacles of a PDF format<\/a>. Take a look at examples of e-kiosk flipbooks we made for our customers:<\/p>\n

      \n
    • Magasinet Norske Hjem<\/a><\/li>\n
    • Poco\u2019ce<\/a><\/li>\n
    • Essentials Australia Magazine<\/a><\/li>\n<\/ul>\n

      Each of the above stores is based on interactive PDF in HD quality providing an enjoyable reading experience in modern website browsers. Is there any decline in quality there?<\/p>\n

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      PDF e-kiosk newsstand \u2013 Essentials Magazine Australia<\/a><\/figcaption><\/figure>\n

      Just the opposite, readers can enjoy PDF content with flexible zooming and easy navigation with thumbnails in excellent quality. Colors are retained precisely regardless of software or hardware variation, as well as original style and formatting.<\/p>\n

      What are the benefits of creating a print magazine online using a PDF file?<\/h4>\n
        \n
      • Digital publishing solutions based on PDFs are easy, fast, and effective ways to create a replica of your printed edition. It\u2019s a nod for all the busy publishers \u2013 they don’t need to know technological stuff or hire someone to do it, because it’s extremely easy to take an existing printed magazine and digitize it using a PDF file.<\/li>\n
      • PDF documents can be embedded on websites\/blogs and can simulate the flipping of pages, just like a printed edition.<\/li>\n
      • HD rendering of PDFs lets readers enjoy your content with flexible zooming and easy navigation with thumbnails.<\/li>\n<\/ul>\n

        Hint:<\/mark><\/strong> PressPad’s solutions are based on quick and easy uploading PDF files. The only thing publishers have to do is upload the publication in PDF format to their accounts. The control panel is easy to use, and the work requires no more than 2-3 minutes per month. However, we’re always happy to help with it.<\/p>\n

        \u2013 Do readers really enjoy the digital edition of the print magazine? \u2013 you may ask.<\/strong><\/p>\n

        Creating a digital version of the print magazine won’t ensure a sustainable future for publishers. It should be accompanied by investment in better digital experiences for readers. The digital version not only can but should differ from the printed counterpart. Digitalization means you have a range of possibilities of new technologies to attract readers.<\/p>\n

        Let’s look again at Vogue<\/em> (because it\u2019s a good example). While its print issues include long, detailed interviews with celebrities and in-depth articles, in the digital version we can find additional online micro-content, such as easy to share Q&A videos.<\/p>\n

        PDF content interactivity is a must when you want to win.<\/strong><\/p>\n

        Studies show that readers prefer reading an online magazine due to some advanced features<\/a> such as scrollable text, hyperlinks, clickable links, access to back-issue, vertical swipe, ability to copy and paste, article bookmarking, video, live news, and interactive content.<\/p>\n

        If you want to add hyperlinks to your PDF magazine to create an interactive magazine, see this short video guide.<\/p>\n