{"id":7080,"date":"2025-08-08T10:06:00","date_gmt":"2025-08-08T08:06:00","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=7080"},"modified":"2025-10-14T11:45:14","modified_gmt":"2025-10-14T09:45:14","slug":"news-app-case-study","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/news-app-case-study\/","title":{"rendered":"How High Does The Jacobson Flare Fly? PressPad News Case Study"},"content":{"rendered":"

News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.<\/h2>\n

Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing \u2013 converting a website visitor or an app user into a customer who buys or subscribes is a different story.<\/p>\n

A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.<\/p>\n

It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action \u2013 a purchase of a product: a magazine issue, a subscription, or anything else.<\/p>\n

A paid mobile app may also be such a product.<\/p>\n

Does it sound interesting? It is just the beginning.<\/p>\n

If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.<\/strong><\/p>\n

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News App\u2019s force of attraction<\/h2>\n

When David Jacobson from The Jacobson Flare, wrote to us a few years ago we were impressed with his activity, engagement, and passion. We knew that what he has been doing for years is amazing.<\/p>\n

The cooperation resulted in the connection of our product \u2013 PressPad Magz \u2013 with David\u2019s PDF content. His paid mobile app was created. After some time another idea development of his business appeared \u2013 how about expanding the distribution of his content by creating a free news app while keeping the first one?<\/p>\n

We already suspected then that adding a news app to David’s content strategy could bring him considerable benefits, but the result was beyond our expectations.<\/p>\n

The news app turned out to be a bull’s eye in The Jacobson Flare strategy.<\/strong><\/p>\n

Anyway, see for yourself, how it started, developed, and what was the result.<\/p>\n

What is The Jacobson Flare about?<\/h3>\n

The Jacobson Flare<\/a> is a landing training technique invented by David Jacobson \u2013 a 24,500-hour airline pilot who retired after flying planes for fifty-five years, forty of them with Trans-Australia Airlines (TAA, later becoming Australian Airlines Ltd) and Qantas Airways Ltd.<\/p>\n

His innovative landing method uses a logical, geometric visual framework<\/em> to guide the pilot from final approach to a perfect touchdown \u2013 every time and in the right place. Since the development of The Jacobson Flare from 1985, pilots are presented with a fully-defined visual eye path, specified by the airplane type \u2013 making the landing safe, sure, simple, and universal.<\/p>\n

Now, David concentrates on educating pilots and flight students by running a website, blog, gives speeches, and more. In one word, he has a multichannel content strategy.<\/p>\n

My goals have never wavered: to share what I learned.<\/em> \u2013 he says.<\/p>\n

The mobile app was supposed to be the next step in achieving this goal.<\/p>\n

PressPad Magz \u2013 the first app<\/h3>\n

Digital publishing platform PressPad Magz<\/a> became the starting point for creating The Jacobson Flare paid mobile app based on existing PDF files.<\/p>\n

It is so much more than the simple electronic equivalent of a 360-page book; interactive and inclusive<\/em>, David says and adds that it is a complete Jacobson Flare app, for iOS and Android.<\/em><\/p>\n

It is a comprehensively illustrated, interactive presentation of the complete Jacobson Flare approach; an e-manual for landing including an educational high-quality content directed to a narrow niche, simple to understand for pilots and flight students.<\/p>\n

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PressPad Magz: The Jacobson Flare App on App Store<\/figcaption><\/figure>\n

What is The Jacobson Flare paid mobile app characterized by?<\/strong><\/p>\n