{"id":72,"date":"2012-10-10T12:24:43","date_gmt":"2012-10-10T10:24:43","guid":{"rendered":"http:\/\/presspadapp.com\/kbase\/?p=72"},"modified":"2021-07-14T10:28:43","modified_gmt":"2021-07-14T08:28:43","slug":"10-simple-rules-for-letting-readers-know-about-your-mobile-magazine","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/","title":{"rendered":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine"},"content":{"rendered":"

Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.<\/h2>\n

Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one<\/a>.<\/p>\n

We have covered only technical issues here but will write another post about best business practices when launching on mobile.<\/p>\n

Here goes the list:<\/strong><\/p>\n

    \n
  1. For the first couple of issues we suggest running full page add<\/strong> inside, or at the back cover of your magazine. This ad should contain an iPad photo with your (preferably newest) cover displayed at the screen. Apple provides us with marketing resources so that creating this ad is not that hard.<\/li>\n
  2. Apple provides developers with iPhone, iPad, and iPod touch overlays.
    \n    Download those overlays from Marketing Recources section<\/a>\u00a0of Apple Developer Portal\u00a0(requires sign in).<\/li>\n
  3. \"\"On print and website use only App Store Badges that are provided by Apple<\/strong>. It is well known graphic symbol and iOS users can immediately recognize what it stands for.\u00a0App Store badges are localized in over 30 languages so you can choose your own or go for universal English.
    \nFind those badges in “App Store Badge and Icon” subsection in “Marketing Resources”     section inside Developer Portal<\/a>\u00a0(requires sign in).<\/li>\n
  4. When informing readers about your app always use its full name<\/strong>. It is essential when they look you up on the App Store. Read more about app names in this older Kbase post.<\/a><\/li>\n
  5. Prepare a mobile landing page<\/strong>\u00a0for your app or at least mobile version of your home page. There are services out there that can help you with setting up mobile landing pages<\/a>.<\/li>\n
  6. On iOS 6 there is something called\u00a0Smart App Banners<\/strong> and you should ask your webmaster to include this HTML code in your website header where\u00a0myAppStoreID <\/em>is 9 digit app id (we will let you know what is yours when you order an app from us):
    \n

    <meta name=”apple-itunes-app” content=”app-id=myAppStoreID”><\/p><\/blockquote>\n

    When using App Banners your readers visiting a website from iOS device will see something like this at the top of their screen:
    \n\"\"<\/li>\n

  7. When using links<\/strong> in print it is best to use either your own URL shortener (contact your administrator about that), 3rd party URL shortener (e.g. bit.ly<\/a>) or use full app URL. When choosing last option us this format: http:\/\/itunes.com\/apps\/APP_NAME. For example http:\/\/itunes.com\/apps\/PressViewer<\/a> works for our preview app. It is not the best way to do it, but it is easy to remember or retype on the phone or tablet. (Normal app address is more like that:\u00a0http:\/\/itunes.apple.com\/pl\/app\/pressviewer\/id547097199?mt=8.)<\/li>\n
  8. If you feel that your readers are aware of this technology you can try using QR codes<\/strong>. We have found this creator from QReate&Track<\/a> to be very useful. It generates vector based EPS files just perfect for print. One tip: when using QR codes you want to use shortened version of your URL as well. This will give you an opportunity to view statistics later. For example when you use bit.ly you can add plus symbol at the end of every link and see its statistics page (see here<\/a>). OR you can use services like mentioned QReate&Track<\/a> for that matter.<\/li>\n
  9. If you decide to use outdoor advertising use QR codes as well.<\/li>\n
  10. Update your social media using all the\u00a0rules mentioned above. Remember to do it more often than one time you launch an app. (We will heve a seperate post on social media.)<\/li>\n<\/ol>\n

    \nTo sum up: it is not easy to launch your first mobile app and get the ball rolling for it. Following above 10 rules will make it much easier for you.\n<\/p>\n

    \nIf you want to read Apple’s quidelines please download\u00a0App Store Marketing and Advertising Guidelines for Developers<\/a>\u00a0(8MB PDF file, available without login).<\/p>\n","protected":false},"excerpt":{"rendered":"

    Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.<\/p>\n

    Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.<\/p>\n

    We have covered only technical issues here but will write another post about best business practices when launching on mobile.<\/p>\n

    Continue reading10 Simple Rules for Letting Readers Know About Your Mobile Magazine<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_333942694_333942694":"","facebook_10225713837976523_125907484158583":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,7],"tags":[],"class_list":["post-72","post","type-post","status-publish","format-standard","hentry","category-app-marketing","category-mobile-publishing-101","entry"],"yoast_head":"\n10 Simple Rules for Letting Readers Know About Your Mobile Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Simple Rules for Letting Readers Know About Your Mobile Magazine\" \/>\n<meta property=\"og:description\" content=\"Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.We have covered only technical issues here but will write another post about best business practices when launching on mobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Publishing Blog by PressPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/presspad\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T10:24:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-14T08:28:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png\" \/>\n<meta name=\"author\" content=\"Paul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@presspadapp\" \/>\n<meta name=\"twitter:site\" content=\"@presspadapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/\"},\"author\":{\"name\":\"Paul\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/e4c3d86867edc98d41398affad43db34\"},\"headline\":\"10 Simple Rules for Letting Readers Know About Your Mobile Magazine\",\"datePublished\":\"2012-10-10T10:24:43+00:00\",\"dateModified\":\"2021-07-14T08:28:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/\"},\"wordCount\":710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/app-store-badges.png\",\"articleSection\":[\"App marketing\",\"Mobile Publishing 101\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/\",\"name\":\"10 Simple Rules for Letting Readers Know About Your Mobile Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/app-store-badges.png\",\"datePublished\":\"2012-10-10T10:24:43+00:00\",\"dateModified\":\"2021-07-14T08:28:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/app-store-badges.png?fit=180%2C110&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/10\\\/app-store-badges.png?fit=180%2C110&ssl=1\",\"width\":180,\"height\":110},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"App marketing\",\"item\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/category\\\/app-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"10 Simple Rules for Letting Readers Know About Your Mobile Magazine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"name\":\"Digital Publishing Blog by PressPad\",\"description\":\"Digital Publishing Blog; Magazine Apps & Marketing Tips by PressPad\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#organization\",\"name\":\"PressPad\",\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.presspadapp.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/10\\\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1\",\"width\":800,\"height\":300,\"caption\":\"PressPad\"},\"image\":{\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/presspad\",\"https:\\\/\\\/x.com\\\/presspadapp\",\"https:\\\/\\\/www.instagram.com\\\/presspadapp\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2033158\",\"https:\\\/\\\/www.pinterest.com\\\/presspad\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/presspad\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/e4c3d86867edc98d41398affad43db34\",\"name\":\"Paul\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g\",\"caption\":\"Paul\"},\"description\":\"Co-founder of PressPad\",\"sameAs\":[\"http:\\\/\\\/www.presspadapp.com\"],\"url\":\"https:\\\/\\\/www.presspadapp.com\\\/blog\\\/author\\\/paulpresspadapp-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/","og_locale":"en_US","og_type":"article","og_title":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine","og_description":"Publishers face this problem when launching a mobile version: how to let existing readers know about e.g. iOS Newsstand app.Here are few examples that we find working. Some of them require you to sign in for Apple Developer Account. You can do that without paying $99 annual membership and still download those materials. We could just copy those materials for you but they change from time to time and it is better that you have always the newest one. If you wish we can always email you the newest one.We have covered only technical issues here but will write another post about best business practices when launching on mobile.","og_url":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/","og_site_name":"Digital Publishing Blog by PressPad","article_publisher":"https:\/\/www.facebook.com\/presspad","article_published_time":"2012-10-10T10:24:43+00:00","article_modified_time":"2021-07-14T08:28:43+00:00","og_image":[{"url":"https:\/\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png","type":"","width":"","height":""}],"author":"Paul","twitter_card":"summary_large_image","twitter_creator":"@presspadapp","twitter_site":"@presspadapp","twitter_misc":{"Written by":"Paul","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#article","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/"},"author":{"name":"Paul","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/e4c3d86867edc98d41398affad43db34"},"headline":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine","datePublished":"2012-10-10T10:24:43+00:00","dateModified":"2021-07-14T08:28:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/"},"wordCount":710,"commentCount":0,"publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png","articleSection":["App marketing","Mobile Publishing 101"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/","url":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/","name":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine","isPartOf":{"@id":"https:\/\/www.presspadapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#primaryimage"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png","datePublished":"2012-10-10T10:24:43+00:00","dateModified":"2021-07-14T08:28:43+00:00","breadcrumb":{"@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#primaryimage","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png?fit=180%2C110&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2012\/10\/app-store-badges.png?fit=180%2C110&ssl=1","width":180,"height":110},{"@type":"BreadcrumbList","@id":"https:\/\/www.presspadapp.com\/blog\/10-simple-rules-for-letting-readers-know-about-your-mobile-magazine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.presspadapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"App marketing","item":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},{"@type":"ListItem","position":3,"name":"10 Simple Rules for Letting Readers Know About Your Mobile Magazine"}]},{"@type":"WebSite","@id":"https:\/\/www.presspadapp.com\/blog\/#website","url":"https:\/\/www.presspadapp.com\/blog\/","name":"Digital Publishing Blog by PressPad","description":"Digital Publishing Blog; Magazine Apps & Marketing Tips by PressPad","publisher":{"@id":"https:\/\/www.presspadapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.presspadapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.presspadapp.com\/blog\/#organization","name":"PressPad","url":"https:\/\/www.presspadapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/10\/PressPad_LOGO_main_horizontal_gradient.png?fit=800%2C300&ssl=1","width":800,"height":300,"caption":"PressPad"},"image":{"@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/presspad","https:\/\/x.com\/presspadapp","https:\/\/www.instagram.com\/presspadapp\/","https:\/\/www.linkedin.com\/company\/2033158","https:\/\/www.pinterest.com\/presspad\/","https:\/\/www.youtube.com\/user\/presspad"]},{"@type":"Person","@id":"https:\/\/www.presspadapp.com\/blog\/#\/schema\/person\/e4c3d86867edc98d41398affad43db34","name":"Paul","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d9b9545d505c48289885ec35f9d3e9354eb3111301822e54e7554e4cc3e780e4?s=96&r=g","caption":"Paul"},"description":"Co-founder of PressPad","sameAs":["http:\/\/www.presspadapp.com"],"url":"https:\/\/www.presspadapp.com\/blog\/author\/paulpresspadapp-com\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pbs6e8-1a","jetpack-related-posts":[{"id":300,"url":"https:\/\/www.presspadapp.com\/blog\/self-mobile-publishing-tool-is-the-best-way-to-get-your-magazine-published-on-ipad\/","url_meta":{"origin":72,"position":0},"title":"10 Reasons Why Self Mobile Publishing Tool is the Best Way to Get Your Magazine Published on iPad","author":"Michael Opydo","date":"July 17, 2013","format":false,"excerpt":"There are small and medium publishing houses which still are in two minds whether to join digital revolution or not. Some are sceptical about publishing magazines and newspapers on tablets and claim that it still is an expensive and painstaking job. However, the fact is that using such tools as\u2026","rel":"","context":"In "Digital publishing software"","block_context":{"text":"Digital publishing software","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-publishing-software\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/07\/10reasons-why-presspad-is-the-best-tool-for-ipad-publishing.jpg?fit=1200%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/07\/10reasons-why-presspad-is-the-best-tool-for-ipad-publishing.jpg?fit=1200%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/07\/10reasons-why-presspad-is-the-best-tool-for-ipad-publishing.jpg?fit=1200%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/07\/10reasons-why-presspad-is-the-best-tool-for-ipad-publishing.jpg?fit=1200%2C700&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/2013\/07\/10reasons-why-presspad-is-the-best-tool-for-ipad-publishing.jpg?fit=1200%2C700&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7944,"url":"https:\/\/www.presspadapp.com\/blog\/mobile-app-for-magazine\/","url_meta":{"origin":72,"position":1},"title":"The Benefits of Having a Mobile App for Your Magazine","author":"Paulina Kubala-Chuchnowska","date":"October 18, 2023","format":false,"excerpt":"Do you run a magazine? If your answer is \u201cyes\u201d, you should look deeper into this article. Why? Because it presents a new, efficient form of distribution, promotion, and sales you might be interested in due to the long list of its benefits. There is no need to beat about\u2026","rel":"","context":"In "digital magazine publishing"","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"mobile magazine on smartphone","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-app-for-magazine.jpeg?fit=984%2C684&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-app-for-magazine.jpeg?fit=984%2C684&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-app-for-magazine.jpeg?fit=984%2C684&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-app-for-magazine.jpeg?fit=984%2C684&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6117,"url":"https:\/\/www.presspadapp.com\/blog\/magazine-mobile-app-development-ios\/","url_meta":{"origin":72,"position":2},"title":"Mobile App Development Continues \u2014 Introducing a Brand New Magazine App for IOS","author":"Paulina Kubala-Chuchnowska","date":"January 21, 2021","format":false,"excerpt":"The mobile app development took us a while but it was worth waiting. PressPad, a mobile app development company, has entered the new year with a bang, by announcing a new mobile magazine app for iOS. This is another step forward in the company\u2019s evolution which is a follow-up to\u2026","rel":"","context":"In "digital magazine publishing"","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"presspad mobile app for ios","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/new-magazine-app-from-presspad.png?fit=977%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/new-magazine-app-from-presspad.png?fit=977%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/new-magazine-app-from-presspad.png?fit=977%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/new-magazine-app-from-presspad.png?fit=977%2C628&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":6370,"url":"https:\/\/www.presspadapp.com\/blog\/digital-magazine-platform-comparison-between-mobile-apps-and-e-kiosk-flipbooks\/","url_meta":{"origin":72,"position":3},"title":"Digital Magazine Platform Comparison Between Mobile Apps and E-kiosk Flipbooks","author":"Paulina Kubala-Chuchnowska","date":"April 28, 2021","format":false,"excerpt":"Digital magazine publishing is the art of adjusting the content type and distribution platform to the changing readers' demands, and technological development. No matter what type and size of a publisher you are, finding relevant distribution channels is an integral part of your content marketing strategy. A well-chosen platform brings\u2026","rel":"","context":"In "digital magazine publishing"","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"digital magazine platform comparison","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-apps-vs-kiosks.jpeg?fit=1147%2C696&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-apps-vs-kiosks.jpeg?fit=1147%2C696&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-apps-vs-kiosks.jpeg?fit=1147%2C696&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-apps-vs-kiosks.jpeg?fit=1147%2C696&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/mobile-apps-vs-kiosks.jpeg?fit=1147%2C696&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4147,"url":"https:\/\/www.presspadapp.com\/blog\/publishing-challenges-digital-solutions\/","url_meta":{"origin":72,"position":4},"title":"Be Successful, Be Digital. Your Publishing Challenges Vs Our PressPad Solutions","author":"Paulina Kubala-Chuchnowska","date":"June 13, 2018","format":false,"excerpt":"Many publishers wonder if it is worth having a mobile app instead of a website, what\u2019s the best way to sell an online magazine and what benefits can digital publishing bring. Well, one obvious answer would be saving lots of trees. And now more seriously. There\u2019s one basic thing about\u2026","rel":"","context":"In "digital magazine publishing"","block_context":{"text":"digital magazine publishing","link":"https:\/\/www.presspadapp.com\/blog\/category\/digital-magazine-publishing\/"},"img":{"alt_text":"Digital publishing apps vs print","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/digital-publishing-challenges-solutions.png?fit=1200%2C764&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/digital-publishing-challenges-solutions.png?fit=1200%2C764&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/digital-publishing-challenges-solutions.png?fit=1200%2C764&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/digital-publishing-challenges-solutions.png?fit=1200%2C764&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/digital-publishing-challenges-solutions.png?fit=1200%2C764&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4364,"url":"https:\/\/www.presspadapp.com\/blog\/how-to-promote-a-mobile-app\/","url_meta":{"origin":72,"position":5},"title":"Over 10 000 App Installs. How to Promote a Mobile App to Achieve That Much?","author":"Paulina Kubala-Chuchnowska","date":"July 31, 2018","format":false,"excerpt":"Yes, you did it! Congratulations! You have decided to run your own mobile app for an online magazine! In the age of mobile devices users, an app is more than just a popular tool. It is a way to get more readers, expand the business, grow your brand and make\u2026","rel":"","context":"In "App marketing"","block_context":{"text":"App marketing","link":"https:\/\/www.presspadapp.com\/blog\/category\/app-marketing\/"},"img":{"alt_text":"How to increase app installs? Tips from PressPad","src":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/how-to-promote-mobile-app-1.jpg?fit=1024%2C601&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/how-to-promote-mobile-app-1.jpg?fit=1024%2C601&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/how-to-promote-mobile-app-1.jpg?fit=1024%2C601&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.presspadapp.com\/blog\/wp-content\/uploads\/how-to-promote-mobile-app-1.jpg?fit=1024%2C601&ssl=1&resize=700%2C400 2x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":4,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions"}],"predecessor-version":[{"id":3311,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/posts\/72\/revisions\/3311"}],"wp:attachment":[{"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/categories?post=72"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presspadapp.com\/blog\/wp-json\/wp\/v2\/tags?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}