{"id":765,"date":"2013-09-26T15:36:35","date_gmt":"2013-09-26T13:36:35","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=765"},"modified":"2021-03-17T10:32:29","modified_gmt":"2021-03-17T08:32:29","slug":"how-to-convince-your-boss-about-mobile-publishing","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/how-to-convince-your-boss-about-mobile-publishing\/","title":{"rendered":"How to Convince Your Boss About Mobile Publishing"},"content":{"rendered":"

Mobile Publishing is a necessary pivot for many titles. For some titles, it is the first medium for entering the market. In this article you will find out which arguments to choose, and how to present them in order to get your boss to like mobile publishing. After all, going mobile is a great way to reach new readers.<\/h2>\n

Mobile Publishing is a very strong trend, which is supported by changes in the business model of many publications. We have already witnessed the change of the distribution model and the transition to digital platforms, such great titles as Life<\/em> or the NYT<\/em>. Earlier this year, eMarketer made a prediction that “This Year, All Publishers Go Mobile”<\/strong>. To convince your boss to come onto the App Store platform, present the information, which you will find below, in anf appropriate form, relevant for your organization. <\/p>\n

1. Provide Market Brief<\/h2>\n

More and more magazines discover mobile publishing. Smartphone and tablet users willingly use their devices to read the titles, which could be read in print until recently or which were never printed. According to a research conducted by “Alliance for Audited Media”, the year 2013 is a breakthrough because every American publisher plans to appear on mobile platforms<\/strong>, and by 2014 four out of ten publishers expect to generate at least 10% of their revenue from mobile publications.<\/p>\n

\"Publishers
eMarketer: “This Year, All Publishers Go Mobile”<\/figcaption><\/figure>\n

Mobile reading opens up new business opportunities, which is why more and more companies, that have no publishing experience, try to fill this huge niche more boldly by publishing magazines, specialized business content, and even books, which are a paid subscription of following chapters.<\/strong> The development and popularization of mobile technology (post PC era), and above all, the increasingly great popularity of Apple mobile devices have a huge influence on this strengthening trend. iPad and iPhone users are at the top readers and customers when it comes to mobile content.<\/strong><\/p>\n

Almost 500 million of iPad and iPhone users have their credit cards linked to their accounts in App Store and they are used to payments.<\/h3>\n
\"Devices<\/a>
eMarketer: “This Year, All Publishers Go Mobile”<\/figcaption><\/figure>\n

According to the research conducted by \u2018Alliance for Audited Media\u2019 iPad stays at the top of the devices, for which digital publications with paid access are published.<\/strong> What is interesting is that iPad and iPhone come in the first two positions, what classifies Apple users as the largest group, at which mobile publishing is targeted.<\/p>\n

Publishers now want to, first of all, appear on mobile devices, and eventually, move completely into the mobile reality.<\/p>\n

Key takeaways:<\/h3>\n