{"id":8085,"date":"2024-05-03T10:31:23","date_gmt":"2024-05-03T08:31:23","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=8085"},"modified":"2024-08-05T15:21:11","modified_gmt":"2024-08-05T13:21:11","slug":"benefits-of-integrating-multimedia-into-digital-magazine","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/benefits-of-integrating-multimedia-into-digital-magazine\/","title":{"rendered":"6 Benefits of Integrating Multimedia into Your Digital Publication"},"content":{"rendered":"\n

There is only one simple solution that gives digital magazines unlimited opportunities to attract readers and engage them to such an extent they come back. It’s called multimedia.<\/strong><\/h2>\n\n\n\n

If you think about it, publishers have always tried offering more than just plain text in their publications.<\/p>\n\n\n\n

Let’s go back to the days of publishing broadsheet newspapers when the common practice for editors was to enlist artists to sketch and report on news events. That was a profession! Soon after, technological development brought a revolution in photography and newspapers began to feature pictures routinely \u2014 initially in black and white, later, in color, causing a bit of a sensation.<\/p>\n\n\n\n

Today, probably no one can imagine printed magazines and newspapers without photographs or other graphic forms inside.<\/p>\n\n\n\n

The same process took place in digital publications. Here we also had to deal with transitioning from a wall of plain text displayed on screens to diversification with various graphical ways of presenting information, depending on the current state of technological development.<\/p>\n\n\n\n

Taking this into account, the question arises \u2014 what is it about photos and images that make publishers want to include them in their publications?<\/p>\n\n\n\n\n\n\n\n

In the blink of an eye<\/strong><\/h2>\n\n\n\n

Let\u2019s do a quick experiment. Look at these two ways of presenting the same fragment of an article. Which one attracts you more to start reading?<\/p>\n\n\n\n

\"\"
The same fragment of PressPad’s article with and without an image<\/em><\/figcaption><\/figure>\n\n\n\n

We guess that\u2019s the one on the left side, right? This shows nothing more than the enormous power of the image. However, it isn\u2019t just a coincidence or the fact that a page with a colorful fragment stands out. Images are superior to text for us because of\u2026 our bodies. To be more precise, because of our brains.<\/p>\n\n\n\n

According to the International Forum of Visual Practitioners<\/a>:<\/p>\n\n\n\n