{"id":926,"date":"2013-10-25T16:47:27","date_gmt":"2013-10-25T14:47:27","guid":{"rendered":"https:\/\/www.presspadapp.com\/blog\/?p=926"},"modified":"2016-04-21T11:29:13","modified_gmt":"2016-04-21T09:29:13","slug":"from-the-desk-of-the-ceo-what-do-free-pages-from-apple-mean-for-magazine-publishers","status":"publish","type":"post","link":"https:\/\/www.presspadapp.com\/blog\/from-the-desk-of-the-ceo-what-do-free-pages-from-apple-mean-for-magazine-publishers\/","title":{"rendered":"From the Desk of the CEO: What Do Free Pages from Apple Mean for Magazine Publishers?"},"content":{"rendered":"

Building a business for “free” is a very big challenge, probably the biggest challenge that a firm and its management can face. It is, therefore, especially pleasing that Apple has joined the group of companies offering some of their products for free.<\/h2>\n

Of course, “free”<\/strong> is almost never really free. Several decades ago, “free lunch” was free only because the food was so heavily salted that diner visitors had to order a (paid, how else?) drink.<\/p>\n

<\/p>\n

These days, it is no longer necessary to add salt to food in order for parts of products to be offered for free. Google offers e-mail and a search engine for zero dollars<\/strong> in order to learn more about us and to be able to highlight better ads. PressPad provides free magazine templates<\/a> in exchange for promotion on Twitter or email. Apple is offering its world-class apps for free in order to increase the demand for manufactured devices and to draw more users into its ecosystem.<\/p>\n

What does a free operating system and iPrograms for PressPad clients mean?<\/h3>\n

I wondered about the significance of Apple\u2019s conference 2 days ago to our customers. Certainly, the number of iPads sold is a solid confirmation of the direction in which the market is tending<\/strong> and of what can be expected in the near future. 170 million iPads in just over three years<\/strong> is much, much more than anyone could have predicted. The statement uttered by Apple from the podium – “Who remembers netbooks?” \u2013 perfectly summarizes iPad\u2019s strength today.<\/p>\n

The second thing I noticed yesterday is free iWork software. Redesigned Pages are especially dear to us, because many of our customers compose their professional-looking magazines today using this program. We are already working to convert our free (free?) template to a version that will be editable in Apple’s Pages.<\/strong><\/p>\n