Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal. Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands. The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building
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There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.
Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers' last year - if you don't make money, neither do we.
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Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.
In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.
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At every critical moment on the path of exploring content on different digital distribution channels, magazine publishers should catch potential customers’ attention and offer them tailor-made value encouraging to visit their website. The goal is to build a loyal audience base, which will eventually lead to monetization on the next level of a sales funnel. The direct road to achieve it is through social media which are the best way to promote magazine brand successfully. Have you ever wondered what factors affect people’s buying decisions? This process is mainly determined by the recognition of the brand or someone’s recommendation. Products you already know or heard about are taking precedence among the others during the purchasing. Social media marketing is based on a similar mechanism – building brand visibility, getting recommendations and easy sharing function – all those elements foster recognition of the product by customers. For publishers, this is a perfect opportunity to present a piece of their content to a wide audience. It results in improving website traffic and generating more revenues whilst reducing marketing costs. To turn all social media activities into gold, it’s necessary to know where to be and how to do it right. That’s the
Attracting readers to your magazine is both a science and art because of mobile technology influence readers’ behavior. That’s a challenge for the publishing industry. Modern readers are digitally-flexible – they are adapting well to new, varied sources of getting information, and they are absorbing technological novelties with ease. These factors made linear decision-making consumer’s journey obsolete. Publishers don’t have an easy life, do they? The key to making it easier lies in the answer to the following question: how are the publishing process and reading habits evolving as a result of the technological change; and what opportunities this knowledge opens to the publisher? The current state of the publishing industry can be best described in two words: continued evolution. With the ongoing technological changes, the publishers face decreasing readers’ attention span, so creating mobile-optimized content, and sales funnels is a must. Sounds interesting? Let’s get started. Technology companies have taken the publishers-readers relationship by storm, deconstructing an existing supply chain and forcing changes in the distributing, consuming, promoting and monetizing field. Digital newspapers and websites have experienced growing popularity in recent years – in 2017 around 44 percent of U.S. consumers cited some sort of online publication as their
The post How to Use Mobile Apps Technology to Attract Readers to Your Magazine? appeared first on Digital Publishing Blog by PressPad.
As a response to growing digital publishers’ needs and expectations in the mobile design area, PressPad has expanded app themes offer. At stake is emphasizing the quality of the news content in a great style suiting the magazine line. If someone told us that making a successful news app is based only on great content, we would add that it’s only half of the truth. Digital publishers also need a reliable way of surfacing their materials without compromising app functionality. To make a magazine app memorable, improve mobile readers experience and highlight the value of articles, distinctive design is a must. Eye-catching visuals not only captivate users but also help them focus on a better understanding of what articles are really about. That’s why we have come up with a large diverse collection of mobile app themes which are the part of PressPad News platform. In this article, we would like to present several unique app themes of publishers who trusted us – it is a result of playing with color schemes, types of fonts, tiles, and pictures. Let’s explore it! When the content meets the design Talking about mobile apps for publishers, we usually point out the most desirable
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Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers. Content is a "plague" in our century because in the online world, everything we do is content. Digital traces we leave - likes, comments, check-ins - it's all content. This enormous "noise" makes publishers' life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.
A mobile apps platform opens opportunities for building a custom digital distribution channel for magazines, guides and brochures, catalogues or even corporate communication. Our digital magazine delivery platform is capable of increasing the value of print magazine subscription offer by allowing print subscribers to access mobile editions as well. After all, a free to install app is temptation.
The post Efficient Magazine Delivery for Digital Publishers — Case Study appeared first on Digital Publishing Blog by PressPad.
Enter the new digital reality of distributed content: uncover online platforms, choose tools to improve capabilities, continuously analyze the situation, and the fight against the giants. Sound like the outline of an adventure video game? You couldn’t be more wrong! These are the challenges waiting for publishers today on their digital journey. But what exactly are these challenges and how should publishers respond to them? Only a few years ago, the critical question publishers asked themselves was: to be or not to be digital? Today, online content publishing is a global trend which doesn’t mean resigning from print at all but provides new distribution and monetization possibilities for all kind of publishers including book publishers and the authors alone. You will learn why and how digital publishers and authors should diversify their distribution and monetization channels. I will also clarify why the newsletter and branded mobile apps contribute to building a loyal audience and engage readers. Table of content: Diversify digital distribution channels Diversifying revenue streams The Reader-Revenue Revolution The Loyal Audience Builders The newsletter Mobile app From Loyal Audience to Buyers — So, how publishers should distribute their content online to stimulate revenue growth? Divide your content into two
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