How to use Digital Magazine Solution
Publishers increase interest in Digital Magazine Solution to limit their overhead costs, deliver content faster and build relationship with readers on wider variety on mobile devices.
Digital Magazine Solution save tons of time and money
When you do the math and recap all of the costs, moving magazine mobile can end up very expensive. There all those costs that normally don't occur when you thing about magazine or a newspaper: hiring IT guys, setting up an infrastructure, managing software developers, designing for mobile, UX and UI testing, and so on.
Publishers choose Digital Magazine Solution
to reduce all this cost, but more importantly to focus on what they do best – creating great and original content for their readers.
Reasons behind publishers adopting Digital Magazine Solution
There are several reasons why magazine and newspaper publishers adopt Digital Magazine Solution
Firstly use of Digital Magazine Solution
helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Magazine Solution
help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Magazine Solution
help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
Why Publishers should use Digital Magazine Solution?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Magazine Solution
were developed to help publishers focus on their job better.
PressPad brings publisher closer to the readerPressPad
founders use to run a consulting company that was approached by magazine publishers all the time. They couldn't sell their services due to time and money required to plan and develop custom build applications. They realized there is a niche for that kind of software and this is how PressPad
was created – a free to try, simple to use, yet powerful tool that is now friend to hundreds of magazine titles around the Globe.