Apple brought modern tablets to market in 2010. Google build on that with extraordinary growth of Android based devices. Now magazine and newspaper publishers can capitalize on their work with a use of Digital Publishing Company.
Why Publishers should use Digital Publishing Company?
Within couple of months of Apple releasing the original iPad publishers realize that tablets are not a threat to them. Quite the opposite – they saw this new category of devices as a way to reach more markets, more target groups and therefore sell more. One thing that was missing in 2010 is now also solved: software. Whole new category of Digital Publishing Company were developed to help publishers focus on their job better.
Reasons behind publishers adopting Digital Publishing Company
There are several reasons why magazine and newspaper publishers adopt Digital Publishing Company so fast.
Firstly use of Digital Publishing Company helps them get closer to the readers. This is job number one for publishers really – just get to as many readers as possible, with a content as good as possible. And Digital Publishing Company help them do that.
Secondly spending money on IT department doesn't seam like a viable idea with today's economy. Digital Publishing Company help reduce cost significantly both in terms of time and money.
Lastly publishing in general is very competitive market. When you add costs and time of developing your own iPad and Android applications it just doesn't make any sense. You would end up loosing a lot, while your competitors just grow.
How Digital Publishing Company can help you grow?
Every magazine publisher wants to grow. This is particularly hard in todays economy and with a limited resources. Fortunately there is an easy way to significantly enlarge markets that your company address – and this is mobile. While going mobile may sound tough it really isn't with a help of Digital Publishing Company.
Publishers can test mobile markets spending very little money comparing to building custom solution. Therefore reach new people and grow!
Digital Publishing Company leader: PressPad
When time is money (always?) Publishers turn their attention to companies like PressPad. What PressPad does is create a hustle–free environment where Magazine owners simply upload a PDF file, click "publish" and can focus on marketing their app. No IT consulting, months of application development and extraordinary costs – PressPad is a simple online tool that exactly the same.
@presspadapp Hello! We love PressPad and think all publishers should get on board with your app!