Cover Image Credits
Photo by Alexander Naglestad on Unsplash
Client Background
Men’s Fashion Magazine is an independent online publication founded in 2011 by a group of fashion enthusiasts. Their goal has always been to inspire readers with high-quality content about men’s style and lifestyle. Before partnering with PressPad, the team focused heavily on editorial work but lacked an efficient digital channel to reach mobile audiences and monetize their content effectively.
Challenges
Like many publishers, Men’s Fashion Magazine faced the following challenges:
- Limited mobile presence – readers increasingly consumed content on smartphones and tablets, but the magazine was available only online.
- Monetization difficulties – without mobile apps or a streamlined distribution method, generating additional revenue streams was challenging.
- Reader engagement – there was no direct communication channel with readers beyond the website and social media.
Solution with PressPad
To overcome these challenges, Men’s Fashion Magazine partnered with PressPad to build a robust digital distribution and monetization ecosystem:
- Custom Mobile Apps – PressPad developed branded apps for iOS (iPhone, iPad, iPod Touch) and Android, available via the App Store and Google Play.
- PressPad Web-Store – enabled seamless digital edition sales directly on the publisher’s website.
- Facebook Newsstand Integration – converted existing Facebook fans into paying subscribers.
- Push Notifications – allowed the magazine to send real-time marketing messages directly to readers’ devices.
- Publisher Web Panel – provided full control for uploading issues, managing archives, and accessing detailed sales reports.
This comprehensive solution gave the publisher both a sales channel and a reader engagement tool, while ensuring a fast time-to-market for every new issue.
Results
Men’s Fashion Magazine achieved impressive results with PressPad’s platform:
- 10,000–50,000 app installs on Google Play – positioning it among the few magazine apps to reach this scale.
- High ratings – 127 reviews, including 58 five-star and 29 four-star ratings, showing strong reader satisfaction.
- Cross-platform reach – a single app compatible with iPhone, iPad, and iPod Touch boosted downloads in Apple’s ecosystem.
- Expanded sales opportunities – digital editions and back issues became easily purchasable via the website and in-app store.
- Increased credibility – having all past issues in one branded app encouraged readers to subscribe.
Client’s Feedback
The publisher emphasized that PressPad’s technology allowed them to focus on what mattered most—content creation and marketing—while seamlessly handling the technical and distribution side of digital publishing.
Key Takeaway
Men’s Fashion Magazine successfully transformed its digital distribution and monetization strategy with PressPad. By launching branded mobile apps and integrated sales tools, they not only built stronger engagement with readers but also unlocked new, sustainable revenue streams.
👉 Discover how PressPad can help your magazine or newsroom reach new audiences and grow revenue with digital publishing solutions. Let’s Talk.
