Cover Image Credits
Photo by Bohdan Maylove on Unsplash
Client Background
Poco’ce is a women’s lifestyle and information magazine published by Tank Publications, Inc. in Tokyo, Japan. Distributed monthly on the Toei Subway line, the magazine is a well-known source of fashion, beauty, and lifestyle content. In addition to its print distribution, Poco’ce also sought to maintain a strong digital presence through its website and social media channels.
- Ekiosk: https://pococe.presspad.store/
- Website: www.pococe.com
- X/Twitter: @pococe
Challenges
By 2019, Poco’ce faced a major obstacle with its digital edition:
- The magazine’s online flipbook was built on Adobe Flash, a technology disabled by most modern browsers and officially discontinued by the end of 2020.
- As a result, readers could not reliably access digital replicas of the magazine via the publisher’s website.
- User experience dropped significantly, and the digital distribution channel was at risk of disappearing altogether.
Solution with PressPad
To address this issue, the publisher partnered with PressPad to launch a dedicated online e-kiosk:
- PressPad implemented a Flash-free, browser-friendly e-kiosk hosted directly on PressPad’s platform.
- The kiosk allowed Poco’ce to showcase both back issues and future editions in a seamless, mobile-friendly environment.
- For simplicity, the publisher chose not to embed the kiosk on their own website but instead linked to the branded e-kiosk hosted by PressPad.
- PressPad customized the kiosk’s color scheme and branding to reflect Poco’ce’s identity, ensuring a consistent experience across print, web, and digital editions.
- The e-kiosk is so successful that the publisher ordered a mobile app solution to enable the distribution of back issues of their magazines on mobile devices together with their social media feed.
Results
The collaboration produced immediate, measurable improvements:
- Full accessibility restored – readers could access the magazine without any plugins, directly through modern browsers.
- Cross-device usability – the e-kiosk worked smoothly on both desktop and mobile devices.
- Simple operations – the publisher could upload new issues or back catalog content from a single control panel, making content instantly available to readers.
- Brand consistency – the dedicated e-kiosk created a coherent digital presence aligned with Poco’ce’s visual identity.
Client Feedback
The publisher appreciated the speed of implementation and the ability to continue distributing digital editions without disruption. They also highlighted the ease of use of the PressPad platform for uploading and managing content.
Key Takeaway
By replacing an obsolete Flash solution with PressPad’s modern e-kiosk, Poco’ce safeguarded its digital presence, improved accessibility, and created a branded reading experience for its audience.
