Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.
A digital magazine can help keep them coming back, and build trust to the brand that triggers “Aha!” in the right moment. In this article you will learn how it works through powerful examples.
How digital magazine works
The post How To Promote Your Business Through a Digital Magazine appeared first on Digital Publishing Blog by PressPad.
There are many ways publishers can increase their revenues and selling through their website may just be one of the top ones. PressPad is happy to announce today the release of a new feature helping publishers do just that.
Our mission at PressPad is to help publishers make more money on their content. We believe in this so strongly that we tightened our revenues with publishers' last year - if you don't make money, neither do we.
The post PressPad Web Store Increases Revenues for Digital Publishers appeared first on Digital Publishing Blog by PressPad.
Going mobile is a monetization strategy for magazine publishers. They increase revenue by reusing existing content for mobile distribution. While a website is good for building reach, a mobile app is the best way for monetization because people are used to in-app purchasing. During this webinar you will learn app marketing essentials required to promote your digital magazine app on the App Store and beyond.
In order to get popular in App Store It is not enough to just do nothing with your app because App Store is quite a crowded place. But even there are around 10,000 magazine apps available over there, it is still a fraction of websites available across the Internet. So the marketing potential of App Store is huge.
The post The Definitive Guide To Digital Magazine App Marketing appeared first on Digital Publishing Blog by PressPad.
Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the sales path, which is increasing the app installs rate. In this article you will learn how to increase the number of organic app installs of your digital magazine's mobile app.
The more users install your mobile app, the more will go through to the next level of your sales funnel, and thus you'll earn more. That's pure math. So how to lure more people into installing your app? Well, lets start with a simple thought experiment.
The post How To Boost The Number of Installs of Your Digital Magazine Mobile App appeared first on Digital Publishing Blog by PressPad.
App Store Optimization is all about improving the visibility of a particular app on the App Store. Is that all it is? Of course not, The term “ASO” also harnesses all the techniques which drive user behavior towards the desired action, an app install. In this article, you will be shown what we did to improve app installs by 140%.
Does App Store Optimization (ASO) really work?
Yes it does. ASO is not magic. You may find similarities between SEO and ASO. Wikipedia defines ASO as:
Actually, I am not going to use PowerPoint but something more elegant and available for free. I am talking about Google Slides, which is a part of the Google Docs suite. As a challenge, I will try to copy the design of one my favorite magazine's couple of pages - Mighty Car Mods, published by PressPad. Read on to see the results of my work and the techniques I've been using.
About the magazine. Mighty Car Mods is an independent automotive series created by a couple of friends, Marty and Moog, who started filming videos on Marty's mom's driveway in 2007. They say they have come a long way since then, but they are still on the driveway with an unwavering focus on showing to their viewers the great car projects that they can do themselves at home. What is more, MCM publish their own digital magazine that is available on the PressPad platform.
Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers. Content is a "plague" in our century because in the online world, everything we do is content. Digital traces we leave - likes, comments, check-ins - it's all content. This enormous "noise" makes publishers' life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.
A mobile apps platform opens opportunities for building a custom digital distribution channel for magazines, guides and brochures, catalogues or even corporate communication. Our digital magazine delivery platform is capable of increasing the value of print magazine subscription offer by allowing print subscribers to access mobile editions as well. After all, a free to install app is temptation.
The post Efficient Magazine Delivery for Digital Publishers — Case Study appeared first on Digital Publishing Blog by PressPad.
Content marketing remains at the forefront of every B2B marketer’s mind. Econsultancy partnered with Adobe and recently published their Quarterly Digital Intelligence Briefing: 2014 Digital Trends which proved that B2B marketers are significantly more likely to call out content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).
Since the majority of your competitors are focusing on content marketing, blogging alone will not cut it anymore. How you repurpose your content can have a major impact on traffic, shares, and leads. Don’t create a weekly blog post and never think about it again. If you publish a piece that gets significant traffic, take note and use it in the future. Ebooks and digital magazines are a great way to build your email list, and you can easily turn several similar blog post into an one ebook or a digital magazine on mobile app.