Press "Enter" to skip to content

Category: Case studies

What Does the End of Adobe Flash Mean for Digital Publishers?

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

Mobile Academy for Teachers in the App — a Case Study of WhyBlueSky Project

A women-made team of experts in innovative learning has designed the system that has the potential to grant access to modern education to kids around the World. PressPad is a mobile technology backbone of this teachers app project.

Mobile apps are an integral and natural part of everyday life – we use them to communicate with each other, get the daily news, read magazines, make purchases. But apps potential is much greater and the WhyBlueSky, a Polish-based startup, proves it.

Their overall idea was to create sets of professional training for teachers in Africa. They wanted to reach out to educators located in Nigeria. The question was how to distribute their premium product in the country with limited access to the internet.

The answer was controlled digital distribution with a mobile app from PressPad.

Why?

Using News Apps is Fun — What Readers Say About PressPad News

News apps improve the experience of blog or web magazine on the mobile devices.

They help publishers increase mobile retention to their content and keep readers updated about the latest articles with real-time notifications. That’s more natural and neutral way of communicating to mobile users than sending email newsletters.

Don’t take my word granted. Challenge this statement and explore what readers say about using these type of mobile apps.

PressPad Partnership: A Practical Guide for the Passive Income

Passive income in the modern era of connected people and internet societies without boundaries has become a holy grail for many people.

Most of the passive income ideas we stumble upon on the various websites shout out bold claims yet deliver almost no real value. These are promises that can hardly be fulfilled, even for skilled digital marketers or consultants. After all, you need to create a value that your passive income will be based on.

This value creation process often requires at least a minimum time investment from an entrepreneur. So I am going to guide you step by step through PressPad partnership programme. Let’s begin.

Efficient Magazine Delivery for Digital Publishers — Case Study

Magazine publishers must find a new way of efficient magazine delivery to win the attention and curiosity of their readers.

Content is a “plague” in our century because in the online world, everything we do is content. Digital traces we leave – likes, comments, check-ins – it’s all content. This enormous “noise” makes publishers’ life harder, like never before. PressPad challenged this problem, how to provide professional content creators with an efficient tool for improving reach among mobile users. Read more to learn all about online magazine delivery.

How To Promote Your Business Through a Digital Magazine

Companies may use various techniques to promote business and keep filled the top of their sales funnel. Continuous stream of customers dropping into the sales process, is probably, one of the key factor successful businesses do. And in the era of blooming permission marketing this process starts much earlier than it used to be. Blogs, webinars, websites, digital magazines and culture of knowledge sharing is what gain momentum this days. Since the sales is not a one way road anymore, customers come and go penetrating different parts of the standard AARRR sales funnel.

Getting on My Game Face: a Behind-the-scenes Look at Starting a Digital Magazine by Melissa Van Hoorne

The following article is a guest post by Melissa Van Hoorne. Melissa is a freelance Executive Assistant and Editor and Co-founder of “This Freelancer Life”, an innovative mobile digital magazine for freelancers, by freelancers. She’ll go over an important aspects of digital magazine preparation, and what you should consider when starting a digital magazine from scratch.

Affiliate That Works: PressPad Partnership Program – Case Study

Do you know that PressPad is running an affiliate program thanks to which you can generate passive income by recommending our digital publishing platform? We split profit 50/50 with our business partners – If you wish to see how easy it is to become PressPad’s business partner and start earning, read the further part of this article.