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Category: Publishing trends

Digital Marketing Strategies for Middle-Size Magazine Publishers

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return.

One principle unites all businesses of the world – no marketing, no sales. Having a great product is the one thing. The ability to introduce it to the world is another. Building a brand, developing product recognition, and thus increasing sales are long-term processes that require appropriate marketing activities. Fortunately, the Internet has made them available to literally everyone, on the same terms without skyrocketing costs. It would be a shame not to take advantage of this, wouldn’t it?

We have prepared this article to make effective use of these advertisement opportunities for mid-size publishers. By defining this group in such a way, we imply those who are not part of large publishing concerns or multinational corporations as well as those who are not beginners in this business or hobbyists spending their free time in that way. The following set of specific tips is aimed at middle-sized companies, which we understand as an enterprise offering a magazine aimed at a specific audience; a company that employs people, makes a profit, and, most importantly, wants to grow.

If you feel like you are one, click “continue reading” without hesitation and use our proven and based on years of experience pieces of advice. You will not regret it.

Special Time for Publishers and PressPad is Coming

The passing year along with the global pandemic and world wide lockdown forced publishers to take bold steps in running their businesses to stay afloat. Those were mainly the radical acceleration of the shift from print to the digital distribution of all types of publications and redirecting the monetization activities from advertisements to the subscription model. Both of these transformations seem to be strong foundations for the further industry’s development in 2021 – the more so as the future of digital publishing looks bright.

We cannot deny that 2020 has been a challenging time for many different brands. The good news is that it’s coming to an end. Today, with hope, excitement, but also anxiety (what an explosive mixture!), we are waiting for the new. What publishing experts predict is that the next year will be based on the further development of subscriptions strategy, mobile content delivery, and distribution channels expansion.

Today, we’d like to show you something that will make the vision of the publishing future be dominated only by positive feelings. We’ll prove that 2021 promises to be a generous year for publishers, and explain why PressPad is preparing surprises for them.

Check what 2021 will bring to you.

Tablet User’s Habits. Discover More About E-readers.

People always give priority to the device that is easy to handle and convenient for use. Tablet is a one piece mobile computer with touch screen aid to use by their users easily and can watch and read any information conveniently. Tablet shipment grows 142.4% in first quarter of 2013 worldwide. About 90 million people will use tablet within 2014 and 58% is happy and very satisfied during reading from own tablet.