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Category: Data analytics

The Importance of Optimizing Your Digital Magazine for SEO

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO.

Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite minority. The statistics on this topic are stunning. The research shows that only 0.63% of people click on the second page. Knowing that, ask yourself a question – what are the chances your content will be found by people who haven’t met your brand yet?

Whether you are a small local magazine or a bigger national publication, you have to provide your business constant visibility in search results – the higher, the better – to be found by people who are looking for something. And we will tell you how to achieve that.

Digital Marketing Strategies for Middle-Size Magazine Publishers

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return.

One principle unites all businesses of the world – no marketing, no sales. Having a great product is the one thing. The ability to introduce it to the world is another. Building a brand, developing product recognition, and thus increasing sales are long-term processes that require appropriate marketing activities. Fortunately, the Internet has made them available to literally everyone, on the same terms without skyrocketing costs. It would be a shame not to take advantage of this, wouldn’t it?

We have prepared this article to make effective use of these advertisement opportunities for mid-size publishers. By defining this group in such a way, we imply those who are not part of large publishing concerns or multinational corporations as well as those who are not beginners in this business or hobbyists spending their free time in that way. The following set of specific tips is aimed at middle-sized companies, which we understand as an enterprise offering a magazine aimed at a specific audience; a company that employs people, makes a profit, and, most importantly, wants to grow.

If you feel like you are one, click “continue reading” without hesitation and use our proven and based on years of experience pieces of advice. You will not regret it.

Three Truths We Found After Analyzing Almost 300,000 Visits to Digital Magazine Websites, You Need to Know

The digital publishing goal is converting website visitors into subscribers and then into buyers, resulting in increasing the sales of online editions on computers, tablets, and smartphones.

The road to achieving this leads through systematic data analysis, understood as deep insights, what provides better knowledge about the visitors’ real needs, and understanding what attracts them most. The result is contributing to engaging readers in content, and building a loyal audience which is a long-term investment worth all the efforts. To succeed with revenue, digital publishers need to understand readers’ behavior and aspects of the online selling process.

Only then they can manage their website effectively, prepare the most engaging content, publish in their rush hours, and in the effect, build strong relationships, earn subscribers, and drive revenue.

There’s not a quick solution to achieve it. However, this process is worth the effort, the more so, there’s a free tool that helps to unveil all the secrets – Google Analytics.

We analyzed ten different digital publishers’ websites gathering around topics like lifestyle, finance, sport. Thanks to Google Analytics we collected data which comes from the last 12 months – from March 2020 to March 2021.

Here are the most intriguing conclusions we received that might be significant for digital publishers and their monetization process.