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Digital Publishing Blog by PressPad Posts

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What Does Apple App Store Tax Reduction Mean for Publishers?

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

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How to Create and Promote a Profitable Online Magazine?

Have you ever wondered if creating and running your own digital magazine is a good, profitable idea, should it be a part of your growth strategy and can you monetize it? The answer to all these questions is: yes.

Easy to say? It will be best if you can find out for yourself in a moment.

Digital magazine publishing is a business venture that often involves the construction of a new team and a certain organizational structure. We would like to draw your attention to some of the activities related to the publishing process: creating attractive magazine features and effective issues promoting.

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Creating a Dedicated Newsstand App for iPad

There are two trends in the field of magazine apps for iPad; the first one is building dedicated applications, and the other one is about web apps. This article focuses on the first approach and describes the process of creating a dedicated newsstand app for iPad ready to conquer the App Store by magazine publishers.

Let’s take a short trip back in time.

It’s 2012. Apple introduces the fourth-generation iPads and the iPhone 5 (the last smartphone overseen by Steve Jobs). At the same time PressPad launches an iOS app dedicated to publishers who wants to go mobile with their content. Over the following years, Apple develops the iOS system and introduces changes in the App Store, determining PressPad’s app evolution.

Together with creating a newsstand app for iPad, PressPad also ensures permanent supervision over Apple’s updates. From now on, all of the magazine apps created by PressPad are compatible with those following the iOS version. In practice, it means that publishers may forget about technical stuff and dealing directly with Apple on their own; instead they can focus on the things really important for them – the magazine content.

Accordingly, an iPad app for magazine publishers becomes the core product of PressPad.

Suddenly, a significant change comes along.

What Does the End of Adobe Flash Mean for Digital Publishers?

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad Has Launched a Brand New Magazines App for Android

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

Facebook Invests Additional Millions to Support News Industry

Coronavirus crisis affects the news industry. People are demanding accurate information. The growing importance of local journalism is a fact. But how does news publishers can come closer to readers with accurate information?

According to the Facebook announcement the news industry is working under extraordinary conditions to keep people informed during the COVID-19 pandemic.

Unprecedented Times for Publishers

Hi guys, due to the current global economic situation, PressPad decided to create a special offer of digital distribution for affected publishers. If you know anyone who would benefit from reducing their fixed cost of physical distribution please share this offer with them.

The point is that PressPad does not require any long term commitments so once the situation will be back to normal it is easy to restart print while stoping digital service.

— But wait! Is it okay to invest during a global economy slow down? — You may ask.

5 Digital Publishing Trends For 2020

There are two main factors that have an impact on digital publishing trends development: the rate of technological improvements and the time in which readers assimilate them. In both of these aspects, we can talk about high-speed today. For publishers, being up to date with current trends is an opportunity to improve strategies related to monetization, distribution and content marketing. In which direction will these tendencies go in 2020?

Digital technological innovations and changes have created favorable circumstances for online publication improvement, such as the possibility of diversifying content streams and revenue sources. They also bring publishers wider opportunities to analyze website visitors and design eye-catching publications.

Looking at all of the above, it can be said that digital publishing has a bright future ahead of it.

What will 2020 bring? Will it be the continuation of already known digital publishing trends or the arrival of surprising novelties?

One thing’s for sure – news technologies will play first fiddle again, so – stay tuned!

How to Add a WordPress Comments Section to Your Website?

Generating digital publishing revenue has moved from an ad concentrated model to monetization strategies based on paid subscriptions and paywalls. For publishers, this shift means a necessity to concentrate on building an online community gathered around their content. The goal is to transform engaging readers into paying subscribers. Enabling the WordPress comments section, available on desktop as well as on mobile app, can help achieve this goal.

Everyone who has once tempted to read a discussion on the Internet below any article can understand why some publishers decide to disable comments. The reasons seem quite obvious: fear of hate speech, unreasonable criticism or just impolite statements. Constant moderation process requires extra work and, quite often, hiring new employees. It’s easier to close the comments section or… move a discussion to social media channels. The second option means voluntary resignation from keeping readers on publishers’ sites and giving them in the technology giants’ hands.

The possibility of writing (and reading!) comments doesn’t just mean participating in the discussion with the author or other people. It’s an extension of the article, improvement of the journalism value and finally, transformation of passive readers into active ones, which has a huge impact on building a sense of belonging to the group. From here it’s a very short journey to trusting the brand and staying longer with the content, which will result in subscribing and paying. Consequently, you as publishers, journalists and authors face a challenge to be community organizers today.

Where should you start? From making it possible for people to express their thoughts under articles, using different devices they read on. You can do it thanks to tools like Disqus and Facebook Comments.

Get to know how to install the WordPress comments section to start building a circle of your supporters.