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The Importance of Optimizing Your Digital Magazine for SEO

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The Importance of Optimizing Your Digital Magazine for SEO

Published September 8, 2023 by Paulina Kubala-Chuchnowska

Distributing a magazine online is the first step to success in today’s publishing industry. Letting yourself be found effectively by potential readers is the second one. How do you increase your web visibility and make people come across your resources on their own? There is a way to achieve that and it is called SEO.

Millions of people search for millions of queries every day, trying to find an answer to their questions typed into Google. Including you. How many pages of Google search results do you usually visit? One, two, three? If you chose the last two answers, you belong to a definite minority. The statistics on this topic are stunning. The research shows that only 0.63% of people click on the second page. Knowing that, ask yourself a question – what are the chances your content will be found by people who haven’t met your brand yet?

Whether you are a small local magazine or a bigger national publication, you have to provide your business constant visibility in search results – the higher, the better – to be found by people who are looking for something. And we will tell you how to achieve that.

Digital Marketing Strategies for Middle-Size Magazine Publishers

Digital Marketing Strategies for Middle-Size Magazine Publishers

Published August 27, 2023 by Paulina Kubala-Chuchnowska

Until recently, television has been the most effective advertising channel for almost every industry. As well as the most expensive, which resulted in the fact that many small or medium-sized companies could not afford it. Today, such firms face a huge opportunity to effectively increase recognizability and sales through online campaigns. Thanks to the Internet, a well-executed digital marketing strategy can give much better results than the few-second television spot in prime time. For a shorter time, less money, and with a higher rate of return.

One principle unites all businesses of the world – no marketing, no sales. Having a great product is the one thing. The ability to introduce it to the world is another. Building a brand, developing product recognition, and thus increasing sales are long-term processes that require appropriate marketing activities. Fortunately, the Internet has made them available to literally everyone, on the same terms without skyrocketing costs. It would be a shame not to take advantage of this, wouldn’t it?

We have prepared this article to make effective use of these advertisement opportunities for mid-size publishers. By defining this group in such a way, we imply those who are not part of large publishing concerns or multinational corporations as well as those who are not beginners in this business or hobbyists spending their free time in that way. The following set of specific tips is aimed at middle-sized companies, which we understand as an enterprise offering a magazine aimed at a specific audience; a company that employs people, makes a profit, and, most importantly, wants to grow.

If you feel like you are one, click “continue reading” without hesitation and use our proven and based on years of experience pieces of advice. You will not regret it.

ChatGPT and Magazine Publishers — New Friendship in the Business World

Published July 6, 2023 by Paulina Kubala-Chuchnowska

The artificial intelligence (AI) chatbot called ChatGPT, which has taken the world by storm, increasingly boldly enters the publishing business. Although it’s not perfect and still needs a lot of improvement, we can already say that it has significant potential to drive the next revolution of the digital magazine world.

Along with announcing the release of the free version of ChatGPT, the public went on reconnaissance — to be more specific, 100 million users in just over two months since launch. People logged in to get answers to the most diverse questions that could pop into their heads. The Internet has been flooded with screenshots of these (sometimes ridiculous) dialogues. The result? Some said there was nothing to be fascinated with, others, on the contrary, that there is unlimited potential in this tool.

So, who is right?

Basically, both. The ChatGPT needs a lot of improvement and at this point, it is not able to fully replace full-time employees. However, it can help them a lot, especially if we are talking about magazine publishers.

The Importance of Digital Transformation for Magazine Publishers in 2023

The Importance of Digital Transformation for Magazine Publishers in 2023

Published June 19, 2023 by Paulina Kubala-Chuchnowska

We live in an incredible age, an age of digital transformation. We witness enormous yet fascinating changes touching almost every industry in the world. It is no different from the publishing business. Magazine publications are right in the middle of the process of the digital revolution and this year seems to be a crucial moment for them.

What we are observing right now is no more no less a digital transformation spilling over to every aspect of publishing. This process is compared by many to a breakthrough on the scale of the invention of the printing movable type. If we want to understand the details of this development and its consequences fully, we must go far beyond turning a paper page into a screen view.

How far? That is the question you’ll find the answer in the following article.

Why Converting Your Print Magazine to a Digital Publication is a Must-Have in 2023

Why Converting Your Print Magazine to a Digital Publication is a Must-Have in 2023

Published May 25, 2023 by Paulina Kubala-Chuchnowska

Stop for a moment. Look carefully at people around you: bored in the crowded commute, exasperated in long queues at shops, relaxed on benches in parks on sunny days. Is anybody reading a paper publication? If so, how many people are doing it? To compare – how many are staring at their smartphones or laptops? No matter where you are, we will bet the answers and proportions between these numbers will be similar.

This is because the on-screen reading trend is global. Nowadays, we all hear about large publishing houses, newspaper and magazine corporations which rebrand their strategies, limit some parts of their print titles, and move their efforts to the Internet. It doesn’t happen without a reason. On the contrary, there are a number of arguments why converting a print magazine to a digital publication is a must-have in 2023.

In this article, you will see the most important ones.

Get a Publisher or Publish Your Magazine Yourself

Get a Publisher or Publish Your Magazine Yourself

Published November 16, 2022 by Paulina Kubala-Chuchnowska

Have you ever thought about the process of creating a book or a magazine? What does it look like step by step? What path does the publication go through from being the new idea to becoming the complete issue? The goal is always the same – to win readers’ hearts, yet to get a publisher is a way to achieve it. At least, that’s how it’s been so far. Publishing’s changed and today, no matter what kind of publication you want to publish – book or magazine – you have two options to do it successfully. What are they?

Well, we put them into the title of this article instead of keeping you on tenterhooks.

The first one – “get a publisher” – is as old as books, so let’s call it more traditional. It’s descending from paper and print publishing practice, based on giving the power to others which is engaging an external subject to publish a book with sharing profits policy. In return, the author has one duty which is to provide written content on time.

The second one – “publish yourself” – is relatively new, mostly related to the digital world, and the possibilities of widespread export without any boundaries. Self-publishing is based on giving many roles and deciding power to one man, what’s equal to freedom of decision-making, and what’s related to this, lack of sharing costs.

At first glance they are totally different, aren’t they?

The biggest differences between traditional publishing and self-publishing apply to the length and costs of the whole process, as well as the way of distribution, the range of creative control man has, and profits.

But they also have something in common – the goal, which is reaching readers interested in having or buying the publication.

In the following article, we’ll take a closer look at both ways, analyze how they evolved, (what’s closely related to changing magazines’ roles), point out the pros and cons, and finally, we’ll help you answer the question – which way is better for me?

Layout of a Magazine is More Important Than You Think – See Why

Layout of a Magazine is More Important Than You Think – See Why

Published July 25, 2022 by Paulina Kubala-Chuchnowska

While the magazine cover is like the house door inviting you to come inside, the layout of a magazine is like the interior that makes you want to stay inside.

Do you know the rule of cleaning the house saying that there are three types of things you need to keep: useful, pretty, and those you have an emotional bond with? It is similar to magazines. People buy and read regularly only those publications which are useful, pretty, and have emotional meaning for them.

Each of these three issues – utility, prettiness, emotions – is the responsibility of a different team of people preparing magazines: writers, designers, and marketers. Only their cooperation can lead to success. In this article, we take a look at one of the components of prettiness success – the layout of a magazine.

Why do we focus on this particular part?

As old birds in the publishing business, we think that a layout of a magazine is much more important than everybody thinks.

How Has ECommerce Conquered the Digital Publishing World and What Has Come from It?

How Has ECommerce Conquered the Digital Publishing World and What Has Come from It?

Published January 3, 2022 by Paulina Kubala-Chuchnowska

The experienced publishers, running their business for years, have well-structured and great working sales funnels. So they diversify content adjusted to defined target groups accordingly to the different purchase stages. As a result, their sale is growing. What if they want to develop their digital publishing company even more? There’s a way; something that goes beyond content sales. After all, no one has said that this is the only product publishers can sell.

Let’s play with the words for a while – a digital publishing business is a company reaching not readers but customers by offering them not content but products. Everything seems to be correct, but there is a subtle difference, isn’t it?

Talking about the publisher as an entrepreneur broadens the perspective and gives more earning possibilities.

For most publishers, the main sources of revenue are advertising and subscribing. Both methods are strictly related to content. What about monetization as an entrepreneur, a business owner? Well, it is more about the sales of goods.

Content is a core publishers’ product but it doesn’t have to be the only one they offer.

As an entrepreneur, you can sell different things, even more so you have a bunch of loyal fans, a ton of data, and business experience. Why can’t you offer backpacks and mugs if you publish a travel magazine?

Maybe it’s time to take a step further in your digital publishing venture and think seriously about eCommerce as a way to diversify income.

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Sell Stories, Not Products. How Digital Magazines Become a Way to Succeed in E-commerce

Published November 29, 2021 by Paulina Kubala-Chuchnowska

Digital magazines have ceased to be products created only by publishers as we traditionally understand them. The rise of digital publishing platforms has made more and more non-publishers brands are preparing and distributing online publications independently. As time moves on, the line between the business world and publishing is blurring. This heralds an exciting new chapter of engaging customers in more innovative and creative ways, in accordance with the principle, every company is a media company today.

This phenomenon is observed primarily in the e-commerce industry. Entrepreneurs have noticed that selling products digitally cannot be complete without offering proper online content, while social media channels or blogs are definitely not enough to achieve satisfactory sales results today. Digital magazine has become a solution helping to meet these needs.

If you’re running (or planning to run) an e-commerce store and thinking about extending your content strategy this article is for you. It answers a few basic questions. Does publishing digital magazines by e-commerce is only a temporary trend or a solid long-term strategy? How do well-known brands manage their online publications? What is the recipe for success?

If you’re curious to know the answers, read further.

How High Does The Jacobson Flare Fly? PressPad News Case Study

the role of news app in the marketing strategy

How High Does The Jacobson Flare Fly? PressPad News Case Study

Published October 8, 2021 by Paulina Kubala-Chuchnowska

News app is a multipurpose tool that is becoming more common and affordable for companies of all sizes and budgets. It is offered not only by the largest newspaper publishers but also by local, niche entrepreneurs who want to achieve their business goals like content distribution diversification or monetization. As you’ll see in a moment, a free news app can also be a magnet in the process of attracting readers to paid content such as… another mobile app.

Encouraging readers to visit your website, read content, download a free news app or take some other action is one thing – converting a website visitor or an app user into a customer who buys or subscribes is a different story.

A newsletter is often given as an example of a tool that plays the role of a free sample attracting readers to paid content. If you properly encourage people to sign up for it, and then you regularly provide them with tailored content, it will lead you to great effects measured in numbers of subscribers.

It is similar with a free news app. Downloading it by the readers guarantees constant contact with the brand, what builds trust and makes them get into a habit. As an effect, it leads to the desired action – a purchase of a product: a magazine issue, a subscription, or anything else.

A paid mobile app may also be such a product.

Does it sound interesting? It is just the beginning.

If you want to know what role can free news app play in the marketing of a paid app, come into the fascinating case study of The Jacobson Flare.

Successful Magazine Sales Tips – a Guide Different from Any Other

Published September 22, 2021 by Paulina Kubala-Chuchnowska

Magazine sales tips should always be adapted to the current situation in the publishing industry, which changes practically from year to year. This is especially important in the case of digital publications, where business models are based on online purchases.

It raises new challenges headed by sales funnel modification, about what many articles about magazine sales tips don’t say. To achieve financial goals, publishers should understand the necessity of shift the revenue model from paid-in-dollars to paid-in-data.

Consequently, they will realize the potential of their own distribution channels like the website, newsletter, or news app to build a loyal returning audience. After some time, it’ll turn out that this group is the largest percentage of paying subscribers.

It’s time for magazine sales tips tailored to the present publishing reality.

Digital Publishing Blog by PressPad Posts

While the magazine cover is like the house door inviting you to come inside, the layout of a magazine is like the interior that makes you want to stay inside.

Magazine sales tips should always be adapted to the current situation in the publishing industry, which changes practically from year to year. This is especially important in the case of digital publications, where business models are based on online purchases.