Journalism’s Sarah Marshall gathered in one article opinions about publishing with Apple’s iOS Newsstand. If you are interested what Future, Vogue, The Week and others think about Newsstand, introduced by Apple little over a year ago, go ahead and read Sarah posts.
This piece cought our eye:
“The most important thing is that we got on there quick,” he [Mike Goldsmith, editor-in-chief of digital editions at Future Publishing – Paul] told Journalism.co.uk, explaining that Future decided the best approach was to be ready for the launch of Newsstand by creating PDF page-turner apps of its titles.
“Some people didn’t see this as a particularly elegant solution or the most futuristic solution to what a digital edition should be on something as gorgeous as the iPad, but it enabled us to get on there, learn, get some analytics back, talk to customers and find out what they want,” Goldsmith added.
This is what we are doing for our costumers as well, as explained in this Kbase post.