When it comes to traditional publishing, the number of places where you physically distribute or advertise your magazine results directly in reach. Even though the possibilities are limited, the rule is simple: the more points, the better. As for digital publishing, it’s quite the opposite. One great optimized web-based kiosk is enough to open up endless possibilities in terms of online reach.
It is all about how many people have access to – or are exposed to – your publications. In this context, the differences between the capabilities of traditional and digital publishing models are huge, both in terms of the possibilities of increasing the reach and the ways of measuring it.
Taking these two aspects into account, web-based kiosks win, and you will see why in a moment.
The basis of web-based kiosk
While you are a traditional publisher, newsstands are primarily the places of distribution, hence billboards, TV and radio become the ways to advertise your title. However, if you manage an online publication shared on the internet, a web-based kiosk’s role goes much beyond fulfilling a purely sales function. Basically, it can be treated as a tool that is used for distribution and promotion at the same time.
A web-based kiosk is a store that can be embedded on your or your partners’ websites and blogs. It is like an e-commerce platform for your publications and you are the person who decides which place on the internet is the best to install it. Thanks to it, you can publish and sell content independently without the division of cost with others.
Above all, it is an opportunity for readers from all over the world to have online access to your publication (current and archive issues) as well as provide the ability to read your content in the browser without the need to download a file (as is the case with PressPad Store).
On the other side, the digital kiosk is a tool that needs to be promoted but also plays a promotional role. Sounds a bit confusing? We hasten with an explanation.
If a web store is where your online magazine is sold, it is necessary to promote it online so that readers know about its existence. But there is another side of the coin. First of all, an e-kiosk is a way to succeed in e-commerce, no matter what kind of product or solution is offered. Secondly, it provides a role of support for every brand’s magazine or catalog.
And finally, a web-based kiosk is also a way to expand a magazine’s reach online.
Why is expanding the magazine’s reach online so important?
We can approach online reach in two ways:
- Reach is understood from the quantitative perspective as several people who have access to or are exposed to your online publications. It can be expressed as various readers’ actions: downloads, purchases, and subscriptions but also views, or reads. Increasing the reach of your digital publications on your website or landing page results in generating more leads and sales.
- Reach is understood wider, from the qualitative perspective as making a meaningful connection that initiates conversations, changes perceptions, and drives actions. In this case, it isn’t about how many people saw your content; it is about how deeply it touched them, how well it resonated, and what kind of feelings left. If you want to boost your brand awareness, focus on increasing the reach of your digital publications on social media or email.
Let’s take a closer look at the role web-based kiosks play in these two situations.
The strategy you know well
Both of the reach types are related to one issue you’ve already heard about while building your website or blog. As in those cases, as now in the case of the e-kiosk, SEO plays the first fiddle when it comes to building reach.
The most significant rule of expanding your magazine’s reach online thanks to a web-based kiosk is its search engine optimization. It improves the discoverability of your magazine. Implementing SEO best practices can increase its visibility on search engine results pages, attracting new readers who may be searching for relevant content.
What do you have to remember about if you want to achieve that?
- Keyword optimization.
Identify and incorporate relevant keywords and phrases related to your magazine’s content. This includes terms that potential readers might use when searching for topics covered in your articles. Strategically place these keywords in titles, headings, and throughout the content.
- Quality content.
Search engines prioritize high-quality and relevant content. Ensure that your magazine’s content is well-written, informative, and engaging. Regularly update the kiosk with fresh content to signal to search engines that your site is active and relevant.
- Meta tags and descriptions.
Craft compelling meta tags and descriptions for each article or issue. These snippets provide a concise summary of the content and can influence click-through rates from search engine results. Include relevant keywords to attract the right audience.
- Image optimization.
Optimize images by using descriptive file names and alt tags. Search engines consider the relevance of images when ranking pages. This can also enhance
the accessibility of your content for users with visual impairments.
- Mobile-friendly design.
With an increasing number of users accessing content on mobile devices, having a mobile-friendly design is crucial for SEO. Responsive design ensures that your web-based kiosk adapts to various screen sizes, improving user experience and search engine rankings.
- Page loading speed.
Search engines favor fast-loading websites. Optimize your web-based kiosk for quick page loading times by compressing images, utilizing browser caching, and minimizing unnecessary scripts. Faster-loading pages contribute positively to SEO rankings.
- Internal linking.
Implement a strategic internal linking structure. Link related articles and content within your magazine to provide a seamless user experience and help search engines understand the context and relevance of different pages.
- External link building.
Earn high-quality backlinks from reputable and relevant websites. Quality backlinks are a significant factor in search engine algorithms and can positively impact your magazine’s authority and visibility in search results.
- User experience.
Search engines consider user experience metrics, such as bounce rate and time spent on a page, when ranking websites. A well-designed web-based kiosk that encourages user engagement can positively influence these metrics and, in turn, improve SEO.
Keep in mind that SEO is an ongoing process, and regularly reviewing and updating your strategy is essential to stay competitive in search engine rankings.
Web-based kiosks can provide publishers with valuable analytics data, including information on reader behavior, preferences, and engagement. By analyzing this data, publishers can make data-driven decisions on content creation, marketing strategies, and revenue models, which can help expand their reach and increase revenue.
Usually, to measure the number of visitors who access your digital publications through your website or a web browser, tools like Google Analytics, Semrush, or Ahrefs. Sometimes, web-based kiosks allow for measuring website traffic.
In PressPad, detailed reports are available in your admin panel. You can also connect and set up Google Analytics for your PressPad Store account. In this way, you will get access to detailed analytics, including real-time analytics, for free.
Additional benefits of web-based kiosk
Taking care of a web-based kiosk SEO is also related to social media. Basically, these three elements are strictly connected to each other.
Social media can indirectly impact SEO. Encouraging readers to share your content on social media platforms increases social signals, contributing to higher visibility in search engine results. How does it work?
If you publish on your social media channels content including a link to the kiosk, it is shared by your followers and thus, be visible to other users. The effect is that your social media channel gains followers, as well as web-kiosk gains traffic. The community around the brand grows, its reputation is reinforced, and the fuss around your title is made. Thanks to this, search engines index websites higher, which makes finding web-kiosks organically much easier.
Web-based kiosks can also include social sharing features that allow readers to share magazine content with their friends and followers on social media. This can lead to increased visibility and exposure for the magazine, as social media is a powerful marketing tool that can help attract new readers and grow your magazine’s online presence.
It’s not the end
There are several additional aspects we have not mentioned so far that make kiosks powerful tools for expanding a magazine’s reach in the digital landscape.
⭢ By transcending geographical boundaries and offering 24/7 accessibility, these kiosks open doors to a global readership.
⭢ Their multi-platform compatibility and integration of interactive features enrich the reader experience, fostering engagement.
⭢ Additionally, cost savings, responsive design, and promotional opportunities contribute to a dynamic and cost-effective expansion strategy. In essence, web-based kiosks emerge as indispensable tools, transforming magazines into dynamic, accessible, and globally resonant digital entities.
Having a web-based kiosk is not only a chance to sell your magazine easily and conveniently but also to expand its reach. The wider its visibility, the bigger the number of readers. And it’s a short way from here to increase subscriptions and revenue.
Don’t miss the chance.