Press "Enter" to skip to content

Digital Publishing Blog by PressPad Posts

Digital Typography Guide For Magazine Publishers

Digital typography is a natural phase in the development of writing that has been going on for centuries. Even if at the beginning the technique of arranging type was something that had a pure utility function, it became a part of visual art over time. Choosing the right fonts, the size of the letters, and the space between them are the challenges that every creator of texts, magazines, or websites must face. All of this is to provide people with the pleasure of reading at the highest possible level while maintaining the principles of usability, convenience, and uniqueness of the content. This article has been written to help you achieve these goals.

In the beginning there was the word. Or a letter, in fact. Or actually, it was the typeface. Johannes Gutenberg – does that ring a bell for you? The moment he invented the mechanical movable-type printing press is considered by Europeans to be the beginning of the printing era.

That was the time when it all started.

There was a boom in printing along with creating new characters, designing typefaces, and layouts. Over the years, typography has entered every aspect of our lives, and now (although you probably don’t pay attention to it) it’s absolutely everywhere and surrounds us from every angle of daily life. Don’t believe it?

Look at your books and their spines with the titles; open your kitchen cupboard and peek at the product names on their boxes; dig at the name of your fridge inscribed on its door; enter the shopping center and focus on the names put at the shops’ entrances. Do you already know what I’m talking about?

Today, apart from the traditional typography used in print, its digital counterpart has an equally important place in designing and preparing publications.

Whether you are a publisher, designer, creator of a magazine or a website, or just a font fan, go deeper into this digital typography guide to be able to prepare a stunning online publication.

Mobile App Development Continues — Introducing a Brand New Magazine App for IOS

The mobile app development took us a while but it was worth waiting.

PressPad, a mobile app development company, has entered the new year with a bang, by announcing a new mobile magazine app for iOS. This is another step forward in the company’s evolution which is a follow-up to the redefinition process of PDF-based apps. Their new product is not only a nod to publishers who want to reach readers using iPhones and iPads, but also a stress on the role Apple plays in PressPad apps’ development, since their beginnings.

If someone asked you what you associate with Apple, what would you say? The world’s famous bitten logo that is a masterpiece of design? Charismatic founder Steve Jobs, whose image we all remember as a man in a black turtleneck and jeans? Or maybe devices such as iPhones or iPads?

For magazine publishers, Apple is much more than the above few associations. It is an opportunity to charm over a billion App Store visitors with content in the mobile version. One of the paths leading to this goal is through PressPad’s new magazine app designed to more effectively reach iPhones and iPads users, and to offer readers facilities that go far beyond the print sphere.

If you want to reach readers using iOS devices with your PDF content, be sure to check what new things we’ve prepared for you.

Special Time for Publishers and PressPad is Coming

The passing year along with the global pandemic and world wide lockdown forced publishers to take bold steps in running their businesses to stay afloat. Those were mainly the radical acceleration of the shift from print to the digital distribution of all types of publications and redirecting the monetization activities from advertisements to the subscription model. Both of these transformations seem to be strong foundations for the further industry’s development in 2021 – the more so as the future of digital publishing looks bright.

We cannot deny that 2020 has been a challenging time for many different brands. The good news is that it’s coming to an end. Today, with hope, excitement, but also anxiety (what an explosive mixture!), we are waiting for the new. What publishing experts predict is that the next year will be based on the further development of subscriptions strategy, mobile content delivery, and distribution channels expansion.

Today, we’d like to show you something that will make the vision of the publishing future be dominated only by positive feelings. We’ll prove that 2021 promises to be a generous year for publishers, and explain why PressPad is preparing surprises for them.

Check what 2021 will bring to you.

What Does Apple App Store Tax Reduction Mean for Publishers?

The App Store Tax reduction becomes a reality. “Apple announces App Store Small Business Program” – this headline appeared on Apple’s website yesterday bringing many small and medium-sized company owners a lot of excitement and hope. The released news means that publishers will receive a 15% reduction on the App Store tax from in-app purchases. All this to ensure higher profits for the vast majority of publishers selling applications and services on the App Store.

The program will launch on January 1, 2021, and Tim Cook, Apple’s CEO, said that it has been created to “help developers fund their small businesses, take risks on new ideas, expand their teams, and continue to make apps that enrich people’s lives.”

That’s one small step for Apple, one giant leap for publishers.

Come and see what you need to know about the new App Store tax.

What Does the End of Adobe Flash Mean for Digital Publishers?

Some people think of it with a tear in their eyes; others claim with relief that it’s a natural necessity that had to come some time; the rest feel the excitement of looking for new solutions. The end of Adobe Flash Player planned on December 31, 2020, is already a certainty. It will bring digital publishers new, exciting challenges in their business functioning.

In 2007, Mark Anders, back then an Adobe employee, described the Flash as a new publishing tool of the century, and pointed out how it changes the digital world: “We have let more people publish – whether it’s blogging or having a MySpace page, or uploading to YouTube”. He probably didn’t expect then that a decade later Adobe would announce the death of this technology.

Although it cannot be denied that Flash had a huge contribution to the development of Internet websites and digital magazines, its time has come to an end. Today we are getting ready to say goodbye to this technology for good.

What does it mean for publishers who have used digital publishing platforms based on Flash?

How to Reach 3.5 Million Readers in a Year? Romania Insider Case Study

For online publishing businesses, establishing different digital distribution channels and building an engaged audience around a brand are as important as preparing high-quality content. Taking care of all these elements gives a chance for commercial success and profitable digital sales. A mobile app plays a major role in this venture.

Many of PressPad’s customers are following this path of development and achieving great results measured in the number of readers and subscribers. Today we’d like to present to you Romania Insider, a news website whose efforts are leading them to reach over 460,000 readers from all over the world every month (February 2020; with a peak of over 800,000 readers in March 2020) and over 3.5 million people from all over the world every year (2019).

Who are they and what’s the secret of their success?

Let’s take a peek behind the curtain.

PressPad Has Launched a Brand New Magazines App for Android

In PressPad, we’ve published hundreds of news apps, thousands of digital issues, and served millions of readers, worldwide. Drawing on years of practical experience we are putting into publishers’ hands the brand-new advanced mobile app, enhanced with useful features and modern look. The goal is to distribute magazines on Google Play even more effectively.

Building this digital publishing solution we decided to focus on PDF files usage. The reason was that this format is well known and mostly used by publishers and authors as sources of online content. This is also a good foundation to create a dedicated mobile magazine app available for Android smartphone users.

Are you curious about the effect?

Come and see what PressPad’s new magazine app solution looks like.

PressPad News Premium Feature to Search for Content in Your App

While journalists and publishers are working overtime under extraordinary conditions to provide people with ongoing data during the Covid-19 pandemic, PressPad contributes too and improves the process of exploring information by adding a search feature to the news apps platform.

The situation in which we have found ourselves recently, and along with it isolation and quarantine, resulted in a massive increase in information consumption all over the world. News websites have experienced doubling traffic these days, although the unquestionable winners are local publishers, who noted an 89% boost.

The stabilized functioning of profitable publishing businesses today should be based on ensuring continuity and fluency of content delivery. It means the necessity of the diversification of content distribution channels, and answering yourself this question:

– What is the best thing that I can give my readers today?

Facebook Invests Additional Millions to Support News Industry

Coronavirus crisis affects the news industry. People are demanding accurate information. The growing importance of local journalism is a fact. But how does news publishers can come closer to readers with accurate information?

According to the Facebook announcement the news industry is working under extraordinary conditions to keep people informed during the COVID-19 pandemic.

Unprecedented Times for Publishers

Hi guys, due to the current global economic situation, PressPad decided to create a special offer of digital distribution for affected publishers. If you know anyone who would benefit from reducing their fixed cost of physical distribution please share this offer with them.

The point is that PressPad does not require any long term commitments so once the situation will be back to normal it is easy to restart print while stoping digital service.

— But wait! Is it okay to invest during a global economy slow down? — You may ask.